Martech

FEBRUARY 11, 2025

Dig deeper: Optimizing LLMs for B2B SEO: An overview Why B2B marketers need to pay attention B2B buyer behavior is shifting rapidly. With Millennials and Gen Z comprising 65% of B2B decision-makers by 2025, AI-driven tools are also shaping business purchases, mirroring already observed consumer habits change in genAI and social search.

Gen Z 133

Gen Z Transform Millennials User-Generated 133

Hootsuite

NOVEMBER 28, 2024

Key tips for success include optimizing Pins with SEO keywords, experimenting with how-to content, and staying adaptable to new features and trends. For example, Gen Z makes up 42% of Pinterest’s monthly active users, which might conflict with your audience on other platforms like Facebook. D’Loraine couldn’t agree more.

Gen Z 115

Gen Z Affiliate Marketing Fashion Social Media Marketing 115

Search Engine Land

AUGUST 25, 2023

“Gen Z Significantly Prefers User-Generated Content, Older Millennials Lean Toward Streaming, InMobi Insights Survey Shows,” proclaims a press release I recently read. What types of content do Gen Z, younger millennials, and older millennials prefer? And we’re the number one sports destination for Gen Z fans.”

Gen Z 88

Gen Z User-Generated Millennials Transform 88

Search Engine Land

JULY 7, 2023

Google has launched the Gen Z Music lineup, a new tool that helps marketers better connect with young people. Google has identified that the music favored by Gen Z plays an important role in shaping today’s culture. Google AI then uses this data to package relevant music videos into the Gen Z Music lineup.

Gen Z 87

Gen Z Advertising Advertisers Marketing 87

Sprout Social

MARCH 27, 2025

TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video. Snapchats fast-paced, immersive and ephemeral content is a strong draw for younger audiencesparticularly Gen Z and Gen Alpha, who connect with the unique storytelling style.

Gen Z 89

Gen Z Affiliate Marketing Influencer Marketing User-Generated 89

Businesses Grow

JANUARY 8, 2024

According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. The primary reason Gen Z visits social media is to catch up with their favorite influencers. But this isn’t just a GenZ trend.

Gen Z 129

Gen Z Whitepaper Influencer Marketing User-Generated 129

Hubspot Marketing

NOVEMBER 21, 2022

According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of user-generated content (UGC) in the form of reviews, recommendations, and tips from everyday consumers than read about it. Language preferences.

Gen Z 139

Gen Z SEO User-Generated Shoppers 139

Hootsuite

FEBRUARY 27, 2025

25-34 is the largest age group on YouTube Unlike competing platforms like TikTok, whose user base skews heavily Gen Z , YouTube remains a popular platform for users across generations. Its not clear what percentage of the YouTube audience identifies outside of the gender binary. billion views).

Gen Z 97

Gen Z User-Generated Marketing Marketers 97

Hubspot Marketing

JANUARY 22, 2025

Search Engine Optimization (SEO) SEO, or organic search engine marketing, is when you optimize content on your website or other online presence to be found by your target audience through search engines. Unsure about your SEO strength? Youve got your organic marketing content, now its time to make it shine.

Gen Z 118

Gen Z Social Media Marketing User-Generated Inbound Marketing 118

Jeff Bullas

JANUARY 10, 2023

Influencer marketing can also be used to reach new audiences, increase sales, strengthen brand advocacy, and improve lead generation. Instagram is considered the most effective and popular channel for influencer marketing, especially among millennials and gen Z, thanks to its highly visual-based nature.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Hubspot Marketing

DECEMBER 12, 2024

Many mediums use low or no-cost tools such as blogging, SEO, and social media, making it accessible for businesses and teams of all sizes. Semrush: Barbie Phenomenon [Infographic] SEO tool Semrush capitalized on the Barbie movie craze during the summer of 2023 with this infographic. What can you do?

Tentpole 114

Tentpole Gen Z Thought Leadership User-Generated 114

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 55

Gen Z User-Generated Influencer Marketing Law 55

Marketing Insider Group

JUNE 20, 2023

For many of us, we can’t fathom the idea of saying goodbye to our beloved SEO strategies. But let’s just hold our horses so we can get to the bottom of this – Is it time for marketers to move on from SEO and put all of our energy into social media search? What Is SEO? Let’s start with the basics of SEO. Not anymore.

Gen Z 105

Gen Z SEO User-Generated Shipping 105

Sprout Social

JANUARY 16, 2025

Optimize for YouTubes audience and nuances YouTube isnt just a video sharing platform, its also a search engine the second most popular for Gen Z, behind only TikTok. Instead, optimizing your YouTube SEO strategy can help you master the algorithm. Its important to play with all available functionalities to get your content seen.

Gen Z 86

Gen Z Key Performance Indicator PR Place 86

Set Up

OCTOBER 1, 2024

Knowing how to combat the tricks of Dark Socials and most effectively track your campaign’s traffic is a necessary skill for all roles in marketing, from Digital Marketing Managers and Social Media Managers, to Content Marketers and CMOs, to SEO Specialists and Performance Managers. Read more: It’s Giving… Marketing to Gen Z

Gen Z 59

Gen Z Energy Customer Journey Digital Marketing 59

Hubspot Marketing

DECEMBER 13, 2023

Enter SEO for Pinterest, an underrated yet effective strategy that empowers consumer brands to connect with customers and boost revenue through social selling. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments.

Gen Z 118

Gen Z SEO Real Estate Millennials 118

Hubspot Marketing

JULY 22, 2022

While social media, YouTube ads, unboxing videos, and streaming services are less popular when we look at all generations combined, splitting this up by age group paints a very different picture. Gen Z also favors unboxing videos more than any other generation. SEO is Key for Product Discovery.

Gen Z 112

Gen Z Product Millennials Retail 112

Buffer Marketing

SEPTEMBER 9, 2024

  The videos that have seen success are more lifestyle-focused clips I created with TikTok and Instagram in mind — I even noted in my 30-day TikTok experiment that my strategy for the Gen Z-dominated platform seemed to be working on LinkedIn, too. I’ll expand on this below. 

Gen Z 121

Gen Z Real Estate Branding SEO 121

Neil Patel

NOVEMBER 23, 2020

So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. We wanted to grow Skincare by Alana’s organic traffic , so we started by making technical SEO improvements on the site. gain market share with Gen Z customers. That’s exactly what Skincare by Alana did.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Hubspot Marketing

AUGUST 7, 2023

Leading them are Gen Z and Millennials, as 29% of the combined group prefer to search for information on social platforms over actual search engines. But that’s not all – generative AI's also coming to search result pages, throwing another wrench in the way we’ve nearly always searched online. Those days are over.

Gen Z 98

Gen Z Millennials SEO Marketing 98

Buffer Marketing

DECEMBER 14, 2022

Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. What is TikTok SEO? TikTok SEO is the practice of optimizing your videos on TikTok to rank higher in search.

SEO 138

SEO Gen Z User-Generated Finance 138

Search Engine Land

FEBRUARY 9, 2024

The debate around whether TikTok should be considered a search engine continues to divide the SEO community. So, while we argue semantics within the SEO community, brands that are not considering TikTok as part of their search strategy risk losing visibility and engagement opportunities. And, please, don’t take my word for it.

Gen Z 121

Gen Z Transform Millennials SEO 121

Hubspot Marketing

MARCH 20, 2023

Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media. With this in mind, marketers can do things like Creating an effective SEO keyword strategy to reach users browsing the internet.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

SEPTEMBER 12, 2023

Social Media Search Trends to Watch Younger Generations Embrace Social Search Social media is deeply embedded in our daily lives, especially for Gen Z and Millennials. Additionally, our Consumer Trends Survey found that most Gen Z prefers social search over traditional search engines.

Gen Z 143

Gen Z Product User-Generated Millennials 143

Hubspot Marketing

NOVEMBER 1, 2024

These include but aren’t limited to: Content Marketing & Search Engine Optimization (SEO) : These two strategies work together to offer value to your customers and get found in their hunts for answers. D2C Marketing Strategy With much of their online presence, D2C marketing is pretty grounded in digital strategy. Enable social shopping.

Manufacturing 128

Manufacturing B2C Non-Profit eCommerce 128

Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Gen Z was also the most likely group to start their shopping journey on social media (5%). Why we care.

Gen Z 83

Gen Z Product Millennials Shoppers 83

Neil Patel

DECEMBER 24, 2020

Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. Instagram SEO Benefits for Businesses. Instagram SEO helps with all those things because people who are already searching for what you’re creating and selling can find you more easily.

SEO 145

SEO Gen Z User-Generated Millennials 145

Marketing Insider Group

APRIL 17, 2023

Why Mass Marketing Will Not Work On Gen Z By Auntoinette Siu It comes as a surprise that as each generation evolves, so do their marketing preferences. Gen Z is rejecting mainstream media and quickly soaking up niche content – a stark shift from consumer preferences of the past.

Gen Z 145

Gen Z Content Marketing Marketing Marketers 145

Rock Content

JULY 16, 2024

Throughout this article, we’ll delve into the factors driving Reddit’s growing influence (especially among Gen Z), including a significant new partnership with Google, and discuss what this means for businesses, marketing professionals , and the broader landscape of digital content discovery. It makes a lot of sense, right?

Gen Z 98

Gen Z User-Generated Transform SEO 98

Hubspot Marketing

FEBRUARY 25, 2025

Right behind them is Gen Z. social responsibility) User-generated content. HubSpot ) Website/blog/SEO (search engine optimization) is returning the biggest ROI for more marketers. B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. (

Transform 89

Transform Marketing Marketers Gen Z 89

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. Retro tech like polaroids is popular again among Gen Z and millennials alike. As we can see from data presented by CNBC , authenticity matters to Gen Z.

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Rock Content

JULY 6, 2023

It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Search Engine Optimization (SEO). One of the main study findings is that 88% of marketers who already do SEO work plan to increase or maintain their investment this year.

Marketing Plan 111

Marketing Plan SEO Gen Z User-Generated 111

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. Dig deeper: Is TikTok a search engine?

SEO 100

SEO Gen Z Entertainment User-Generated 100

Search Engine Land

APRIL 26, 2024

Today’s SEO landscape is fraught with uncertainty, marked by: Frequent Google updates. The significant influence of the digitally savvy, brand-agnostic Gen Z. One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. The transformative rise of AI.

Product 96

Product SEO Gen Z Transform 96

Neil Patel

DECEMBER 28, 2021

Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report. Use the Google Trends Report to Find Topics that Appeal to Gen Z. percent of the world’s population.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Neil Patel

JANUARY 18, 2023

But for some marketing pros and SEOs, that’s what happens. Every year sees new trends and priorities for SEOs, and 2022 was no exception. These changes caused SEOs to adjust their strategy and see past content differently. These signals represent a page’s visual stability, loading speed, and general responsiveness.

SEO 113

SEO Gen Z User-Generated Advertising 113

Search Engine Land

JULY 17, 2024

Crisis communication and SEO Many industry observers think Google’s Panda update in February 2011 and Penguin update in April 2012 changed how online reputation management works, emphasizing high-quality content over spammy SEO techniques. But many shady SEOs think they’re smarter than Google’s automated systems and spam removal team.

Branding 79

Branding PR Food Gen Z 79