Scoop.it!
AUGUST 17, 2023
As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. But marketing to Gen Z is proving a lot different than marketing to their millennial counterparts. Of course, content geared to Gen Z will differ from content created for Millennials.
Buffer Marketing
SEPTEMBER 9, 2024
The videos that have seen success are more lifestyle-focused clips I created with TikTok and Instagram in mind — I even noted in my 30-day TikTok experiment that my strategy for the Gen Z-dominated platform seemed to be working on LinkedIn, too. I’ll expand on this below.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Search Engine Land
JANUARY 31, 2024
Especially now, where it seems Google is giving TikTok videos some prominent SERP real estate. Gen Z uses TikTok to Search. While people continue to debate whether TikTok is a search engine, what you need to know is consumers (especially Gen Z) could care less about. TikTok videos in featured snippets.
Martech
NOVEMBER 11, 2021
This conclusion is based on looking at data from two cohorts: Consumers in developing countries and Gen Z. The sectors which scored worst included real estate, transportation and energy and utilities. Conversely, digital experiences that are difficult, disconnected and hard to navigate will be rejected.
Hootsuite
OCTOBER 18, 2024
We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits. Each of your social media marketing goals should be SMART : s pecific, m easurable, a ttainable, r elevant and t ime-bound. Psst: Need help getting started?
Martech
SEPTEMBER 28, 2022
It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use email? And yes, Gen Z still uses email – they actually prefer it as the way for brands to communicate with them. This makes a bit of intuitive sense because there’s less real estate to work with on mobile.
Hubspot Marketing
DECEMBER 13, 2023
Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. 36% of Gen Z and 22% of millennials search for brands on social media more often than through search engines. The Pinterest About section provides 500 prime keyword real estate characters, so use this space wisely.
Expert insights. Personalized for you.
98 
Let's personalize your content