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Field marketing is creating sales enablement content like case studies, product overviews, competitor comparisons, and more to help sales close their prospects into customers during the last stage of the buyer’s journey. GlobalMarketing. Globalmarketing is focusing on the needs of potential buyers in other countries.
According to HubSpot , short-form content is the second most effective trend marketers are using, and with YouTube being the second most popular search engine, you need to get into videomarketing. Similarly, video is just proven to be a useful tactic. This will also increase your Google ranking.
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