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In recent years, there's been a common misconception that GenZ and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump GenZ and millennials into the same group and create one campaign strategy that they believe fits both groups.
GenZ aren’t just tuning into YouTube for the videos – they’re also watching the ads. Brands wishing to connect with GenZ (people born between 1997 and 2012) may want to consider transitioning their ad spend away from traditional TV and into YouTube for stronger engagement, recall and purchase influence.
General benchmarks and statistical data, like those below, can inform a strategy you later test and refine. GenZ Content Consumption Habits With its oldest members entering their late 20s, GenZ (born between 1997 and 2009) is rising in spending power every day — and that’s with it already sitting with over $450 million in the US alone.
That said, engagement drops significantly for GenZ audiences. Just 12% of GenZ-ers say they use Facebook more than any other platform, and only 55% have visited Facebook in the past three months. TikTok is known as the platform for GenZ — and the data confirms it.
Each day, we stream our favorite shows, watch explainer videos on YouTube to learn something new, or follow events, Q&As, and interviews via live video. Unsurprisingly, video content's current popularity is due in part to millennial and GenZ consumers. To some, this isn't that much of a shock.
This potential for monetization has incentivized content creators to craft the most engaging videos possible and host them on the platform, which has enabled YouTube to become the second most trafficked website and the second largest search engine in the world. 51 YouTube Stats Every VideoMarketer Should Know in 2019.
GenZ is the only generation with a different first preference, which is learning about a product and its features through social media. With this in mind, marketers can do things like Creating an effective SEO keyword strategy to reach users browsing the internet. snackable content for any platform.
With 93% of marketers using videomarketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!
If your brand appeals to GenZ and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Snapchat has over $1 trillion in direct spending power between these two generations. The app reaches 75 percent of GenZ and millennials in the U.S. ,
TikTok users are aged 10-29 , proving that the younger generations are the most avid TikTok users. This segment includes GenZ and younger Millennials, so it’s an important cross-section of social media users. Children ages 4-15 spend an average of 80 minutes a day watching TikTok videos. 62%–over half–of all U.S.
According to data from videomarketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Get the daily newsletter digital marketers rely on. Processing.Please wait.
So, here’s the first trend that’s reshaping YouTube and videomarketing: Marketers and pundits may be looking at which AI tools are reducing the time, training, and expense required for creators to bring their visions to life. However, audiences are still evaluating the content, not the video production techniques.
While GenZ users flooded TikTok, causing its astounding early growth , YouTube, the second largest website globally , will launch Shorts to more than 2 billion monthly active users. Similarly, if you target older generations, such as Gen X, your short-form content might get more engagement on YouTube than TikTok.
In terms of Twitch marketing, the site’s demographics skew on the younger side. For brands targeting a millennial or GenZ audience that has even the mildest interest in gaming, the platform is a potential goldmine. Despite popular belief, marketing on Twitch doesn’t have to be a total money-sink.
Here’s an example of Facebook’s newsfeed: For those who want to dabble in video or graphics, these platforms could be a great place to test this new content. With the growth of videomarketing, many have begun to launch more advanced features like Facebook Stories and Twitter’s live streams.
Unsurprisingly, a high concentration of Instagram's audience belongs to Millennials, even securing first place as their favorite social media app last year ( GenZ agreed ). The challenge, however, is appealing to its primary audience while evolving the platform enough to appeal to younger generations (but more on that later).
Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generationZ and millennial consumers prefer visual search capabilities over any other new technology. VideoMarketing. Following the trend of visual content, videomarketing is expanding even more.
61% of TikTok users plan to spend the same amount of time playing video games in the post-holiday period as during a typical week. It’s worth noting that 80% of GenZ consumers and 71% of U.S. moms consider themselves gamers. Get MarTech! In your inbox. Business email address Subscribe Processing.
To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. HubSpot ) 50% of marketers leverage video in their marketing strategy, followed closely by images at 47%.
Still, as it continued to attract users and became the de facto search engine of Gen-Z, TikTok spent the last year strategically courting advertisers with new tools and integrations. Barring any huge hiccups, by the end of 2023, the platform’s relationship with marketers will have hit a new groove.
As videomarketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Videomarketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways.
Another highlight in this video is that it caters to viewers who may be discovering the brand and those who already know it. Takeaways for VideoMarketers. Short-form video requires taking a more authentic, human, and creative approach to marketing. Hippo Video. The first step is uploading your videos.
Dig deeper: GenZ teens are watching YouTube ads and recalling what they’ve seen Spotlight Moments is still in beta, but it has already shown promising results. Advertisers adopting Video Reach Campaigns with in-stream, in-feed, and Shorts saw the campaigns deliver 54% more reach at a 42% lower CPM compared to in-stream only.
Connect through your content with an authentic voice to ensure you don’t miss out on new customers from the Millennial, Z, and Alpha generations, who have a combined spending power of more than $3 trillion. But it is also photos, illustrations, infographics, graphs and tables, captions, and—the most powerful of all—video.
BTS videos help establish your brand as authentic (a huge plus to tapping into the authenticity-driven Gen-Z) and help deepen consumer trust. Think of Shorts as the amuse-bouche of videomarketing and use the format to whet the appetite of potential leads. Product updates or coming soon. Tease your audience.
While Gen-Z has flocked to the app , brands like Chipotle and The Washington Post are also starting to experiment with TikTok's videomarketing opportunities. With more than 500 million monthly active users , TikTok is taking app stores by storm and serving as a worthy competitor to apps like Snapchat and Instagram.
Below, we'll reveal the results and a few expert tips for building the best social media video-sharing strategy for 2021 -- including one from an expert at Wistia. Where are Consumers Watching Social Media Videos? In recent years, Gen-Z-targeting platforms like TikTok and Instagram have been on the rise.
Tiktok users are primarily youngsters, GenZ, and a sizable number of Millenials here, too, like me. On TikTok, every trend targets engagement, and it is easy to get that because the content is not just short videos but light-hearted content that is so addictive and entertaining. Their goals and values.
In simple terms, YouTube Shorts allows you to create short-form (up to one minute) vertical videos from the YouTube mobile app. Since the feature was recently introduced, there’s not much competition for the early adopters who use them as part of their videomarketing strategy. However, the competition may step up shortly.
By taking viewers into her at-home studio, the video's creator, music producer So Wylie, comes off as authentic and establishes trust and authority with her audience. A recent study found that 71% of GenZ consumers will stay loyal to brands they trust. And believe me, trust goes a long way.
In this article, we’ll seek to offer insights into nine current and emerging YouTube trends you need to know to fuel your videomarketing strategy. Yes, YouTube is a jewel in any digital marketer’s crown. People are turning to the network for videos that can help them relax or feel comforted. Bridgerton, anyone?
Let's say you work for a video editing company. By writing content like "Why VideoMarketing Matters" and "5 Ways to Create Higher-Quality Videos", your audience will begin to understand that your company is in the video industry. Once readers have found value in your content, they'll explore your site further.
Marketers pointed to video as the number one format in their content strategy. Over 80 percent of marketers point to video as a significant source of increased traffic and sales. Videomarketing can take several forms, and it’s not just limited to ads. Google ranks fifth. That’s right.
Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding GenerationZ. Marketers must tailor their strategies to reach this emerging audience.
As your team gathers to recalibrate your marketing strategy for 2024, consider these top marketing trends from HubSpot’s 2024 State of Marketing & Trends report. People will engage most with videomarketing, specifically short-form. Personalized marketing will increase ROI. AI will be big this year.
Although Instagram ranked in third place in the poll above, you shouldn't disregard Instagram -- especially if you're targeting Gen-Z or millennials who make up the platform's primary audience. For years, Instagram's visual layout has made it a hot spot for influencer marketing.
Video as a marketing medium is a powerful tool. So how can you use video to supercharge your marketing strategy? I use videomarketing , successfully, and you can too. In this post, we’ll discuss the psychology of videos in marketing. Let’s say you’re a brand that’s largely targeting GenZ.
Few people will make it through an entire video, but getting beyond the first 10 seconds of a display ad is a good engagement rate. Remember that Instagram and Facebook consider three seconds a view, while engagement metrics involve interaction with the video. How do you engage customers in videomarketing?
CapCut for Business Launch TikTok unveils a suite of business-centric video editing tools, including an AI script generator , AI virtual try-on, and collaboration features among others, targeting brands, marketers, and creators. Read more Teen Digital Behavior Insights A study revealing that most U.S teens spend around 4.8
When you set out to create a videomarketing strategy, one of the most crucial things to consider is what your target audience wants to watch -- current and prospective customers alike. When people think of “videomarketing,” often, the first thing that comes to mind is YouTube. 3) You're using the wrong channel.
No wonder Youtube is the hotspot for videomarketing. The video-centric platform is a perfect fit for marketers who want to showcase their products, demonstrate how they work, or tell a brand’s story. Speaking of videomarketing, It’s time to discuss TikTok! With more than 2.6
Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises GenZ users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. of all internet traffic.
There are common false assumptions among business leaders and even marketers around YouTube: YouTube is for kids and GenZ. YouTube is all about clickbait, pop culture and music videos. Being successful on YouTube requires a big budget and professional production equipment.
But it’s important for businesses to understand each platform before choosing where to invest their videomarketing efforts and dollars. . The cliché exists for a reason: The most downloaded app in the world commands the attention of roughly half of GenZ consumers. Ultimately, some brands might decide to use both.
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