Content Marketing Institute

APRIL 5, 2018

She works as a strategic advisor and research analyst on digital marketing for many of the world’s leading brands. In her Content Marketing World talk, Global Content Marketing Strategy – Creating Content for Diverse Global Markets , she emphasized the need to approach global content from two directions at once: top-down and bottom-up.

Global Marketing 111

Global Marketing Marketers Marketing Communications 111

Hubspot Marketing

SEPTEMBER 20, 2024

If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot. An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers.

Customer 138

Customer Global Marketing Customer Journey Energy 138

Hubspot Marketing

OCTOBER 30, 2022

If the last few years taught us anything, the real test of a marketer’s skill is how well they adapt to change. In fact, in our most recent research, nearly 80% of marketers say their industry changed more in the past three years than in the last 50. That also means consumer attitudes and preferences are changing just as quickly.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

Hubspot Marketing

JULY 30, 2023

Let’s face it - social media marketing in 2023 is harder than ever. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Making good content isn’t even half the battle for brands today.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Martech

OCTOBER 15, 2024

Uncover more insights in Lotame’s 2024 research report, “The State of Data Collaboration: A Global Perspective.” This report, fielded by Cint, surveyed 1,200 marketers and agencies across six global markets: Australia, Brazil, Mexico, Singapore, the UK, and North America.

Global Marketing 122

Global Marketing Analytics Digital Marketing Advertisers 122

Search Engine Journal

JULY 14, 2021

Translation may not satisfy customer needs in various markets. Learn what transcreation is and how it supports marketing to Spanish speakers. The post How Spanish Transcreation Drives Marketing Success in Global Markets appeared first on Search Engine Journal.

Global Marketing 92

Global Marketing Marketers Marketing Customer 92

Search Engine Journal

FEBRUARY 13, 2023

Ready to start learning from and connecting with the world’s leading marketers? RSVP for Semrush's 24-hour free online marketing conference! The post Global Marketing Day [Feb. 16]: The 24-Hour Semrush Conference You Just Can’t Miss appeared first on Search Engine Journal.

Global Marketing 99

Global Marketing Marketers Marketing Digital Marketing 99

Martech

SEPTEMBER 19, 2024

High-stakes industries: Where precision is non-negotiable The global marketing transcription market is projected to reach $4.4 B2B marketers serving highly regulated and technical industries like legal, medical and law enforcement know that precise, accurate communication is crucial. billion by 2033.

PR 135

PR Law Energy Thought Leadership 135

Sprout Social

SEPTEMBER 18, 2024

Understand your global market After defining your goals, you need to grasp the uniqueness of your global market. A fundamental part of international marketing is understanding how to market your brand to people from different cultures and regions.

Social Media Marketing 127

Social Media Marketing Marketers Marketing User-Generated 127

Martech

JULY 12, 2024

Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape. In the U.S.,

Transform 114

Transform User-Generated Law Marketing Mix 114

Hubspot Marketing

JUNE 27, 2024

Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks' new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. Regional Marketing Model Challenges 1.

Global Marketing 112

Global Marketing CMO Marketers Marketing 112

SmartBrief - Marketing

AUGUST 13, 2024

Key topics covered: Leadership strategies and innovation in marketing Global marketing initiatives, insights and policies Big ideas and trends that speak directly to CMOs Subscribe to ANA SmartBrief for Marketing Leadership here. IAB SmartBrief For digital marketers, advertisers and media professionals.

Market Trends 105

Market Trends Advertisers Advertising Digital Marketing 105

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

The Internet makes it possible for any company to market to a global audience, but it’s not easy to do global marketing successfully. Getting the right marketing content to potential customers worldwide is beyond simply translating it from one language to another. Creating engaging content isn’t an art form.

Global Marketing 133

Global Marketing Thought Leadership Marketing Automation Platform Management 133

Adobe Experience Cloud Blog

MAY 3, 2019

How can businesses expand to global markets? Thinking about taking your business global can be intimidating. So you’ve done your research, market opportunity assessment, and competitive analysis. It’s used to achieve success on the global marketing front. Challenges faced when growing internationally.

Logistics 133

Logistics Law Transform Global Marketing 133

Martech

FEBRUARY 12, 2025

Dig deeper: Why public relations is thriving in todays global marketing mix Building trust through authentic connection Ultimately, companies need to understand that trust cant be built through technology alone. It’s about building systems that naturally generate trust.

PR 76

PR Health Price Food 76

Martech

SEPTEMBER 28, 2023

Before we dive into the roundup, here’s a quick look at some recent research on marketers’ use of AI: More than half (51.3%) of global marketing leaders say cost is a significant barrier when adopting AI, according to a new study by Algomarketing, a workforce solutions and marketing operations consultancy.

Global Marketing 130

Global Marketing Customer Journey New Technology Customer 130

Martech

APRIL 8, 2022

US Companies spend the most on marketing – $1.4 trillion, or 40% of global marketing spend in 2021. They spend a relatively large amount on marketing – 7.7% of revenue versus the global average of 5.6%. Marketing spend growth will see a boost from Chinese companies.

Transform 120

Transform Global Marketing Retail Marketers 120

Set Up

MARCH 11, 2025

Women in marketing are proving that success comes from staying true to their values while adapting to an ever-changing industry. Anna Webb , Vice President of Global Marketing + Concept Design at Interface, attributes her approach to creativity and authenticity to her upbringing. Creativity runs through my veins.

Marketers 59

Marketers Marketing Global Marketing Promotion 59

Set Up

AUGUST 26, 2024

Catch up on Ketchup Ads Heinz launched its first-ever global marketing campaign with Wieden + Kennedy. “ The host will always accept the bottle of wine you bring.” Does providing spec work make you more competitive? It’s a lot of time + money. Should it be the expectation?

Finance 52

Finance Energy Global Marketing Advertisers 52

Adobe Experience Cloud Blog

APRIL 25, 2018

Andy Caron, Director of Inbound Marketing and Automation, Telnyx. Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Christina Zuniga, Marketing Technology Manager, InTouch Health. Darrell Alfonso, Senior Manager, Global Marketing, Hitwise. Dayna Wellman, Marketing Operations Consultant, Etumos.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Martech

SEPTEMBER 14, 2021

By adding Mailchimp to its existing roster of solutions, Intuit moves towards being a one-stop shop for SMB tech needs serving an enormous global market. $12 Its avowed mission was to provide enterprise-level technology at prices SMBs can afford. The post Intuit confirms acquisition of Mailchimp appeared first on MarTech.

Finance 136

Finance Price Global Marketing Customer 136

Hubspot Marketing

DECEMBER 12, 2024

Here are some resources to help: Social Media Marketing: The Ultimate Guide Social Media SEO: 10 Social Media Strategies to Boost SEO The HubSpot Blog's 2024 Social Media Marketing Report: Data from 1400+ Global Marketers Digital Content Gets Bigger and Better Digital content is both the lifeblood and pulse of modern communication and marketing, continuously (..)

Tentpole 114

Tentpole Gen Z Thought Leadership User-Generated 114

Adobe Experience Cloud Blog

MAY 15, 2018

Conversely, one global enterprise has a top-down global strategy that can be tone deaf when it comes to regional adoption. Leaders select global marketing and branding elements with little regards for how images or ideas might translate across cultures and borders. Case in Point.

Thought Leadership 134

Thought Leadership Global Marketing Content Marketing Communications 134

Adobe Experience Cloud Blog

DECEMBER 21, 2018

In our annual predictions piece, our global marketing team uncovers the best nuggets of wisdom they had to offer about what to expect with AI , digital marketing, and more. Don’t forget to reflect on your past years’ successes and failures. Reflection is an important part of any planning period.

Thought Leadership 134

Thought Leadership Global Marketing Marketers Marketing 134

Hubspot Marketing

MAY 14, 2019

Field marketing is creating sales enablement content like case studies, product overviews, competitor comparisons, and more to help sales close their prospects into customers during the last stage of the buyer’s journey. Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. The post The Geeks Won Part Two: New Perspectives on Data Science appeared first on Marketing Insider Group.

Transform 145

Transform Analytics Thought Leadership Global Marketing 145

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 140

Analytics Marketers Marketing Global Marketing 140

Businesses Grow

NOVEMBER 6, 2023

Denis Sison has more than 30 years of experience as a global marketing executive for iconic companies such as P&G, Coca-Cola, Sprite, Blackberry, The Hershey Company, and, most recently, Johnson & Johnson. I had a great opportunity to gain insight into this issue from Denis Sison.

Global Marketing 124

Global Marketing Marketers Marketing Communications 124

Adobe Experience Cloud Blog

JULY 13, 2018

Danielle Balestra, Director of Marketing Operations, Memorial Sloan Kettering Cancer Center. Jenn DiMaria, Marketing Automation Consultant, RevEngine Marketing, a Digital Pi company. Jim D’Arcangelo, SVP – Growth Marketing, UpCity. Joe Isaac, Global Marketing Manager, GE Healthcare.

CMO 116

CMO Thought Leadership Global Marketing Communications 116

Search Engine Journal

FEBRUARY 3, 2022

Thinking of expanding your reach to a global market? Read on and learn how to successfully set up and execute your international SEO strategy. The post Getting Started In International SEO: A Quick Reference Guide appeared first on Search Engine Journal.

SEO 105

SEO Global Marketing Marketers Marketing 105

Adobe Experience Cloud Blog

OCTOBER 21, 2020

As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation. LiteracyPlanet is an online gamified learning resource designed to help school-aged children of all ages and levels.

Thought Leadership 174

Thought Leadership Advertisers Advertising CRM 174

Hubspot Marketing

MAY 26, 2017

If you're expanding internationally, it can be a big challenge not only to figure out the best ways to market to an international audience but also to organize and optimize your site for different countries. Download our free ebook, The Global Marketing Playbook. What Can You Do? 7) Training Your Team. Why It's a Challenge.

Inbound Marketing 145

Inbound Marketing eBook COS Marketers 145

Adobe Experience Cloud Blog

JANUARY 22, 2020

The overall way that people want to consume content has changed significantly,” says Jeff Wedren , associate vice president of global marketing at PowerObjects. The answers to these questions will help you build a media strategy that fits easily into your audience’s lifestyle. People are busy.

Thought Leadership 161

Thought Leadership Energy Education Global Marketing 161

Neil Patel

DECEMBER 3, 2019

For example, roughly 5 years ago I came up with the concept that I needed to go after global markets and compared to any of my competitors in the digital marketing realm, I’ve crushed all of them when it comes to global marketing. Me on the other hand, I have 7 offices and teams in 18 different countries.

Marketers 143

Marketers Marketing Global Marketing SEO 143

Adobe Experience Cloud Blog

OCTOBER 23, 2019

However, we managed to narrow down the list to the top 50 by picking the boldest and most fearless marketers that overcame the toughest business challenges. Abhishek Chandra , Marketing Ops Manager, WundermanMSC. Adele Miller , Global Marketing Automation Manager, IFS. Clare Carr , VP, Marketing for Parse.ly.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Kuno Creative

SEPTEMBER 23, 2022

The technology market is constantly evolving, and innovations in the space are swiftly making older practices obsolete. are the two new frameworks that have captured the global market share in just two years. If we talk about web application development, React Remix and Next.JS This is a challenge for businesses.

Global Marketing 105

Global Marketing Marketers Marketing 105

Martech

DECEMBER 10, 2021

Our CX Trends Report found that 49% of global marketers have created more content for customer engagement in 2021 compared to previous years to fulfill new customer behaviors. 54% of global marketers found that increasing personalization efforts led to more engagement with consumers.

Customer 106

Customer Transform Global Marketing Customer Journey 106