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Identifying keyperformanceindicators. Marketing, especially digital marketing, revolves around data. The globalmarketing data market is projected to grow to $52.3 Data analysis. Demographics reporting. Digital media testing. Google Analytics. Microsoft Excel and PowerPoint. SQL and NoSQL.
Marketing efforts are not designed to meet key business objectives. In my opinion, the biggest mistake marketers today make is not tracking keyperformanceindicators back to corporate business objectives. Not being on the channel your buyer is on.
Monitor the right KPIs Establish a system for tracking and analyzing the results of your marketing efforts. If you're running an email marketing campaign, for instance, you might track open rates, click-through rates, and subscribers. These are known as keyperformanceindicators (KPIs).
From your content marketing objectives, you clearly lay out your strategies, target personas, priority countries, languages to support, keymarketing tactics, and KPIs (KeyPerformanceIndicators). Whoever reviews your plan can instantly understand your focus and without confusion.
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