Global Marketing Key Performance Indicator Thought Leadership 
Adobe Experience Cloud Blog
APRIL 14, 2016
Marketing efforts are not designed to meet key business objectives. In my opinion, the biggest mistake marketers today make is not tracking key performance indicators back to corporate business objectives. Share your thoughts in the comments below. Not being on the channel your buyer is on.
Pam Didner
MARCH 17, 2021
Gather their feedback, recognize their needs, comprehend their expectations of your content marketing efforts. For example, management wants to have more thought-leadership content, but the product team would ask you to spend all your budget on product content.
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