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Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the globalmarketing landscape. In the U.S.,
consumers are concerned about their data being used for criminal activity , More than a third of consumers are cognizant of their state’s data privacy laws. Everything is in flux and we could have a new law pass as were sitting here, said Nevin and added, The one we’re dealing with now is the EU AI Act.
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