Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

User-Generated 145

User-Generated Transform Gen Z Social Media Marketing 145

Sprout Social

APRIL 10, 2025

Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. Understanding the UK TikTok Ecosystem TikTok is reliably one of the top 4 most used platforms in the UK today, with millions of daily active users, and it also has a notably young user base.

Gen Z 101

Gen Z Food Fashion Millennials 101

Buffer Marketing

JANUARY 13, 2025

Matt Navarra , founder of Geekout , a newsletter and community for social media pros, already correctly predicted Meta’s push towards AI as the platform kicked off the new year with AI character profiles sharing content users can interact with. This consolidation aims to streamline workflows and increase user reliance on native tools.

Gen Z 127

Gen Z Transform User-Generated Analytics 127

Sprout Social

MARCH 27, 2025

Once a small-but-mighty phenomenon, the creator economy has transformed into a full-fledged forcereshaping everything from how we consume content, to the relationships between audiences and brands. Snapchat Snapchats user base has steadily increased in the past few years, and the platform now boasts 453 million daily active users.

Gen Z 94

Gen Z Affiliate Marketing Influencer Marketing User-Generated 94

Martech

OCTOBER 6, 2022

Add to this the fact that a digitally native generation is growing up gaming— 80% of Gen Z plays video games—and the industry holds unprecedented opportunities as it continues to evolve and expand, along with the development of the metaverse. Get started today [ register for martech transformation in media webinar ].

Transform 98

Transform Gen Z Customer Journey User-Generated 98

Sprout Social

APRIL 10, 2025

Even though many social users turn to platforms like Instagram, TikTok or Reddit for health advice, influencers are the most trusted voices on socialnot brands. In a sweet nod to the resilience and strength of patients battling cancer, UCHealth transforms them into true comic book superheroes on social.

Gen Z 71

Gen Z Pharmaceutical Health Millennials 71

Sprout Social

OCTOBER 16, 2023

For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. This article will unpack how social media insights are essential to understanding younger consumers and how brands are using that data to transform and reach new audiences.

Gen Z 133

Gen Z Millennials Branding Transform 133

Neil Patel

FEBRUARY 4, 2022

User-generated content (UGC) is a marketing goldmine and knowing how to use it properly can create a snowball effect of higher engagement and more social media followers. Taking advantage of the right opportunities will let users do most of the work for you—generating product interest, conversation, and even revenue.

User-Generated 123

User-Generated Gen Z Transform Promotion 123

Sprout Social

MARCH 13, 2025

In 2025, the number of active internet users is forecast to exceed 23.3 million active internet users by 2029. million social media users in Australia, equating to roughly 76% of the population. The average Australian internet user has 7.2 By 2029, Australian social media users are projected to grow by 2.1

Gen Z 57

Gen Z User-Generated Influencer Marketing Law 57

Hubspot Marketing

FEBRUARY 25, 2025

In a B2B selling process, youre managing more user needs and touch points. Right behind them is Gen Z. social responsibility) User-generated content. While customers might not go through the marketing funnel again, you can transform them into brand advocates who help champion your product to others.

Transform 84

Transform Marketing Marketers Gen Z 84

Hubspot Marketing

JULY 30, 2023

Our consumer trends survey also backs this up -- 20% of social media users joined an online community in the past three months, and 22% actively participated in one. Facebook and Instagram are the most effective platforms for community building overall, but TikTok would be best for a Gen Z audience. So, how’s it going so far?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Search Engine Land

OCTOBER 6, 2022

Add to this the fact that a digitally native generation is growing up gaming— 80% of Gen Z plays video games—and the industry holds unprecedented opportunities as it continues to evolve and expand, along with the development of the metaverse. Get started today [ register for martech transformation in media webinar ].

Transform 77

Transform Gen Z Customer Journey User-Generated 77

Spiralytics

JANUARY 31, 2023

Podcast marketing is a digital marketing trend rapidly gaining traction among web users, with the recent COVID-19 pandemic lockdowns playing a significant role in its popularity. In 2021, more than 82 million Americans listened to podcasts, with millennials and Gen Zs comprising most of the demographic, based on data from Statista.

Gen Z 133

Gen Z Millennials Marketing Marketers 133

Welcome Software

SEPTEMBER 17, 2024

The financial services landscape has dramatically transformed in recent years, with fintech start-ups and digital-only banks leading the charge in personalization. These platforms don’t just react—they evolve with each user's behavior, making financial management feel intuitive and effortless.

Gen Z 52

Gen Z User-Generated Law Transform 52

Hubspot Marketing

APRIL 13, 2020

Within just a year and a half of its launch, it reportedly grew to over 800 million active users. Reported Users: 517 million active users on QZone with 653 million monthly users on QQ. In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Rock Content

JULY 16, 2024

If you’re a little bit lost: Reddit is a unique aggregation of forums where users from around the globe gather to discuss a diverse array of topics. And 49.79% of Reddit’s daily active users are based in the US, so 36.4 million daily active users in the US alone. billion monthly unique visitors. Not bad, right?

Gen Z 98

Gen Z User-Generated Transform SEO 98

Hubspot Marketing

OCTOBER 11, 2023

The history of social media is characterized by constant innovation, technological advancements, and transformation. 1978 - The Bulletin Board System (BBS) is introduced, allowing users to upload and download software and data, read news online, and exchange messages with people in online communities. billion monthly active users.

Gen Z 134

Gen Z User-Generated Transform Social Media Marketing 134

Martech

AUGUST 5, 2021

I’ve been reading a fascinating discussion on LinkedIn where AJ Sedlak, Director of Marketing Automation at Smartsheet, postulated that while a marketing strategy can generate no revenue without operational support and execution, marketing operations could — in theory — generate revenue even in the absence of strategy. Early in T.

Gen Z 112

Gen Z Transform Price User-Generated 112

SmartBrief - Marketing

DECEMBER 10, 2024

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. Odeeo’s 10-30 second commercials are personalized and don’t play if a user has their sound turned off.

Gen Z 111

Gen Z Transform Entertainment Millennials 111

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The #AySauce campaign resulted in 448,000 user videos and over 1.2

Gen Z 125

Gen Z Transform Retail Entertainment 125

Marketing Insider Group

OCTOBER 25, 2021

In fact, leads that your employees generate through social media marketing posts are seven times more likely to convert than leads you generate through other channels, according to Sociabble. Strategic Marketing Transformation. Smart speaker users can ask their digital assistant to “ask Patròn for a cocktail recipe.”

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Businesses Grow

MARCH 27, 2023

When you log in to Bard, it emphasizes that it is still an experiment, and I was one of the first-week users, so we’ll keep that in mind when we see the results. It generates replies based on statistical regularities in their training data. Metaverse #Millennials #GenZ The Metaverse provides an escape from real life for many.

Gen Z 145

Gen Z Transform Millennials Marketing 145

Spiralytics

JANUARY 23, 2025

Statistics on the Growth of the Content Creator Economy The growth of the content creator economy has been striking, with millions of individuals around the world joining this industry and transforming it from a niche hobby into a legitimate and thriving career path. Gen Z: 14% of content creators 9.

Gen Z 52

Gen Z Transform Millennials Advertising 52

Search Engine Land

NOVEMBER 14, 2023

The company is set to utilize Microsoft Advertising’s Chat Ads API to offer users of its mobile keyboard, Baidu Global Keyboard, more relevant and engaging sponsored content suggestions. Baidu Global Keyboard is a popular app among Gen Z. Improve the user experience. Canada, United Kingdom and Australia.

Gen Z 85

Gen Z Transform User-Generated Advertising 85

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. In 2016, a new app called TikTok transformed the social media landscape through its short videos and casual, spontaneous aesthetic; it’s now the most-downloaded app in the world. Eight new users join TikTok every single second ! Source: Statista.

Gen Z 145

Gen Z Finance User-Generated Transform 145

Sprout Social

OCTOBER 28, 2021

Facebook Shops include inventory syncing or uploading tools and automatically feature products for users based on their preferences. Users can complete purchases within the app or on the seller’s website, using Facebook Messenger to communicate directly with brands about specific products or orders.

Gen Z 138

Gen Z eCommerce Transform User-Generated 138

Rock Content

JANUARY 18, 2021

As you can see, in addition to providing their data, users can check consumer reviews, discover brand information and, of course, schedule their service in a fast and practical way. All of this generates a feeling of greater comfort and security in the individual, which increases the potential for conversion. Augmented Reality.

Market Trends 135

Market Trends Content Marketing Gen Z User-Generated 135

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. This is evident in how TikTok and Instagram encourage users to create videos that exceed the typical 15- or 30-second length.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” ” Next is younger Gen Z social media managers posting to LinkedIn, which brings a new energy to the platform. This is evident in how TikTok and Instagram encourage users to create videos that exceed the typical 15- or 30-second length.

Gen Z 139

Gen Z Entertainment Transform User-Generated 139

Buffer Marketing

APRIL 18, 2024

Enhance brand perception: First impressions count, especially on social media, where scrolling has become our default mode, and you have a short amount of time to grab a user’s attention. Boost engagement: On-trend graphics are more likely to capture the attention of social media users, standing out in a vast sea of content.

Gen Z 126

Gen Z Branding Food Transform 126

Search Engine Land

MAY 30, 2023

SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. This includes users who: Conducted item searches. Form_submit : When the user submits a form.

Digital Marketing 111

Digital Marketing Marketing Strategy Gen Z Food 111

Sprout Social

DECEMBER 15, 2021

With over 1 billion monthly active users , TikTok has quickly become one of the largest social media platforms in the world. What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. Moreover, 47.4% FNATIC HQ TOUR ??

Entertainment 144

Entertainment Gen Z User-Generated Transform 144

Martech

JUNE 22, 2023

Our understanding of customer relations has undergone a remarkable transformation in recent years. The era of disregarded data is behind us, as we now possess the means to analyze information and generate personalized content simultaneously effectively. But to achieve it, they have to attract users for the long haul.

Gen Z 109

Gen Z Customer loyalty Transform Shoppers 109

SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

Influencer Marketing 116

Influencer Marketing Gen Z Fashion Food 116

Marketing Insider Group

JULY 21, 2020

Generation Z, she shows, will rise in numbers among the nation’s workers. For marketers, this myth-busting fact means that they’ll need to diversify their approach to reach every generation. Social listening will become even more important, as will user-generated content. Image courtesy of Anita Lettink.

Millennials 277

Millennials Whitepaper Gen Z Transform 277

Hubspot Marketing

OCTOBER 24, 2022

Agarwal continues, "We are also doubling down on organic growth strategies and efforts to better monetize our user base and leads. Additionally, like Agarwal and ClickUp, marketing leaders will want to focus on lead generation. There is no one-size-fits-all approach to effective lead generation. Michelle Keene , Dropbox's Sr.

Gen Z 105

Gen Z Millennials Transform Direct Mail 105

SocialPilot

FEBRUARY 12, 2025

By mastering this art, you can transform your brand into a genuine hero for your customers, addressing their needs and building lasting relationships. Craft High-Impact Copy That Grabs Attention Hook Your Audience With Scroll-Stopping Headlines & First Lines Your first line determines whether users keep reading or scroll past.

Copywriting 49

Copywriting Transform User-Generated Gen Z 49