SocialPilot

FEBRUARY 10, 2025

But heres the thing- most businesses, especially the small and medium ones, find it challenging to manage their reputation actively across all major review sites. Resorting to agencies for reputation management. This is why most agencies dont prefer building review management software from scratch. The solution?

Management 59

Management Branding Manufacturing Millennials 59

Martech

FEBRUARY 27, 2024

The post Only 6% of global marketers apply customer insights to product and brand appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing.

Global Marketing 120

Global Marketing Product Customer Branding 120

Content Marketing Institute

APRIL 5, 2018

She works as a strategic advisor and research analyst on digital marketing for many of the world’s leading brands. In her Content Marketing World talk, Global Content Marketing Strategy – Creating Content for Diverse Global Markets , she emphasized the need to approach global content from two directions at once: top-down and bottom-up.

Global Marketing 111

Global Marketing Marketing Marketers Communications 111

Hubspot Marketing

JULY 30, 2023

43% of companies offering customer service through DMs have a customer service rep responding to messages, while 41% leave it up to the marketer in charge of managing that platform. While influencer marketing is powerful, it also has a few key challenges. But whose job is it to respond?

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Hootsuite

AUGUST 25, 2021

“Social media managers, community managers, online marketing managers—these people understand where the customer relationship lives,” he told Tech in Asia. In July 2021, the Wall Street Journal published a piece on the maturation of the social media management profession that made waves in marketing circles.

Management 139

Management Social Media Marketing Education Communications 139

SmartBrief - Marketing

AUGUST 13, 2024

Key topics covered: Leadership strategies and innovation in marketing Global marketing initiatives, insights and policies Big ideas and trends that speak directly to CMOs Subscribe to ANA SmartBrief for Marketing Leadership here. IAB SmartBrief For digital marketers, advertisers and media professionals.

Market Trends 104

Market Trends Advertising Advertisers Digital Marketing 104

Martech

JULY 12, 2024

Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape. In the U.S.,

Transform 101

Transform User-Generated Law Marketing Mix 101

Martech

JULY 25, 2023

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. For various reasons, marketing is an ideal use case for these tools.

Management 98

Management Transform Whitepaper Marketing 98

Rock Content

APRIL 5, 2023

To be successful, however, you need to be able to manage all of those moving parts. Content cloud management is a way to ensure that you are doing all you can to produce the best possible content and maintain control throughout the process. What is Content Cloud Management? What Are the Benefits of This Solution?

Management 94

Management Global Marketing Content Marketing Marketing Strategy 94

Martech

FEBRUARY 12, 2025

While companies once managed their reputations through carefully crafted press releases and strategic media placements, our modern ecosystem demands real-time responsiveness and authentic human connection. Tech insights Modern reputation management requires active monitoring, sure, but it also demands action. Thats the issue.

PR 69

PR Health Price Food 69

Hubspot Marketing

JUNE 27, 2024

Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Starbucks' new CEO, Brady Brewer, recently announced a shift from a global marketing approach to a regional, decentralized model. Regional Marketing Model Challenges 1.

Global Marketing 111

Global Marketing CMO Marketing Marketers 111

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

The Internet makes it possible for any company to market to a global audience, but it’s not easy to do global marketing successfully. Getting the right marketing content to potential customers worldwide is beyond simply translating it from one language to another. Creating engaging content isn’t an art form.

Global Marketing 133

Global Marketing Thought Leadership Marketing Automation Platform Management 133

Adobe Experience Cloud Blog

OCTOBER 21, 2020

As marketers, we will talk about the enormous role of digital and how it impacted our jobs and our businesses. As Global Marketing Manager at LiteracyPlanet, my small but agile team faced this situation. According to UNESCO , 80% of children globally (1.37 billion students!)

Thought Leadership 174

Thought Leadership CRM Advertising Advertisers 174

Hubspot Marketing

DECEMBER 12, 2024

Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont. Benefits of Digital Content Cost-effective One of the biggest benefits of digital content is its cost-effectiveness. With digital content, you can.

Tentpole 111

Tentpole Gen Z Thought Leadership User-Generated 111

Adobe Experience Cloud Blog

APRIL 25, 2018

Carey Straetz, Senior Digital Marketing Manager, Daniels Health. Christina Zuniga, Marketing Technology Manager, InTouch Health. Darrell Alfonso, Senior Manager, Global Marketing, Hitwise. Dayna Wellman, Marketing Operations Consultant, Etumos. Henry Stoever, Chief Marketing Officer, NACD.

CMO 134

CMO Inbound Marketing Health Thought Leadership 134

Adobe Experience Cloud Blog

MAY 3, 2019

How can businesses expand to global markets? Thinking about taking your business global can be intimidating. So you’ve done your research, market opportunity assessment, and competitive analysis. It’s used to achieve success on the global marketing front. What it takes to succeed globally.

Logistics 133

Logistics Law Transform Global Marketing 133

Adobe Experience Cloud Blog

JULY 13, 2018

After poring over countless inspirational nominations and long deliberations, it is our pleasure to announce the second half of the inaugural class of the Fearless 50: Anna Fuerstenau, Marketing Specialist, Reliance Worldwide. Bill Brown, Director, Marketing Operations, Phillips 66. Joe Isaac, Global Marketing Manager, GE Healthcare.

CMO 116

CMO Thought Leadership Global Marketing Communications 116

Lynton Web

AUGUST 29, 2024

As more and more businesses expand globally , effective cross-cultural communication has become crucial for success. HubSpot's suite of multi-language tools offers a comprehensive solution for creating, managing, and optimizing content for diverse international markets.

User-Generated 52

User-Generated Communications Management Global Marketing 52

Hubspot Marketing

MAY 26, 2017

But remember, inbound marketing is a long game. 4) Managing Your Website. Managing a website was the fourth biggest challenge for marketers in 2017. Issues with website management include a variety of different factors, from writing and optimizing the content to designing beautiful webpages. Why It's a Challenge.

Inbound Marketing 145

Inbound Marketing eBook COS Marketing 145

Hubspot Marketing

DECEMBER 18, 2024

Here is an interesting take that Jocelyn Chan , the global marketing communications manager at TrusTrace , shared in the Contentoo-HubSpot study. She said: "I think repurposing and repackaging content is the best way to scale out your content marketing efforts. Focus on search intent over keyword volume.

Marketing Strategy 105

Marketing Strategy Thought Leadership Marketing Marketers 105

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. The post The Geeks Won Part Two: New Perspectives on Data Science appeared first on Marketing Insider Group.

Transform 145

Transform Analytics Thought Leadership Global Marketing 145

Adobe Experience Cloud Blog

OCTOBER 23, 2019

However, we managed to narrow down the list to the top 50 by picking the boldest and most fearless marketers that overcame the toughest business challenges. Abhishek Chandra , Marketing Ops Manager, WundermanMSC. Adele Miller , Global Marketing Automation Manager, IFS. Ajay Sarpal , Consultant.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Doug Garnett

FEBRUARY 21, 2025

It should be clear, then, that distinctiveness only matters if it is stable over time it must be managed stably over time. Thus, from the companys viewpoint market distinctiveness grows over time to become stable. Once stable, the company must manage this distinctivenss for the tremendous asset it is an asset stable through time.

Energy 59

Energy Transform Product Shoppers 59

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 140

Analytics Marketing Marketers Global Marketing 140

Adobe Experience Cloud Blog

MAY 15, 2018

Conversely, one global enterprise has a top-down global strategy that can be tone deaf when it comes to regional adoption. Leaders select global marketing and branding elements with little regards for how images or ideas might translate across cultures and borders. Case in Point. It went one way. Give and take?

Thought Leadership 134

Thought Leadership Global Marketing Content Marketing Communications 134

Adobe Experience Cloud Blog

JANUARY 2, 2014

In fact, football teams are a lot like marketing automation teams – you need talented players, of course, but you also need dedicated roles, internal coordination, and sound strategy. Cloning programs and templates allow small teams to accomplish marketing automation on par with much larger companies. 1 full-time employee).

CRM 134

CRM Thought Leadership Inbound Marketing User-Generated 134

Rock Content

DECEMBER 21, 2020

In the case of global companies, they need to show their value and adapt to each region where they want to act, while keeping their identity and their values. But nothing that good international branding management can’t solve. What are the main obstacles to building a global brand? How to start a global branding strategy?

Brand Management 78

Brand Management Branding Management Logistics 78

Adobe Experience Cloud Blog

JULY 27, 2011

Managing Partners, Eisenberg Holdings. EVP, Global Marketing, Usee. Book: Marketing by the Numbers. Managing Partner, Agile Insights. Director of Technology Initiatives, Kellogg School of Management. Book: Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know. Adam Greco.

Analytics 115

Analytics Whitepaper eBook Global Marketing 115

Adobe Experience Cloud Blog

APRIL 23, 2015

Compared to the rest of the world, marketers in this region are more likely to be involved in product management, customer retention, cross-selling and upselling. The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Hubspot Marketing

JULY 25, 2022

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. 83% of director+ level marketers personally use content marketing in their roles, making it the top leveraged channel.

Inbound Marketing 130

Inbound Marketing Influencer Marketing Social Media Marketing B2C 130

Adobe Experience Cloud Blog

MARCH 13, 2019

As such, the International Data Corporation, a global market intelligence firm, predicts that businesses and consumers will be generating 163 zettabytes of data per year by 2025. For some marketers, this future can’t get here fast enough. When it comes to managing consumer data, transparency is critical.

Thought Leadership 134

Thought Leadership CMO Advertising Advertisers 134

Adobe Experience Cloud Blog

MAY 23, 2013

This can be especially tricky if you are managing a global marketing budget with different currencies. Consider looking at tools or approaches that will help your marketing team have their own system of record to accurately plan and forecast (for example our new product Marketo Financial Management ).

Thought Leadership 134

Thought Leadership Finance Marketing Marketers 134

Hubspot Marketing

DECEMBER 26, 2022

These skills are earned from experiences or education (think, data analysis, project management, and computer programming). LinkedIn data from the past year shows a 20% increase in managers who don't have a traditional four-year degree. Here are several types you may come across in the marketing world. Image and file management.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketing 145

Lynton Web

AUGUST 29, 2024

As more and more businesses expand globally , effective cross-cultural communication has become crucial for success. HubSpot's suite of multi-language tools offers a comprehensive solution for creating, managing, and optimizing content for diverse international markets.

User-Generated 52

User-Generated Communications Management Global Marketing 52

Use Insider

NOVEMBER 18, 2024

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide. That same report also shows that marketers are managing, on average, 10 different channels to engage customers.

Retail 59

Retail Customer Health Customer Journey 59

Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. Business process ownership of applications applies to all functions, not just marketing.

Transform 110

Transform CMO Global Marketing Direct Mail 110

Marketing Insider Group

JUNE 8, 2020

I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”.

Thought Leadership 126

Thought Leadership Content Marketing Transform CMO 126