Remove Gen Z Remove Social Media Marketing Remove Transform
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How Gen Z values are changing marketing

Martech

In two decades of guiding B2B enterprises through digital trends and transformations, I’ve witnessed seismic shifts in consumer behavior. None of them quite compare to what we’re seeing with Gen Z. As they do, their impact is fundamentally transforming what we market and why.

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The Top Social Media Platforms to Use in 2024 for Your Brand

Vertical Response

Influencer marketing is another area where Instagram shines. Collaborations with influencers or creators can significantly amplify your reach and resonate with Gen Z and Millennial audiences. The platform is especially popular with users aged 12 to 17, making it a prime channel for brands targeting Gen Z.

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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences. Social media could be the future of e-commerce.

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7 Predictions for Social Media in 2025 from Creator Economy Experts

Buffer Marketing

With 24% of LinkedIn’s audience now comprising Gen Z , the demand for fast, engaging content is driving change. LinkedIn: the platform for professionals Meanwhile, Lindsey Gamble observes that LinkedIn is also transforming into a more comprehensive ecosystem.

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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. Gen X: six hours and five minutes.

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From Likes to Bookings: Strategies for Successful Hotel Social Media Marketing

SocialPilot

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Dive in to learn how to do hotel social media marketing.

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11 marketing leaders who put social media first

Sprout Social

According to The 2025 Sprout Social Index , around three-quarters of marketing leaders say organic and paid social media marketing are top priorities for their organization. To be a marketing leader who fully understands socials potential, you need trusted inspiration and guidance.

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