illumin

MARCH 6, 2025

Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance. Are the Gen Z type of first-time tax filers who would likely resort to digital means?

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location. And today, your target market is largely online.

Advertisers 134

Advertisers Advertising Gen Z Thought Leadership 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

In fact, most companies spent more on digital marketing in 2015 than they did in 2014, and plan to increase spending in 2016. This shouldn’t come as a surprise—marketing has always been about three things: location, location, location. And today, your target market is largely online.

Advertisers 127

Advertisers Advertising Gen Z Thought Leadership 127

Marketing Insider Group

JUNE 14, 2021

Share thought leadership. Gen Z spends a lot of time on this platform daily – over 45 minutes (21.5 We build customized content marketing plans (including monthly video packages) to help you produce all the content you need to win new customers. Teach your audience how to solve a common problem.

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Hootsuite

MAY 8, 2023

That applies for both insurance companies and individual agents It’s a great place for company executives, brokers, and agents to share thought leadership. View this post on Instagram A post shared by The Holderness Family (@theholdernessfamily) To-do list: Start researching potential influencers relevant to your target market.

Social Media Marketing 114

Social Media Marketing Gen Z Education Health 114

Hootsuite

JULY 13, 2023

The best social media platform for lead generation really depends on your particular business and your particular audience. TikTok can be an amazing social media lead generator if you’re looking to sell to Gen Z. Here’s our guide to determining your social media target market. It’s a boring answer.

User-Generated 98

User-Generated Gen Z Analytics Shoppers 98