Martech

MARCH 10, 2025

Examples include awarding points for email opens or white paper downloads and deducting points for factors like a personal email address or being outside the target market. And, while it may seem old-school to many, to younger generations, it is anything but.

Direct Mail 112

Direct Mail Gen Z Whitepaper Customer 112

illumin

MARCH 6, 2025

Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance. Are the Gen Z type of first-time tax filers who would likely resort to digital means?

Gen Z 85

Gen Z Whitepaper Thought Leadership Law 85

Marketing Insider Group

SEPTEMBER 17, 2019

But there’s even more you can do when you repurpose your content on channels that specifically cater to your target market. Your target market is millennial and Gen Z women. Where does your target market hang out? Let’s say, for example, you make boho-chic women’s jewelry.

Gen Z 106

Gen Z B2C Whitepaper Content Placement 106

Marketing Insider Group

OCTOBER 25, 2021

Involvement in creating blog posts, videos, white papers, and other “official” marketing content, creating a platform on which they can showcase their expertise. Today’s consumers are flooded with marketing messages from multiple channels to the point where they have started to tune them out. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Hootsuite

JULY 13, 2023

The best social media platform for lead generation really depends on your particular business and your particular audience. TikTok can be an amazing social media lead generator if you’re looking to sell to Gen Z. Here’s our guide to determining your social media target market. It’s a boring answer.

User-Generated 98

User-Generated Gen Z Analytics Shoppers 98

Marketing Insider Group

DECEMBER 8, 2020

This will help you to quickly grow your contact list and kick-off the lead generation process. Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. Be active and consistent across the platforms you choose to operate on.

User-Generated 111

User-Generated CRM Marketers Marketing 111

Backlinko

MAY 14, 2024

A buyer persona is a detailed profile of an ideal customer that helps you better understand and relate to your target audience. Use Semrush’s free Buyer Persona tool to create personas for your target market. Gyubee also uses video marketing to showcase menu items. Helping to engage its target market.

PR 113

PR Customer loyalty User-Generated SEO 113