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Not to mention increased marketing expenses in a bid to introduce your brand to the local market! Why should you expand into newmarkets? Unlike in the past when big corporate brands ruled the global business realm, small businesses are currently steering the business forward across the world.
This strategy may also be called global branding or international branding. Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception. Branding is already a challenge in local markets. Increase brand value.
The fact that the globalmarket size of ecommerce continues to grow reflects these changes. At the same time, advancements in logistics, distribution, and business technology continue to develop to support new ecommerce demands. NewMarketing Channels. Moving Retail Online.
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