Hootsuite

APRIL 23, 2025

While 2534-year-olds make up the largest slice of the LinkedIn pie, Gen Z and Gen X users arent far behind. The Millennial generation includes those born between 1981 and 1996 , making them between ages 29 and 44 in 2025. of LinkedIn users are Gen Z (aged 13 to 28), 27.2% are Gen X (aged 45 to 60), and 9.2%

Gen Z 60

Gen Z Millennials User-Generated Analytics 60

Sprout Social

MARCH 13, 2025

Their behaviours on these networks, such as the time spent and the networks used, differ.According to a 2024 report , heres how much time each generation spends on social media: Gen Z: 10 hours and five minutes. Gen X: six hours and five minutes. At 42% , Gen Z is Pinterests fastest-growing user base in Australia.

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Sprout Social

JANUARY 30, 2025

Stay connected with Berland by following her on the platform and reading her thought leadership features. Follow Montgomery for the latest and greatest from Taco Bells marketing efforts and overviews of his thought leadership interviews. In fact, one of their most popular serums is sold every 30 seconds.

CMO 92

CMO Gen Z Thought Leadership Entertainment 92

Buffer Marketing

AUGUST 26, 2024

Embrace thought leadership Speaking of thought leadership: building yourself up as a thought leader on platforms like LinkedIn, X, Threads, and beyond is an excellent way to future-proof your career.  In fact, a level of authenticity is par for the course in this post style (thanks, Gen Z).

Social Media Marketing 114

Social Media Marketing User-Generated Gen Z Thought Leadership 114

Marketing Insider Group

FEBRUARY 4, 2020

The numbers are in: employee-generated content generates more than goodwill. Skeptical Gen Z and millennial consumers have lost trust in official messages. Follow the lead of today’s leading companies into employee-generated content. We couldn’t agree more.

Gen Z 110

Gen Z Whitepaper Millennials Transform 110

Sprout Social

FEBRUARY 28, 2023

Those between the ages of 18–24, mid-range Gen Z, made up 20.4% Those aged 40–49 made up 23% of the user base, while almost 20% were primarily within the Gen Z cohort at 18–29 years old. Those aged 40–49 made up 23% of the user base, while almost 20% were primarily within the Gen Z cohort at 18–29 years old.

Gen Z 145

Gen Z Thought Leadership User-Generated Millennials 145

Marketing Insider Group

AUGUST 31, 2020

They aren’t playing the same game as their Gen Z or boomer counterparts. Revamp Your Thought Leadership Content. Most marketers take the wrong approach to thought leadership – and the results aren’t great. Thought leadership is: Authoritative. Thought leadership is not : Pedigree.

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Thought Leadership Gen Z Millennials Content Marketing 145

Adobe Experience Cloud Blog

JANUARY 26, 2016

The insights into the differences between Baby Boomers, Generation X, Generation Y (i.e. millennials), and—scariest of all—Generation Z were eye-opening. Perhaps the best way to illustrate what sets us apart is to delve a little deeper into our Gen Z successors. I like to refer to this time as B.E.–Before

Millennials 91

Millennials Gen Z Thought Leadership Transform 91

Hubspot Marketing

FEBRUARY 17, 2023

Audio chat rooms are trendy among Gen Z. A Spotify study found that 80% of Gen Z enjoy audio content because it allows them to express their individuality and explore different sides of their personalities. Content that represents brand values.

Gen Z 136

Gen Z Education Social Media Marketing User-Generated 136

Adobe Experience Cloud Blog

DECEMBER 18, 2014

<a href="[link] alt="Generation Z Marketings Next Big Audience" src="[link] width="100%" /></a><br><p><small>Brought to you by <a href="[link] Automation Software by Marketo</a></small> The Holidays Are Here! . <a View the infographic in a new window here.

Gen Z 134

Gen Z Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

It’s an especially great place to reach Gen Z and Millennial customers. According to a study conducted by the Interactive Advertising Bureau (IAB), mobile phone are the place Gen Z and Millennial are most likely to see relevant ads.

Advertisers 134

Advertisers Advertising Gen Z Thought Leadership 134

Hubspot Marketing

FEBRUARY 25, 2025

Right behind them is Gen Z. social responsibility) User-generated content. Typically, content breaks down like: TOFU Blog posts, LinkedIn thought leadership, videos focused on awareness (who we are and what we do). Creating content that reflects your brands values (e.g.,

Transform 86

Transform Marketing Marketers Gen Z 86

Adobe Experience Cloud Blog

NOVEMBER 16, 2015

It’s an especially great place to reach Gen Z and Millennial customers. According to a study conducted by the Interactive Advertising Bureau (IAB), mobile phone are the place Gen Z and Millennial are most likely to see relevant ads.

Advertisers 127

Advertisers Advertising Gen Z Thought Leadership 127

Sprout Social

FEBRUARY 21, 2022

As a professional network and learning tool, LinkedIn is a great home for thought leadership and industry insights. This could be a great fit for repurposing educational, product-focused, company culture or thought leadership Instagram videos. Create thought leadership content. Share data points.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Buffer Marketing

JULY 28, 2024

When hunting for what kinds of posts you should write on LinkedIn, thought leadership content is your best bet. ” Ryan Prior is an excellent example of posting thought leadership content on LinkedIn. LinkedIn agrees : “ LinkedIn isn’t like other social networks.

Gen Z 101

Gen Z Thought Leadership Entertainment User-Generated 101

Marketing Insider Group

MARCH 8, 2021

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Guest Post Thought Leadership Content in the Right Places for Growth. Stick with authoritative thought leadership. Social Insider. Treat your guest blogs with the utmost integrity.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Leverage interactive polls, thought-leadership content, and behind-the-scenes videos to maximize brand recall. Turn customers and followers into your brand advocates.

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Hubspot Marketing

AUGUST 7, 2023

Thukral advises, "The best way to think of the content and tone of voice for Threads is by thinking of it as Twitter's Gen-Z cousin. The audience is loving not being saturated with ads or thought leadership content, so this is the chance to fully unleash your brand persona while the organic reach and algorithm is still untouched.

Gen Z 98

Gen Z Thought Leadership User-Generated Advertising 98

Adobe Experience Cloud Blog

SEPTEMBER 24, 2013

What’s an example of a Generation Y ad campaign that you think is successful? What’s the best piece of marketing that you have for my generation? If you are a member of Generation Y (aka “the best generation”) or Generation Z (do you even read things this long?), Modern B2B Marketing'

Gen Z 134

Gen Z Thought Leadership Fashion Marketing 134

Adobe Experience Cloud Blog

MAY 11, 2016

Next up, Global CMO of Wunderman Jamie Gutfreund revealed some compelling (albeit intimidating) insights on the next generation and tomorrow’s consumer, Gen Z (who she refers to as the optimization generation). And by 2020, they’ll make up 40% of the global population.

Gen Z 91

Gen Z Transform CMO Thought Leadership 91

Hubspot Marketing

DECEMBER 11, 2023

Threads users tend to be younger and more educated , though X is growing its Gen Z segment thanks to its new creator features. million new users join the platform daily and that Gen Z is its largest and fastest-growing segment. Suppose you want to invest in thought leadership and intelligent user dialogue.

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Gen Z Branding Advertising Advertisers 129

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. 58% of Gen Z think the more absurd, the cooler it is. I’ve been attending SXSW since 2010. I really think we are moving into a new era of brand marketing!

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

Sprout Social

JULY 8, 2021

Think about who you want to target and the platforms they favour: Gen Z: These digital natives are most likely to be on Instagram (93%), YouTube (90%) and Snapchat (88%). LinkedIn, Facebook and Twitter are great for sharing thought leadership pieces, while Instagram Stories can tease out product launches.

Gen Z 140

Gen Z Millennials eCommerce Thought Leadership 140

Sprout Social

AUGUST 25, 2022

The world’s largest professional networking platform is a powerful place for your employer branding strategy and to share thought leadership. Good news—Gen Z has discovered Pinterest, and this demographic is on the rise on the platform 40% year over year. Industry average: No more than one update a day.

Gen Z 145

Gen Z Thought Leadership Fashion Energy 145

Marketing Insider Group

SEPTEMBER 14, 2023

It all comes down to the art of brand storytelling and activating your employees to deliver effective thought leadership. Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Stick with authoritative thought leadership. Social Insider 5.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Marketing Insider Group

JUNE 14, 2021

Share thought leadership. Gen Z spends a lot of time on this platform daily – over 45 minutes (21.5 Teach your audience how to solve a common problem. Share videos of events or conferences you attend. Share company or industry news, or weigh in on a recent announcement. hours per month in 2020).

Content Marketing 145

Content Marketing Gen Z Entertainment Education 145

Scoop.it!

DECEMBER 19, 2023

Gen Z ranked second, following closely with 82%. Using our content curation tool , you’ll boost brand awareness, establish thought leadership , and access authoritative sources. Think Mobile-First In B2C, many consumers use their mobile phones for holiday shopping. The B2B industry is, of course, different.

Marketing Strategy 118

Marketing Strategy Gen Z Whitepaper Marketing 118

Sprout Social

MARCH 9, 2022

And members of Gen Z are more invested in the stock market than financial assets—including cryptocurrency. Quotes or thought leadership highlights from investor events and earnings calls. Performance-related thought leadership. Connect with future investors and find your influencers. Company press.

Retail 107

Retail Gen Z Thought Leadership Health 107

Neil Patel

JANUARY 20, 2021

While it started as a fun lip-syncing app with a cult Gen Z following, it’s evolved into a way for users to share short comedy skits, business tips, and more. Since then, the app has been downloaded over 2.6 billion times and has over 800 million active users , making it the ninth-largest social media site in the world.

Gen Z 128

Gen Z Real Estate Thought Leadership Food 128

Martech

APRIL 15, 2022

If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly. Content marketing strategies have consistently been one of the most reliable tools at a B2B marketer’s disposal.

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B2C Marketing Automation Platform Gen Z Whitepaper 123

Search Engine Land

JUNE 26, 2024

Images and infographics are also highly preferred by consumers, with 52% favoring visual content like this, especially Gen Z (53%) and Baby Boomers (58%). I’ve recommended to my team and network that repurposing content and placing it on LinkedIn could be of huge value, not only for search but also for thought leadership.

Gen Z 71

Gen Z Transform Whitepaper Thought Leadership 71

CXL

MAY 27, 2022

A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry. Use thought leadership to spark conversation.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Hootsuite

MAY 8, 2023

That applies for both insurance companies and individual agents It’s a great place for company executives, brokers, and agents to share thought leadership. LinkedIn LinkedIn is the place to connect with corporate, industrial, and commercial clients. This can develop their reputations as industry leaders.

Social Media Marketing 113

Social Media Marketing Gen Z Education Health 113

Adobe Experience Cloud Blog

MAY 11, 2016

Next up, Global CMO of Wunderman Jamie Gutfreund revealed some compelling (albeit intimidating) insights on the next generation and tomorrow’s consumer, Gen Z (who she refers to as the optimization generation). And by 2020, they’ll make up 40% of the global population.

Gen Z 56

Gen Z Transform CMO Thought Leadership 56

Sprout Social

JULY 14, 2022

Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z. Share thought leadership content via avatars on metaverse platforms. The gaming industry is one of the first to take advantage.

Branding 133

Branding Fashion Gen Z User-Generated 133

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. Here’s how you can leverage it: Establish Your Hotel as an Industry Leader : Share industry-related news, insights, and thought leadership content.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Hootsuite

MAY 30, 2023

Combining entertainment and education to make legal knowledge more accessible to all, including Gen Z. Deep knowledge or thought leadership on a subject? Check out our complete guide to crafting your TikTok marketing strategy. How law firms are using TikTok: Building brand awareness. What they care most about.

Law 104

Law Social Media Marketing Entertainment Gen Z 104