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Google and Meta are losing their edge as TikTok, Amazon, Instacart ads grow

Search Engine Land

TikTok’s hold on the digital ad market more than doubled in 2022, while Amazon gained market share due to its ad business being able to target users by their purchases and browsing history. Vincent Létang, executive vice president of global market research at Magna, a media- investment firm that is part of Interpublic Group of Cos.‘

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8 top influencer analytics tools to boost your campaign ROI in 2024

Sprout Social

Key features: Audience quality filters Demographic search Fraud detection Brand affinity Key campaign KPIs Competitor analysis Global market research Trends and ranking analytics 4. Emplifi Emplifi is an influencer marketing solution that helps users boost reach, engagement and conversions.

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Top Innovative Online Business Ideas for 2024

Vertical Response

Key Takeaways The online business landscape is ripe with opportunities due to its global reach, cost-effectiveness, and sustainability, with innovative business ideas aligning with personal strengths leading to financial and personal success. The first stepping stone is market research.

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Learn how to make an infographic to delight and retain your audience

Rock Content

Other interesting sources are: Statista ; Kaggle ; Pew Research ; Google Trends Data Score ; US Census Data for Social, Economic, and Health Research. Ipsos is a global marketing research agency that counts on an enormous volume of data related to the behavior of the internet user.

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

Ranked second are personal care/health and fitness subscriptions (36%), followed by pet subscriptions (32%), which have seen the largest jump in growth in recent months, up from 5 th place in 2020. Sales growth across most retail categories is now flatlining, with some such as health and beauty declining by 29.2% year-on-year.