Remove Gen Z Remove Real Estate Remove User-Generated
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How Content Curation Can Boost Your Gen Z Marketing Strategy

Scoop.it!

As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. But marketing to Gen Z is proving a lot different than marketing to their millennial counterparts. They were the first generation to completely grow up with the internet and smartphone tech.

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Social media marketing: Strategy template and tips for 2025

Hootsuite

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. We’ve got social strategy guides for small businesses , financial services , government , higher education , healthcare , real estate , law firms , and non-profits. It’s time to learn.

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Meme Marketing – The Indepth Guide to Viral Brand Engagement

SocialPilot

Conventional marketing struggles to stand out as users long for authenticity and humor over sales ads. Appeals to Younger Audiences Millennials and Gen Z live and inhale memes. A B2B SaaS company cant rely on Gen Z TikTok humor, just as a lifestyle brand wouldnt rely on corporate-style LinkedIn memes.

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SEO For Pinterest: 20 Pinterest Tips To Drive Discovery and Clicks

Hubspot Marketing

Though underrated next to TikTok or Instagram, Pinterest has 465 million active monthly users. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. 36% of Gen Z and 22% of millennials search for brands on social media more often than through search engines. Why Pinterest?

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Selling on Instagram: Everything you need to know

Sprout Social

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Below we’ve highlighted real-world examples of selling on Instagram and why they work. According to Instagram themselves, a staggering 60% of users rely on the platform to find products.

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3 Short-Form Video Trends Online Marketers Should Watch in 2021

Hubspot Marketing

More User-Generated Content (UGC). Consumers generally love UGC. In fact, it influences their purchasing decisions more than brand- or influencer-generated content. This is a great example of how you can leverage user-generated content in your strategy. Short-Form Video Trends to Look Out For. Image Source.

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How to Create Highly Clickable Facebook Messenger Ads (Plus Examples)

Hootsuite

More than one billion people use Messenger every month, including the 78% of smartphone users who are sending messages. Meanwhile, businesses exchange more than 20 billion messages monthly with Messenger users. And yet for Gen Z, that’s still not enough: 60% of that age group wish they could message more businesses.

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