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Long-form information, such as blogs, eBooks, and whitepapers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. But it is also photos, illustrations, infographics, graphs and tables, captions, and—the most powerful of all—video.
If your brand appeals to GenZ and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Snapchat has over $1 trillion in direct spending power between these two generations. It’s a stand-alone webpage created for an advertising or marketing campaign.
This will help you to quickly grow your contact list and kick-off the lead generation process. Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. Ramp Up Your VideoMarketing.
Gyubee also uses videomarketing to showcase menu items. Helping to engage its target market. For example: If you target GenZ or millennials, meet them where they spend their time. Like whitepapers and case studies. Which emphasizes the unique all-you-can-eat Japanese barbecue experience.
TikTok is mainly seen as a prime venue for GenZ to share dance crazes, which can be perfect for B2C marketers. So, it’s useful for B2B marketers, too. Also, the GenZ cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well.
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