Hootsuite

AUGUST 30, 2022

How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what you need to know about Gen Z to effectively market to this savvy, smart, and social-first generation. General Gen Z stats.

Gen Z 109

Gen Z Millennials User-Generated Marketers 109

Sprout Social

MARCH 14, 2025

Like QVC for Gen Z, brands and influencers can showcase their products via a livestream shopping platform. 52% of European and 64% of Latin American users attend live shopping events at least once a month. These platforms offer more control and stronger buyer intent since users are there specifically to shop.

Branding 110

Branding Gen Z Energy Shoppers 110

Hootsuite

NOVEMBER 28, 2024

Case in point: Pinterest users spend twice as much time shopping every month as non-Pinners. Unlike paid social ads, Pinterest content seamlessly blends into user feeds, making it an effective tool for building brand awareness, driving traffic, and boosting conversions. ICYMI: Pinterest is more than a social network. The strategy?

Gen Z 114

Gen Z Affiliate Marketing Fashion Social Media Marketing 114

Sprout Social

NOVEMBER 11, 2019

For many brands today, marketing to Gen Z might feel like trying to talk to aliens. Because at a glance, the so-called “smartphone generation” is a totally new species of consumer. Listen: Gen Z’s massive spending power and dependence on social media speak for themselves. The reality, though? Translation?

Gen Z 109

Gen Z Millennials Shoppers Price 109

Sprout Social

MARCH 27, 2025

TikTok TikTok is a go-to platform for brands looking to partner with creatorsespecially when they want to tap into Gen Z audiences and leverage short-form video. Snapchat Snapchats user base has steadily increased in the past few years, and the platform now boasts 453 million daily active users.

Gen Z 90

Gen Z Affiliate Marketing Influencer Marketing User-Generated 90

Sprout Social

JULY 22, 2021

Brands caught on to this upward trend and are engaging social media users to drive awareness, clicks and sales. Consequently, understanding how different generations use social media is critical to shaping a social strategy that gets results. In this post, we’ll dive into the nuts and bolts of social media use by generation.

Gen Z 144

Gen Z Millennials User-Generated Entertainment 144

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Hubspot Marketing

NOVEMBER 1, 2024

Encourage user-generated content (UGC): More on that shortly. Encourage and highlight user-generated content (UGC). Check out How to Leverage User-Generated Content in Your Marketing Strategy to learn more about UGC. Lean into your mission. Image Source 5. Work with relevant creators and influencers.

Manufacturing 127

Manufacturing B2C Non-Profit eCommerce 127

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 55

Gen Z User-Generated Influencer Marketing Law 55

Hubspot Marketing

NOVEMBER 5, 2019

With younger generations getting more and more connected to social media platforms, the amount of product research done on these platforms is likely to grow. billion daily active users and has been around since the early 2000s. In 2018, 40% of people used social media channels for aspects of product research. Facebook has a whopping 1.59

Shoppers 144

Shoppers Product Gen Z Promotion 144

Search Engine Land

MAY 16, 2023

Amazon continues to be the most popular starting point for online shoppers with one exception – Gen Z, according to a new survey. So it remains absolutely critical to be visible on any relevant platforms at moments when shoppers are researching and purchasing products. Why we care. By the numbers. Reviews and ratings.

Gen Z 83

Gen Z Product Millennials Shoppers 83

Sprout Social

JULY 20, 2021

Research from Sprout’s How to Reach Digital Natives report found that both Gen Z and Millennials want to see brands make more use of Instagram. It’s the top social network among Gen Z audiences and the third most popular among Millennials. Generate buzz with your promotion strategy. Loop in your customer care team.

Gen Z 139

Gen Z Product Retail Millennials 139

Hubspot Marketing

NOVEMBER 21, 2022

According to Google, 40% of Gen Zers prefer to use TikTok over traditional search engines. Gen Z would rather do a quick search on the app and see a visual representation of user-generated content (UGC) in the form of reviews, recommendations, and tips from everyday consumers than read about it. User Interaction.

Gen Z 138

Gen Z SEO User-Generated Shoppers 138

Search Engine Land

MAY 23, 2024

Search engines that incorporate AI-generated results have the potential to make it easier for people to discover products and services, according to a new survey from Botify, shared exclusively with Search Engine Land. Search marketers tend to look at search much differently than everyday Google Search users. Why we care.

Shoppers 79

Shoppers Gen Z Product Millennials 79

Hootsuite

MAY 31, 2022

Sure, Pinterest may not boast the same user hours as Facebook or share TikTok’s hype. In 2021, Pinterest’s audience dropped from 478 million monthly active users to 444 million. Pinterest recognized that their 2020 surge in active users was likely down to shoppers staying home. are considered “heavy” users.

Social Media Marketing 106

Social Media Marketing Gen Z Millennials Shoppers 106

Sprout Social

SEPTEMBER 7, 2021

Despite launching in 2015, Apple’s “Shot on iPhone” campaign continues to delight users by showing off the quality of photos taken with the iPhone camera. In addition to generating buzz around the latest iPhone release, the campaign also helped Apple build a community of loyal customers.

Gen Z 142

Gen Z User-Generated Millennials Branding 142

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. In this guide, we break down the best practices of how to sell on Instagram and how to capture the attention of eager shoppers. User-generated content. No secrets or surprises here.

Gen Z 126

Gen Z User-Generated Real Estate Shoppers 126

Martech

AUGUST 5, 2021

I’ve been reading a fascinating discussion on LinkedIn where AJ Sedlak, Director of Marketing Automation at Smartsheet, postulated that while a marketing strategy can generate no revenue without operational support and execution, marketing operations could — in theory — generate revenue even in the absence of strategy. Read more here.

Gen Z 108

Gen Z Transform Price User-Generated 108

Search Engine Land

JULY 5, 2023

Regardless, marketing and advertising budgets will continue to follow users. Overall, the starting point for product searches among online shoppers is Amazon (49%, up from 46% in 2022), followed by Google (34%, down from 35% in 2022). While TikTok intends to build a $20 billion ecommerce business , the U.S. Amazon and Google reign.

eCommerce 88

eCommerce Gen Z Shoppers Millennials 88

Hootsuite

OCTOBER 19, 2022

In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. As more and more users turn to the app with the intent to buy, TikTok leans more into its position as a shopping powerhouse. The realness signals to users that they’re not being sold something they don’t need.

eCommerce 117

eCommerce Gen Z User-Generated Retail 117

Hootsuite

NOVEMBER 3, 2020

Consumers can easily consult with their friends on purchases, show off those hip new hightops, comment on Aunt Jackie’s new “I Love My Niece” tee, review comments from other savvy shampoo shoppers, and interact directly with the kombucha brands they love. It’s where Millennials and Gen Z like to shop. Source: Facebook.

Branding 145

Branding Gen Z Shoppers Price 145

SocialPilot

JANUARY 10, 2024

Unlike other social media sites , Pinterest users exclusively focus on brand offerings. With its fantastic selling capabilities, no wonder Pinterest is evolving to become home for the next generation of creators. However, from there, Pinterest picked up people’s interest again and reached 445 million monthly active users.

Gen Z 98

Gen Z Millennials Shoppers User-Generated 98

Hootsuite

OCTOBER 25, 2021

For starters, the number of social media users worldwide grew by 13.2% 44% of all internet users regularly look up brands on social media networks. According to McKinsey, consumers — and especially Gen Z — value authenticity above all. Gather user-generated content? Leverage user-generated content.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Hubspot Marketing

DECEMBER 13, 2023

Though underrated next to TikTok or Instagram, Pinterest has 465 million active monthly users. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments. 80% of weekly “Pinners” have discovered a new brand or product on Pinterest, making it a prime place for passive and active shoppers.

Gen Z 117

Gen Z SEO Real Estate Millennials 117

Sprout Social

OCTOBER 28, 2021

Facebook Shops include inventory syncing or uploading tools and automatically feature products for users based on their preferences. Users can complete purchases within the app or on the seller’s website, using Facebook Messenger to communicate directly with brands about specific products or orders.

Gen Z 136

Gen Z eCommerce Transform User-Generated 136

Hootsuite

APRIL 21, 2022

billion active users , Facebook is the most visited social media site worldwide. Its users also spend a lot of time on the platform — an average of 19.6 In fact, 76% of internet users aged 16 to 64 use social media platforms for brand research. And 23% of users follow companies and brands they purchase from on social media.

Branding 115

Branding Gen Z Retail User-Generated 115

Hubspot Marketing

MAY 1, 2023

How Consumers Feel About Social Media Shopping For starters, just 41% of social media users feel comfortable buying products directly on social apps, and only 37% trust platforms with their card info. And when it comes to the products sold directly on social platforms, just 21% of social media users view them as high-quality.

Gen Z 111

Gen Z User-Generated Shoppers Shipping 111

Rock Content

MAY 10, 2024

In 2024 and beyond, user experience will be the star of the show when it comes to successful digital marketing. Social media platforms like meeting user expectations while keeping them on-site. By 2007, Facebook’s user marketplace was operational and continued adding features and evolving over the years.

Shoppers 97

Shoppers Gen Z Digital Marketing User-Generated 97

Spiralytics

JANUARY 23, 2025

Millennials make up the largest demographic in the content creator economy, with Gen Z making inroads as well. This demographic shift reflects the evolution of content creation from a niche role into a viable profession for younger generations. Gen Z: 14% of content creators 9. Who are the content creators?

Gen Z 52

Gen Z Transform Millennials Advertising 52

Sprout Social

JUNE 22, 2021

billion global active users. 90 million US users. With billions of active users spanning all ages, Facebook is one platform businesses can’t afford to ignore as part of their digital strategy. billion global active users. Key Stats: 1 billion global users. 140 million US users. million US users.

Customer 138

Customer Gen Z User-Generated Health 138

Sprout Social

AUGUST 29, 2023

At surface level, conversational AI operates through virtual agents that can alleviate customer care team load and streamline the user experience. A virtual retail agent can make tailored recommendations for a customer, moving them down the funnel faster—and shoppers are looking for this kind of help. But that’s just the beginning.

Customer 98

Customer Gen Z Shoppers User-Generated 98

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Engati) 76% of social media users have bought items they saw on social platforms. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Smart speaker users can ask their digital assistant to “ask Patròn for a cocktail recipe.” Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Neil Patel

FEBRUARY 11, 2021

For example, a popular e-commerce brand might create a physical pop-up shop from October to December to attract holiday shoppers. This focus has generated a massive following around the world and helped grow Glossier into a $1.2 They are best known for creating a strong community with their Millennial and Gen Z audience.

Fashion 128

Fashion Gen Z Retail Shoppers 128

Girl Power Marketing

FEBRUARY 1, 2023

Those days are gone, with new generations of shoppers looking for brands willing to interact with them in real-time. Connect through your content with an authentic voice to ensure you don’t miss out on new customers from the Millennial, Z, and Alpha generations, who have a combined spending power of more than $3 trillion.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Martech

JUNE 22, 2023

The era of disregarded data is behind us, as we now possess the means to analyze information and generate personalized content simultaneously effectively. But to achieve it, they have to attract users for the long haul. But none of that can’t happen without trust and loyalty imperative for gathering this info in the first place.

Gen Z 106

Gen Z Customer loyalty Transform Shoppers 106

Hootsuite

DECEMBER 8, 2022

In this type of sponsored post, advertisers pay a specific user, usually an influencer , to promote their brand in a post. An influencer’s opinions and endorsements carry weight with their followers, so these posts are a great way to generate social proof. These influencers offer access to their audience of engaged followers.

Gen Z 120

Gen Z Influencer Marketing User-Generated Promotion 120