Hootsuite
JULY 11, 2022
Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. 54% of Gen Z snappers use the app weekly. Source: Digital 2022.
Martech
MAY 13, 2022
Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. And it’s no wonder—mobile marketing offers several key advantages to traditional digital marketing, especially when it comes to reaching younger consumers like millennials and gen z.
Sprout Social
APRIL 13, 2020
On top of leadership development and succession planning, he’s passionate about connecting government and communities. His TikTok content and tips were recently featured alongside those of other city government communications leaders in a SmartCitiesDive article about reaching Gen Z to squash COVID-19 misconceptions.
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