The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers
Hubspot Marketing
JULY 30, 2023
Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months.
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