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Why public relations is thriving in today’s global marketing mix

Martech

PR is crucial for shaping public perception and managing reputation, which is more challenging in today’s hyper-connected world. However, they often assign junior staff to manage accounts for small and mid-sized clients, including startups. A good PR agency will also make sure to manage your expectations appropriately.

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13 Businesses With Brilliant Global Marketing Strategies

Hubspot Marketing

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing?

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6 Key Steps to Global (Marketing) Domination

Adobe Experience Cloud Blog

This reality may make the idea of extending into global markets seem daunting for marketers, but it’s worth the effort. Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. What is it?

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Breaking data silos: Digital marketer’s checklist for strategic data collaboration by Lotame

Martech

Clean room management: Evaluate the ROI of clean rooms and consider alternatives if costs outweigh benefits. Uncover more insights in Lotame’s 2024 research report, “The State of Data Collaboration: A Global Perspective.” Advocate for greater transparency and standardization in real-time bidding to optimize open web investments.

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How to Create a Multilingual Content Strategy That Attracts and Converts More Customers

Hubspot Marketing

If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot. Taking content that was designed for one market, then plopping it in front of another market rarely yields the stellar results you desire.

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9 Major Insights From The 2023 Global Marketing Playbook

Rock Content

However, when we are talking about global marketing, it can get even more difficult. Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global. Help the rest of the business globalize.

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Global social media marketing: 8 strategies for selling worldwide

Sprout Social

Understand your global market After defining your goals, you need to grasp the uniqueness of your global market. A fundamental part of international marketing is understanding how to market your brand to people from different cultures and regions.