Adobe Experience Cloud Blog

NOVEMBER 16, 2015

Reimagine long-form content by transforming key data points or statistics into an infographic or a SlideShare presentation. It’s an especially great place to reach Gen Z and Millennial customers. This multi-platform strategy is allowing their customers to consume content the way they want to—as a quick snack or a full meal.

Advertising 127

Advertising Advertisers Gen Z Thought Leadership 127

Marketing Insider Group

MARCH 8, 2021

Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. You can publish high-quality content much more frequently if you transform it into multiple formats. Guest Post Thought Leadership Content in the Right Places for Growth. Social Insider.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Adobe Experience Cloud Blog

MAY 11, 2016

Next up, Global CMO of Wunderman Jamie Gutfreund revealed some compelling (albeit intimidating) insights on the next generation and tomorrow’s consumer, Gen Z (who she refers to as the optimization generation). They started with backgrounds in different industries and fields, so what helped them transform into a marketer?

Gen Z 91

Gen Z Transform CMO Thought Leadership 91

Sprout Social

FEBRUARY 21, 2022

Transform data in your video into a carousel “data report.”. As a professional network and learning tool, LinkedIn is a great home for thought leadership and industry insights. This could be a great fit for repurposing educational, product-focused, company culture or thought leadership Instagram videos.

Thought Leadership 145

Thought Leadership Gen Z Real Estate Education 145

Businesses Grow

MARCH 18, 2024

SXSW 2024 was a gathering of thought leadership, providing a glimpse of “what’s next” in media, technology, and marketing, among other topics. 58% of Gen Z think the more absurd, the cooler it is. I’ve been attending SXSW since 2010. I really think we are moving into a new era of brand marketing!

Gen Z 128

Gen Z Energy Transform Thought Leadership 128

Search Engine Land

JUNE 26, 2024

Change the format Transforming content into different formats can help reach different segments of your audience. Images and infographics are also highly preferred by consumers, with 52% favoring visual content like this, especially Gen Z (53%) and Baby Boomers (58%). Dig deeper: A guide to LinkedIn content marketing 7.

Gen Z 71

Gen Z Transform Whitepaper Thought Leadership 71

Marketing Insider Group

SEPTEMBER 14, 2023

It all comes down to the art of brand storytelling and activating your employees to deliver effective thought leadership. Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Stick with authoritative thought leadership. Social Insider 5.

Content Marketing 134

Content Marketing Thought Leadership Gen Z Marketing 134

Martech

APRIL 15, 2022

If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly. Yet, as we’ve seen over the past few years, a combination of societal factors has transformed the ways B2B marketing engages with customers.

B2C 123

B2C Marketing Automation Platform Gen Z Whitepaper 123

SocialPilot

JANUARY 21, 2024

Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. It’s your portal to showcase your hotel’s unique charm, engage in real-time conversations with your audience, and transform potential guests into actual ones.

Social Media Marketing 111

Social Media Marketing Transform Gen Z User-Generated 111

Adobe Experience Cloud Blog

MAY 11, 2016

Next up, Global CMO of Wunderman Jamie Gutfreund revealed some compelling (albeit intimidating) insights on the next generation and tomorrow’s consumer, Gen Z (who she refers to as the optimization generation). They started with backgrounds in different industries and fields, so what helped them transform into a marketer?

Gen Z 56

Gen Z Transform CMO Thought Leadership 56

Sprout Social

JULY 14, 2022

Fortnite and Roblox are some of the largest metaverses, offering brands the opportunity for impactful collaboration, especially those that target Millennials and Gen Z. Share thought leadership content via avatars on metaverse platforms. The gaming industry is one of the first to take advantage.

Branding 133

Branding Fashion Gen Z User-Generated 133

Hootsuite

SEPTEMBER 9, 2020

Plenty of Generation Z and Gen Xers also use the platform. Face lenses, for example, can manipulate a user’s facial features on-screen to transform them. You can target users personally and directly to encourage them to follow you, read your thought leadership articles, apply for your jobs, or download content.

Advertising 145

Advertising Advertisers User-Generated Promotion 145

Adobe Experience Cloud Blog

MARCH 9, 2020

Perhaps the values economy, with Gen Z coming into economic maturity , and consumers make more purchasing choices based on the stand a particular company or brand takes on issues such as social justice and humanitarian issues as well as environmental responsibility. What does the experience economy become?

Neuromarketing 164

Neuromarketing Gen Z Transform Traditional Marketing 164

Marketing Insider Group

SEPTEMBER 15, 2020

Meanwhile, 66% of Gen Z say in-store availability is important. Capital One transformed many branches across major cities into coffee shops with coworking spaces, workshops, and educational/coaching centers. Different demographics shop and interact with the internet in distinct ways. Check out the Content Builder Services now!

Gen Z 145

Gen Z Manufacturing B2C Transform 145

Bannerflow

OCTOBER 3, 2022

With the digital transformation in full swing across several industries, perhaps an overlooked component is the importance of social media. If you want to drive constant engagement and convert those post actions into results that can transform business success, you need a paid social media strategy.

Transform 52

Transform Gen Z Thought Leadership User-Generated 52