Hubspot Marketing

MAY 14, 2019

Field marketing is creating sales enablement content like case studies, product overviews, competitor comparisons, and more to help sales close their prospects into customers during the last stage of the buyer’s journey. Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Sprout Social

FEBRUARY 22, 2024

It’s no small task, but the right influencer marketing analytics can help. In this article, we’ve compiled a list of 8 outstanding influencer analytics tools to help you discover niche influencers and optimize your campaign strategy in 2024. What is an influencer analytics tool?

Analytics 127

Analytics Influencer Marketing Health eCommerce 127

Hubspot Marketing

MARCH 19, 2024

Partner with micro-influencers. Nearly 90% of influencer marketers say influencer marketing was effective for their company in 2023. The standout change in influencer marketing these past few years is that marketers find the most success with micro-influencers with 10,000 - 100,000 followers.

Thought Leadership 106

Thought Leadership B2C Marketers Marketing 106

Adobe Experience Cloud Blog

APRIL 23, 2015

The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts. Marketing departments drive: . Most already have a sharp sales orientation and a focus on maximizing revenue. Asia Pacific. Customer retention.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Adobe Experience Cloud Blog

JANUARY 18, 2017

Creating effective backlinks now requires engaging content, influencer marketing , and at least little bit of PR savvy. Accordingly, a modern keyword strategy needs user intent research, content marketing experience, and a working knowledge of Google’s ranking priorities.

SEO 123

SEO Thought Leadership User-Generated PR 123

Martech

SEPTEMBER 30, 2022

The goal of a disruptive marketing campaign is to redefine the rules and conventions of the industry. Let’s say all other players in your industry are using social media for their influencer marketing to attract and engage customers. You can break the mold by using a different marketing technique that no one else is using.

Gen Z 127

Gen Z Marketers Marketing User-Generated 127

SMA Marketing

APRIL 13, 2023

Internet marketing is an effective way to reach customers and promote your products and services on a local or global scale. Accessing the global market has become increasingly important, especially as the digital age progresses more rapidly each day. Studies show that 67% of the buying cycle happens online.

Affiliate Marketing 94

Affiliate Marketing Marketers Marketing Millennials 94

Digital Marketer

DECEMBER 19, 2022

The fact that the global market size of ecommerce continues to grow reflects these changes. Omnichannel marketing. Global reach. Social & influencer marketing. Marketing on the go. Marketing automation. Availability of data. Less physical restrictions. 24/7 sales & support availability.

Transform 82

Transform eCommerce Retail Entertainment 82

Traackr

AUGUST 18, 2015

Balancing global consistency of local campaigns… …with multi-language translation/relevancy (i.e. Technology integration across the global organization. Global Influencer Marketing Technology. does the US campaign translate to Japanese audiences?).

Influencer Marketing 45

Influencer Marketing B2C Global Marketing Communications 45

Pam Didner

JUNE 20, 2022

Therefore, it makes sense to build a COE within Corporate, not at the geo level, so that information may be widely and efficiently communicated and distributed globally. How the Digital Center of Excellence can effectively guide and influence marketing teams.

Transform 96

Transform Marketers Marketing New Technology 96

Traackr

AUGUST 18, 2015

Balancing global consistency of local campaigns… …with multi-language translation/relevancy (i.e. Technology integration across the global organization. Global Influencer Marketing Technology. does the US campaign translate to Japanese audiences?).

Influencer Marketing 40

Influencer Marketing B2C Global Marketing Communications 40

Contently B2C

JULY 18, 2016

As Lenze Boonstra, head of the global marketing team for Philips Personal Care put it , “Given the fact that we are the first ones to launch a mobile-enabled campaign like this, I think we have delivered something promising.”

Market Trends 52

Market Trends Content Marketing Marketers Marketing 52

Vertical Response

MARCH 22, 2024

This involves implementing strategies to drive traffic to your website through various channels like: influencer marketing social media SEO email marketing Remember, online businesses can operate 24/7. Digital Marketing Mastery In this digital era, marketing has gone beyond traditional billboards and TV ads.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Hootsuite

OCTOBER 25, 2021

Try influencer marketing. Influencer marketing is here to stay. The global market value for influencer content is currently $13.8 Some say influencer marketing comes across as insincere and in some cases, it can. Did you meet your goal? Why/why not? What could you improve next time?

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Duct Tape Marketing

APRIL 2, 2025

The Future of Marketing Is More Human Than Ever written by Jarret Redding read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Carlos Gil In this episode of the Duct Tape Marketing Podcast, I interviewed Carlos Gil, global marketing leader, bestselling author of The End of Marketing , and Brand Evangelist at GetResponse.

Marketers 75

Marketers Marketing Branding Communications 75

Exposure Ninja

MARCH 28, 2025

How AI Is Impacting Search Engine Market Share Search engine market share comes down to one thing: where users choose to search. Ofcom’s Online Nation 2024 report highlights how AI-powered search can influence market share. As of February 2025, Yahoo holds 1.29% of the global market share.

SEO 40

SEO User-Generated Marketers Marketing 40

Buffer Marketing

OCTOBER 9, 2023

BeReal’s Global Campaign BeReal kicks off a global marketing campaign to find 'The Realest Person on Earth' with a 3-week paid vacation prize. Gen Z’s Influence Ambitions Consistent desire among Gen Z to become influencers (57% in 2023 vs. 59% in 2019).

Gen Z 120

Gen Z User-Generated Transform Education 120