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There is no denying that Millennials and GenZ have immense purchasing power. Even if they don’t have as much income compared to Gen X and Boomers yet, Millennials and GenZ are spending. And the younger generations who are spending more happen to be into short form content. are under 40 ( Statista ).
Leading brick-and-mortar retailers are focusing on enhancing the shopper experience with the growth of new and engaging in-store experiential marketing offerings. Off-site audiences, informed by first-party data, allow brands, both endemic and non-endemic, to tailor advertising spending to key shopper groups.
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