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In recent years, there's been a common misconception that GenZ and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump GenZ and millennials into the same group and create one campaign strategy that they believe fits both groups.
If you're looking to target older demographics with socialmediamarketing, Facebook is your best bet. That said, engagement drops significantly for GenZ audiences. Just 12% of GenZ-ers say they use Facebook more than any other platform, and only 55% have visited Facebook in the past three months.
Image Source How Marketers Measure Up According to our 2023 SocialMediaMarketing Report , 36% of marketers already share funny content on socialmedia. GenZ is the only generation with a different first preference, which is learning about a product and its features through socialmedia.
With 93% of marketers using videomarketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of socialmedia companies on releasing video content tools has also strengthened this trend.
Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content. With the growth of videomarketing, many have begun to launch more advanced features like Facebook Stories and Twitter’s live streams.
And if so, what does this mean for your socialmediamarketing? What does it mean when a socialmedia platform "dies?" Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite socialmedia app last year ( GenZ agreed ).
61% of TikTok users plan to spend the same amount of time playing video games in the post-holiday period as during a typical week. It’s worth noting that 80% of GenZ consumers and 71% of U.S. moms consider themselves gamers. Get MarTech! In your inbox. Business email address Subscribe Processing.
Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.
BTS videos help establish your brand as authentic (a huge plus to tapping into the authenticity-driven Gen-Z) and help deepen consumer trust. Think of Shorts as the amuse-bouche of videomarketing and use the format to whet the appetite of potential leads. Product updates or coming soon. Tease your audience.
Last week, HubSpot's 2021 State of Marketing Report reveals that video is the top content marketing strategy used by brands while socialmedia is ranked as the top marketing channel. Where are Consumers Watching SocialMediaVideos?
The video also features authentic quotes from Edge, giving viewers a small glimpse into the performer behind the iconic wrestler. This aligns with a finding in our most recent SocialMediaMarketing Report, in which 59% of marketers say videos with authentic, behind-the-scenes content yield the best results on socialmedia.
While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's videomarketing opportunities. With more than 500 million monthly active users , TikTok is taking app stores by storm and serving as a worthy competitor to apps like Snapchat and Instagram.
Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding GenerationZ. Marketers must tailor their strategies to reach this emerging audience.
Tiktok users are primarily youngsters, GenZ, and a sizable number of Millenials here, too, like me. On TikTok, every trend targets engagement, and it is easy to get that because the content is not just short videos but light-hearted content that is so addictive and entertaining. Their goals and values.
As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with videomarketing, specifically short-form. Socialmedia will be huge for e-commerce.
Although Instagram ranked in third place in the poll above, you shouldn't disregard Instagram -- especially if you're targeting Gen-Z or millennials who make up the platform's primary audience. For years, Instagram's visual layout has made it a hot spot for influencer marketing.
So, what are the best times to post on socialmedia? It’s a colonial question for the socialmediamarketing veteran and a whimsical one for the rookies. Though, neither of them can put the finger on the exact global best time to post on socialmedia. Because there isn’t any. With more than 2.6
(Engati) 76% of socialmedia users have bought items they saw on social platforms. Forbes) 73% of marketers find socialmedia to be effective for their business. Zippia) 60% of TikTok’s audience comprises GenZ users. Hubspot) 91% of brands incorporate video as a marketing tool.
Outside of China, 77% of GenZ, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. Why does this matter?
But if you want to stand out from the crowd, leveraging Instagram videomarketing can bring you ahead of your competitors, as this content format is taking the world by storm. Now, it's the second most popular platform for video content after Facebook. Scroll down your Instagram feed, and you will see more videos than images.
Create ads on your socialmedia channels. Video can boost campaign conversion rates by 34% , and 87% of videomarketers say they see a positive return on investment for videos. This could be a great fit for repurposing educational, product-focused, company culture or thought leadership Instagram videos.
The restaurant also uses socialmedia to highlight its differentiators. Gyubee also uses videomarketing to showcase menu items. Helping to engage its target market. This is why it uses the socialmedia site to showcase its landscaping services with eye-catching images of customers’ green lawns and vibrant flowers.
TikTok is mainly seen as a prime venue for GenZ to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. Also, the GenZ cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well.
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