Martech

JULY 21, 2022

For Gen Z, that number soared to 69%. Thirty-two percent of Gen Z stopped using a brand in the last year. This is compared to 27% for Millennials, 31% for Gen X and only 19% for Boomers. Also, 39% of Gen Z said they are more likely to try a new brand. More than half of U.S. Why we care.

Gen Z 125

Gen Z Millennials Branding Shipping 125

Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. For Generation Z, Google bested Amazon (38% vs. 36%, respectively). Gen Z was also the most likely group to start their shopping journey on social media (5%). Why we care.

Gen Z 83

Gen Z Product Millennials Shoppers 83

Hubspot Marketing

NOVEMBER 1, 2024

This was likely due to high shipping costs, and we ultimately had to go back to square one and re-evaluate our pricing strategy to ensure we had healthy margins.” However, we slowly realized that our gross margins were making it very difficult to make a profit, no matter how many sales we made.” Personalize your customer experience.

Manufacturing 124

Manufacturing B2C Non-Profit eCommerce 124

Hubspot Marketing

OCTOBER 13, 2023

Gen Z, Millennials, and Gen X all prefer social media for product discovery, and 87% of sellers say social selling has been effective for their business in 2023. The first time you use Instagram‘s checkout feature, you must enter your name, email, billing information, and shipping address.

Gen Z 128

Gen Z Shipping Millennials Product 128

Hootsuite

APRIL 22, 2025

And dont let clickbait news headlines sway you: Gen Z and Millennials are using Facebook. Strategic messages are contained in more colorful graphics, like 24 hours only, and free shipping. This approach allows us to cater to multiple generations simultaneously. Marketing on Facebook doesnt have to cost a lot, either.

Gen Z 68

Gen Z User-Generated Marketing Marketers 68

Hubspot Marketing

DECEMBER 19, 2023

Badminton, where players use racquets to hit a shuttlecock across a net, might be the next big hit among Gen Z and Millennials, per Pinterest. Source: Layoffs.fyi With the help of better tools, newer codebases and AI, companies will need fewer engineers to build and ship meaningful products efficiently.

Gen Z 130

Gen Z Non-Profit Millennials Shipping 130

Backlinko

JUNE 4, 2024

From the convenience of fast and free shipping to wide product choice, more consumers opt to shop online. 48% of US consumers state that their main reason for abandoning shopping carts during the checkout process are high extra costs (shipping, tax, fees). Ecommerce has transformed the retail landscape. Coupons and discounts 39.3%

eCommerce 99

eCommerce Gen Z Shipping Retail 99

Martech

SEPTEMBER 13, 2023

This is especially true for younger consumers: 43% of Gen Z and 41% of millennial respondents say what a brand stands for factors into their purchase decision Only 34% of Gen X and 29% of baby boomers felt the same way. However, it also says the number who do think about those stands has been steadily increasing.

Gen Z 125

Gen Z Shoppers Retail Price 125

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

It’s an especially great place to reach Gen Z and Millennial customers. According to a study conducted by the Interactive Advertising Bureau (IAB), mobile phone are the place Gen Z and Millennial are most likely to see relevant ads. Digital advertising can keep that sale from slipping away.

Advertising 134

Advertising Advertisers Gen Z Thought Leadership 134

Hubspot Marketing

OCTOBER 24, 2022

Although it initially exploded in popularity with the Gen Z crowd, TikTok is quickly "growing up." On top of that, 50% of Millennials report visiting TikTok in the last three months, along with 38% of Gen X-ers, according to HubSpot's 2022 Consumers Trends Report. planetmoney Is free shipping really free? Let's dive in.

Gen Z 108

Gen Z Shipping Millennials Energy 108

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

It’s an especially great place to reach Gen Z and Millennial customers. According to a study conducted by the Interactive Advertising Bureau (IAB), mobile phone are the place Gen Z and Millennial are most likely to see relevant ads. Digital advertising can keep that sale from slipping away.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Sprout Social

APRIL 21, 2020

Leading the movement are members of Generation Z and Millennials, with nine in 10 Generation Z consumers believing companies have a responsibility to address environmental and social issues. Thanks in large part to social media, sustainability has now hit the mainstream consciousness. Sustainability is here to stay.

Retail 132

Retail Gen Z Fashion Millennials 132

Marketing Insider Group

OCTOBER 13, 2020

It’s that businesses need skilled, creative, visionary, and meticulous human brains to operate and create innovative and effective ways to man the ship in this new landscape. Prometheus just brought us the next generation of fire. We need a new approach to work in order to leverage it. We also are dealing with a culture shift.

Gen Z 145

Gen Z Millennials CMO Marketing 145

Sprout Social

JANUARY 26, 2023

According to data from McKinsey, 63% of GenZ consumers say that recommendations from friends are their most trusted source for learning about products and brands. Make refunds, exchanges and shipping as simple as possible. With word-of-mouth referrals, customers receive personalized recommendations from someone they trust.

B2C 145

B2C Gen Z Shipping Marketing 145

Buffer Marketing

DECEMBER 4, 2024

From Gen Z to Baby Boomers, the platform has something for everyone. Watch our team cut, sew, and ship out a pair of our new Sunset Pants. Cross-promotion becomes more effective, allowing you to grow your audience across different channels and solidify your online presence. ✨ We are makers. We are artists.

User-Generated 92

User-Generated Fashion Gen Z Analytics 92

Martech

OCTOBER 18, 2022

That means there is still a tremendous amount of growth to be gained as Vaccarezza steers the ship he built in-house from scratch over the last six years and going live with the retail media network in 2020. Digital and offline experiences. It’s all experiential to them.

Gen Z 121

Gen Z Retail Transform Advertisers 121

Hubspot Marketing

MARCH 8, 2024

Table of Contents General Ecommerce Statistics Social Media Ecommerce Statistics Ecommerce Growth Statistics Consumer Behavior and Demographics Ecommerce Statistics B2B Ecommerce Statistics B2C Ecommerce Statistics Mobile Ecommerce Statistics General Ecommerce Statistics The average number of products bought per online order is 4.95.

eCommerce 120

eCommerce Gen Z B2C Shoppers 120

Sprout Social

NOVEMBER 11, 2021

Scenario: A customer reaches out about delayed shipping of a product they ordered. The service team agent who gets this ticket is able to see the customer’s communication history on social, and any internal notes you left about their shipping problem. You can then send this customer directly to your helpdesk tool from Sprout.

Management 144

Management Gen Z CRM Shipping 144

Buffer Marketing

FEBRUARY 6, 2024

Over 274 nights, the ship will make port in over 60 countries, with some 700 passengers booked to stay on board for the journey.  All it would have taken was a quick Google search to uncover this info, but thanks to TikTok becoming Gen Z’s search engine of choice (and TikTok SEO ), nchimad was the top search result. 

Gen Z 109

Gen Z Shipping Food Non-Profit 109

Sprout Social

MAY 9, 2022

I’m Shipping Up To Boston – Dropkick Murphys. They leaned into the absurdist humor Gen Z is known for and showed off their transition skills with their “It’s time to become a bear” campaign. Embrace the absurd.

Education 107

Education Gen Z Shipping Marketing 107

Hubspot Marketing

MAY 1, 2023

For example, products you prioritize selling on Facebook, where the demographic skews older, might be different from products you'd sell on a Gen-Z-heavy platform like TikTok. Like content preferences, consumers also trust certain platforms to a different extent – especially when giving personal or credit card information.

Gen Z 111

Gen Z User-Generated Shoppers Shipping 111

Sprout Social

JULY 13, 2022

If they’re not getting the service they deserve from a brand, it takes very little effort to jump ship and try elsewhere.”. Gen Z is turning to TikTok for entertainment. “Brands are so accessible now that the internet has negated the need to shop locally. Consumers quite literally have the world at their fingertips.

Gen Z 129

Gen Z Entertainment Social Media Marketing Shipping 129

Spiralytics

FEBRUARY 26, 2023

She is a Gen Z content creator who expressed her love for the brand without an established agreement or partnership. Set up your shipping template. This section includes your shipping rates and available delivery areas. Meanwhile, Charli is the biggest TikTok superstar and the most followed account, with over 149.5

Gen Z 104

Gen Z Affiliate Marketing User-Generated Shipping 104

Econsultancy

MAY 3, 2022

According to Kusumawardhani, “Gens Z and Y are very aware of climate issues and how everyday activities contribute to it. All of which means they require less packaging and, at lower weights, lead to significant carbon emission reductions during shipping.

eCommerce 83

eCommerce Gen Z Branding Retail 83

Hootsuite

APRIL 21, 2022

And while the social network is known for encouraging interactions between family and friends, people (especially Generation Z) are increasingly using Facebook to interact with brands and make purchases. Creating memes surrounding a popular trend is a great way to connect with Gen Z users in a way that is relatable and fun.

Branding 115

Branding Gen Z Retail User-Generated 115

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Is it a little stalkerish?

Branding 123

Branding Gen Z Affiliate Marketing User-Generated 123

Many Chat

APRIL 17, 2023

And despite TikTok appealing to Gen Z, Instagram is still a winner for 18-to-34-year-olds , who make up 60% of the platform’s user base. This could be a free five-day challenge, a lead magnet, a discount code, a mystery gift, a free-plus-shipping offer, or webinar registration.

Gen Z 96

Gen Z User-Generated Influencer Marketing Shoppers 96

Digital Marketer

JUNE 7, 2023

Are they millennials or Gen Z? Have a question about shipping? Collaborate with Influencers Did you know that a whopping 72% of Gen Z and Millennials are avid followers of influencers on social media? Your strategy should include the following: Define Your Target Audiences Who are your potential customers?

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85

Hootsuite

JUNE 18, 2020

use code FLOWERFRIENDS for free ground shipping on everything in the @loriasternshop ! You can always count on Gen Z to put a twist on an Instagram trend, and 2020 is no different. Instagram users are overloaded by content; a dreamy photo is a great palate cleanser. I love you ????Flower Flower Friends???? The colorful collage.

Food 145

Food Gen Z Fashion Marketing 145

Set Up

NOVEMBER 20, 2023

With inflation on the rise, brands are getting ahead of their sales goals, and with shipping costs going down, they can afford it. According to OnePoll, 75% of Gen Z singles regularly discuss dating with their peers. Coi Leray stars as the Matchmaking Monarch in Tinder’s new campaign.

Gen Z 52

Gen Z Shipping Branding Marketing 52

Litmus

SEPTEMBER 10, 2020

Expanding Email’s Relevance for Gen Z (and Whatever Comes after Z?). Snip It Before You Ship It. Proper Grammar Ain’t Always Proper: Writing What’s Best for Your Audience. Building a Newsletter That’s Strange and Wonderful. Overlays and Absolute Positioning in Email. Using All Channels in Concert.

Gen Z 73

Gen Z Shipping CMO Email Marketing 73

Hubspot Marketing

DECEMBER 8, 2023

That number rises to 63% within the Gen Z demographic. We’re able to provide detail on our product offering, material types, manufacturing process, shipping, designs, etc., Personalized Deals and Recommendations According to SurveyMonkey, 47% of customers are interested in receiving personalized deals from AI.

Customer 129

Customer Gen Z User-Generated Analytics 129

Sprout Social

DECEMBER 12, 2022

“BeReal became so popular with Gen Z because of the “realness” of the app,” says Samatha Mackowitz, Social Media Manager at Flywire. Whether or not the network is here to stay is anyone’s guess, but authenticity—or the search for it, at least—isn’t going anywhere.

Gen Z 98

Gen Z Social Media Marketing Shipping Management 98

SocialPilot

JANUARY 24, 2024

These shades are more than eyewear; they’re a game-changer for Gen Z. Ray-Ban collaborated with various social media influencers to showcase these sunglasses, reaching a wider audience and connecting with the younger generation. Your brand values are the North Star guiding your marketing ship.

Influencer Marketing 110

Influencer Marketing Gen Z Social Media Marketing Communications 110

Neil Patel

AUGUST 19, 2021

The majority of Tinder users are male and either Millennials or Gen Z-ers. Once shipping right and after some light banter back and forth, Ava reveals she is a robot created to promote the film Ex Machina. These display ads are shown to users who haven’t upgraded to the ad-free experience. Tinder Ad Tips.

Customer 84

Customer Gen Z Millennials Shipping 84

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. National Retail Federation) The most common reason online shoppers abandon their cart is because of additional costs like shipping, taxes, and fees (48%). SEMrush) 22% drop out of an online shopping session because shipping is too slow.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Litmus

SEPTEMBER 24, 2024

According to Deloitte: 63% of Gen Zs and millennials believe businesses have the power to influence social equality. 62% of Gen Zs and 59% of millennials have reported feeling anxious about climate change in the past month. Offer significant savings, such as 30% off sitewide, $20 off purchases over $100, or free shipping on all orders.

Shoppers 91

Shoppers Millennials Retail Email Marketing 91