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20 Technical Skills Every Marketer Needs

Hubspot Marketing

Identifying key performance indicators. Marketing, especially digital marketing, revolves around data. The global marketing data market is projected to grow to $52.3 Data analysis. Demographics reporting. Digital media testing. Google Analytics. Microsoft Excel and PowerPoint. SQL and NoSQL.

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4 Reasons Why Marketing Automation Fails

Adobe Experience Cloud Blog

Marketing efforts are not designed to meet key business objectives. In my opinion, the biggest mistake marketers today make is not tracking key performance indicators back to corporate business objectives. Not being on the channel your buyer is on.

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Marketing 101: The Ultimate Guide for Beginners

Hubspot Marketing

Monitor the right KPIs Establish a system for tracking and analyzing the results of your marketing efforts. If you're running an email marketing campaign, for instance, you might track open rates, click-through rates, and subscribers. These are known as key performance indicators (KPIs).

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How to Create Scalable Global Content Marketing Strategy: A Guide for B2B Marketers (+ Templates)

Pam Didner

From your content marketing objectives, you clearly lay out your strategies, target personas, priority countries, languages to support, key marketing tactics, and KPIs (Key Performance Indicators). Whoever reviews your plan can instantly understand your focus and without confusion.