Hootsuite

JULY 11, 2022

Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. 54% of Gen Z snappers use the app weekly. Source: Digital 2022.

Gen Z 109

Gen Z User-Generated Advertising Advertisers 109

Martech

MAY 13, 2022

Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. And it’s no wonder—mobile marketing offers several key advantages to traditional digital marketing, especially when it comes to reaching younger consumers like millennials and gen z.

Transform 122

Transform Gen Z Shoppers Retail 122

Sprout Social

APRIL 13, 2020

On top of leadership development and succession planning, he’s passionate about connecting government and communities. His TikTok content and tips were recently featured alongside those of other city government communications leaders in a SmartCitiesDive article about reaching Gen Z to squash COVID-19 misconceptions.

Communications 144

Communications Gen Z Law Food 144