Hubspot Marketing

DECEMBER 18, 2024

Here is an interesting take that Jocelyn Chan , the global marketing communications manager at TrusTrace , shared in the Contentoo-HubSpot study. She said: "I think repurposing and repackaging content is the best way to scale out your content marketing efforts. Focus on search intent over keyword volume.

Marketing Strategy 83

Marketing Strategy Thought Leadership Marketing Marketers 83

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

Transform 105

Transform PR Marketing Marketers 105

Hubspot Marketing

DECEMBER 22, 2023

SEOs, marketers, and PR professionals can also identify valuable link-building opportunities using DA's link quality assessment. According to Chima Mmeje, a senior content marketing manager at Moz, DA uses a complex neural network instead of the simpler linear model still used by industry peers. It's a smart way to stay ahead.

Branding 120

Branding Transform User-Generated SEO 120

Pam Didner

APRIL 16, 2021

I think it’s important to have in-person communications with your colleagues, customers, vendors, or even your managers. Meanwhile, Event marketing is likely to take on a hybrid model with in-person and online components moving forward which will impact attendee pricing models and content distribution.

Marketing 96

Marketing Marketers Communications Manufacturing 96

Content Marketing Institute

DECEMBER 28, 2017

Perhaps those making conjecturers about software development using materials from MACRO economics of national and global markets would be better served with some background on the economics of software development. Managing the Development of Software-Intensive Systems. Managing the Development of Software-Intensive Systems.

Manufacturing 43

Manufacturing Price Global Marketing Management 43

Vertical Response

MARCH 22, 2024

E-commerce platforms are the backbone of online businesses, providing features such as: Product catalogs Payment processing Inventory management Order fulfillment Customer support Companies benefit from these platforms through expanded market reach and reduced costs, while consumers benefit from wider selections and convenience.

Affiliate Marketing 73

Affiliate Marketing Transform Shipping Education 73

Pam Didner

OCTOBER 22, 2022

Is it possible to create a global persona? Depending on your industry (be it manufacturing, healthcare, skincare, banking, or anything in between) and products (homogenous or highly localized across regions), it may require the development of several personas to satisfy different geographies’ needs based on audience segmentation.

Gen Z 50

Gen Z Copywriting Manufacturing Communications 50

Econsultancy

DECEMBER 13, 2021

Overall, agencies have said that working hours have been less respected as a result, with many clients asking for last-minute changes due to the uncertain nature of the global market. ” Marketing budgets now equate to just 6.4% of revenue. of overall company revenue, down from 11% in 2020. share of revenue.

Advertising 52

Advertising Advertisers Retail Shoppers 52