Hubspot Marketing

DECEMBER 12, 2024

However, businesses, entrepreneurs, and marketers like me usually create digital content to drive traffic and awareness, generate new leads, and convert new customers. Many mediums use low or no-cost tools such as blogging, SEO, and social media, making it accessible for businesses and teams of all sizes.

Tentpole 108

Tentpole Gen Z Thought Leadership User-Generated 108

Hootsuite

FEBRUARY 27, 2025

Read on for the YouTube user, usage, and business stats you need to know to hit the ground running (and get that camera rolling). users, YouTube is the most popular social media platform, beating out Facebook, Instagram, Pinterest, and even TikTok. YouTube user statistics Wondering what YouTubes user base looks like?

Gen Z 96

Gen Z User-Generated Marketing Marketers 96

Hubspot Marketing

NOVEMBER 1, 2024

These include but aren’t limited to: Content Marketing & Search Engine Optimization (SEO) : These two strategies work together to offer value to your customers and get found in their hunts for answers. Encourage user-generated content (UGC): More on that shortly. Encourage and highlight user-generated content (UGC).

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Buffer Marketing

AUGUST 26, 2024

They're a great way to generate engagement and even spark ideas for new content you can share. It makes sense — short-form videos are tailored to mobile devices, where you'll find most social media users consuming content these days. Short-form video ideas 7. In: Messy, authentic, candid snaps.

Social Media Marketing 114

Social Media Marketing User-Generated Gen Z Thought Leadership 114

Hubspot Marketing

JULY 22, 2022

Of course, this will vary drastically by generation, so we’ll include some insights split by age group as we go. You can also check out our full report on consumer shopping habits by generation for more age-specific info. Gen Z also favors unboxing videos more than any other generation.

Gen Z 111

Gen Z Product Millennials Retail 111

Hubspot Marketing

MARCH 20, 2023

Gen Z is the only generation with a different first preference, which is learning about a product and its features through social media. With this in mind, marketers can do things like Creating an effective SEO keyword strategy to reach users browsing the internet. snackable content for any platform.

Gen Z 145

Gen Z Millennials User-Generated Social Media Marketing 145

Hubspot Marketing

SEPTEMBER 12, 2023

By optimizing social media content for search, you can ensure that your posts, videos, and other forms of content are easily discoverable by users searching for relevant topics, keywords, or hashtags. Additionally, our Consumer Trends Survey found that most Gen Z prefers social search over traditional search engines.

Gen Z 142

Gen Z Product User-Generated Millennials 142

Neil Patel

NOVEMBER 23, 2020

So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. We wanted to grow Skincare by Alana’s organic traffic , so we started by making technical SEO improvements on the site. For example, BeautyBio’s Insta Shop enables users to shop the products featured on the social media site.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Buffer Marketing

DECEMBER 14, 2022

Or at least that’s what the Senior Vice President of Google thinks , as the company shared in July that TikTok is becoming more like a search engine, especially among Gen Z. And TikTok is investing in maximizing users’ habits with new features like suggested searches at the bottom of videos and in the comments section.

SEO 138

SEO Gen Z User-Generated Finance 138

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. Optimize your profiles (and content) for search Never heard of social SEO ? It serves as a roadmap for all your social media efforts and aligns them with your broader business objectives.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketing Marketers 109

Neil Patel

DECEMBER 24, 2020

Instagram SEO is important for businesses and brand owners who are thinking about getting more eyes and more engagement on their Instagram posts. Initially, searching was limited to hashtags or user accounts. A later feature to Instagram is searching by interest, not just by hashtags or user accounts. User Interaction.

SEO 145

SEO Gen Z User-Generated Millennials 145

Rock Content

JULY 16, 2024

If you’re a little bit lost: Reddit is a unique aggregation of forums where users from around the globe gather to discuss a diverse array of topics. And 49.79% of Reddit’s daily active users are based in the US, so 36.4 million daily active users in the US alone. billion monthly unique visitors. Not bad, right?

Gen Z 98

Gen Z User-Generated Transform SEO 98

Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Gen Z was also the most likely group to start their shopping journey on social media (5%). Why we care.

Gen Z 83

Gen Z Product Millennials Shoppers 83

Customers.ai

NOVEMBER 20, 2024

This simple step ensured they wouldn’t miss out on the surge of interest generated by their appearance. Generate 500 qualified leads in two months. For example, if your goal is to generate leads, KPIs like form submissions or email sign-ups will give you a clear picture of success. Start by identifying your top competitors.

PR 76

PR Gen Z User-Generated Analytics 76

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. Right behind them is Gen Z. social responsibility) User-generated content. HubSpot ) Website/blog/SEO (search engine optimization) is returning the biggest ROI for more marketers. And how much revenue are they generating?

Transform 85

Transform Marketing Marketers Gen Z 85

Buffer Marketing

DECEMBER 4, 2024

Know your target audience and create for them TikTok is a melting pot of cultures, age groups, and interests, with over a billion active users. From Gen Z to Baby Boomers, the platform has something for everyone. Plus, captions make your content more searchable, boosting your TikTok SEO. More than 1.5

User-Generated 93

User-Generated Fashion Gen Z Analytics 93

Hubspot Marketing

MAY 13, 2020

Encourage user-generated content. User-generated content. User-generated content is usually a part of a crowdsourcing campaign when a company asks users to submit ideas or content they can republish. In fact, it's one of the main ways that Gen Z learns about new products.

Gen Z 144

Gen Z User-Generated Inbound Marketing Marketing 144

Search Engine Land

APRIL 23, 2024

TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. Dig deeper: Is TikTok a search engine?

SEO 100

SEO Gen Z Entertainment User-Generated 100

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. Retro tech like polaroids is popular again among Gen Z and millennials alike. Another platform where users are selling Dispo invites is Buy Me a Coffee.

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Neil Patel

DECEMBER 28, 2021

Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report. How to Use the Search Trends Report to Generate Content Ideas. For marketers, that data can be gold.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

Rock Content

JULY 6, 2023

It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Search Engine Optimization (SEO). One of the main study findings is that 88% of marketers who already do SEO work plan to increase or maintain their investment this year.

Marketing Plan 111

Marketing Plan SEO Gen Z eBook 111

Neil Patel

JANUARY 18, 2023

But for some marketing pros and SEOs, that’s what happens. Every year sees new trends and priorities for SEOs, and 2022 was no exception. The priorities for 2022 continued to be informative, useful content that answered user search queries. These changes caused SEOs to adjust their strategy and see past content differently.

SEO 113

SEO Gen Z User-Generated Advertising 113

Search Engine Land

FEBRUARY 8, 2024

A new TikTok intersitital is encouraging users to add a shortcut to their device home screen, the latest effort to encourage more people to search on the platform. Multiple studies have shown that Gen Z in particular uses TikTok for Search, sometimes as a replacement for Google , and last year the company introduced search ads.

Gen Z 118

Gen Z Food User-Generated Entertainment 118

Martech

MARCH 30, 2023

It’s about generating great content and offering solutions that start a conversation and keep it going. Marketing data paints a picture Most marketing efforts generate a lot of actionable data. Especially the younger generations. I think this is also starting to be true for other generations, but not quite as pronounced.

Gen Z 128

Gen Z Marketing Marketers User-Generated 128

Hubspot Marketing

JANUARY 16, 2023

Social media communities are on the rise: Over the past three months alone, 20% of social media users joined an online community, while 22% actively participated in one. Only 21% of social media users rate products sold in-app as high quality, and just 42% of social media users feel comfortable making purchases on social media platforms.

Social Media Marketing 123

Social Media Marketing Gen Z Millennials Influencer Marketing 123

SocialPilot

JANUARY 16, 2024

billion active global social media users, that’s 60.6% GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. billion social media users around the world as of October 2023 , equating to 61.4 Let’s dive in!

Gen Z 116

Gen Z User-Generated Millennials Advertising 116

Hubspot Marketing

MAY 16, 2023

Marketers commonly use social media to increase brand awareness, generate leads, and improve traffic. billion monthly active users Twitter: 368 million monthly active users LinkedIn: 900.2 Business profiles also allow other Facebook users to give you reviews. Your platform choice will likely change based on your audience.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Search Engine Land

OCTOBER 3, 2023

Audiences are receptive to AI, but content is still king Creators are utilizing AI to generate some amazing content, as I noted in a previous article, “ The best AI video generators for creators and marketers.” The line between Gen Z and millennials isn’t the only one that’s blurring.

Gen Z 115

Gen Z Millennials Marketing Marketers 115

Sprout Social

AUGUST 8, 2023

A combination of a well-thought-out strategy, posting on TikTok at the right times and mastering TikTok SEO can be a huge help in your endeavor. Learn more about what TikTok SEO means, ranking factors to keep in mind for your videos and how to create content that will rank well on TikTok. What is TikTok SEO?

SEO 98

SEO Gen Z User-Generated Place 98

Martech

SEPTEMBER 30, 2022

” In this setting, businesses need to start thinking about how to be more disruptive and set themselves apart from the rest, even in SEO campaigns. Gen Z customers. Generation Z is the most diverse, tech-savvy, and social media-connected generation ever. Oversaturated market.

Gen Z 121

Gen Z Marketing Marketers User-Generated 121

Rock Content

JANUARY 18, 2021

As you can see, in addition to providing their data, users can check consumer reviews, discover brand information and, of course, schedule their service in a fast and practical way. All of this generates a feeling of greater comfort and security in the individual, which increases the potential for conversion. Visual Content.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Content Marketing Institute

JANUARY 22, 2019

Cisco invited 20 super-ambassador employees from several office locations to an online brainstorming session about how to connect with university students, new graduates, and other members of Generation Z. Marketing w/ purpose is a critical differentiator among millennial & Gen Z consumers, says @joderama.

Gen Z 111

Gen Z Content Marketing Health Millennials 111

Hubspot Marketing

DECEMBER 13, 2023

YouTube is a powerful search engine with a large global user base. Pew just released research stating Gen Z now spends more time on YouTube than TikTok each day. With this in mind, the potential to get in front of a large audience by creating SEO-rich short-form videos is high.

Gen Z 134

Gen Z B2C User-Generated Branding 134

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. As more and more users turn to the app with the intent to buy, TikTok leans more into its position as a shopping powerhouse. The realness signals to users that they’re not being sold something they don’t need.

eCommerce 117

eCommerce Gen Z User-Generated Retail 117

Hubspot Marketing

AUGUST 14, 2023

At HubSpot, we are optimistic about the future of SEO — but we're also preparing for many major shifts over the next year. For one, Google's integration of generative AI into search will drastically change how users' find information, and will require companies to shift their entire end-to-end SEO strategy. Not at all.

SEO 97

SEO Gen Z User-Generated Millennials 97

Buffer Marketing

APRIL 25, 2024

Search engine optimization (SEO) sounds like a fancy jargon word that has a suit with elbow patches on.   In this article, I’ll explain what SEO is for social media, why you should care about it, and how you can use it to your advantage. What is social media SEO? Using social SEO will drive traffic to your website.

SEO 119

SEO Gen Z Social Media Marketing Millennials 119