Hubspot Marketing

JULY 30, 2023

While some, like Instagram, are further along in this transformation, the rest are working hard to implement new features and tools that enable social shopping. Currently, 47% of social media marketers say their brand sells directly within social media apps. While influencer marketing is powerful, it also has a few key challenges.

Social Media Marketing 145

Social Media Marketing Gen Z Global Marketing Millennials 145

Marketing Insider Group

JANUARY 4, 2021

We have certainly all had our fair share of virtual events during the current global COVID19 pandemic. Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. We have come a very long way! Today, webinars are more important than ever.

Transform 142

Transform Communications Education Global Marketing 142

Adobe Experience Cloud Blog

OCTOBER 23, 2019

A number of bright marketers are willing to get out of their comfort zone and take charge of their career development. At Adobe, we understand that it takes a lot of courage and passion to challenge the status quo and transform how you engage your audience. Abhishek Chandra , Marketing Ops Manager, WundermanMSC.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Hootsuite

JANUARY 18, 2023

Social media management is a largely untapped and growing $28 billion global market opportunity, and Hootsuite is critical in helping customers tell their stories and connect with others, all while providing meaningful insights to the very people it connects. I thrive in change.

Transform 121

Transform Global Marketing Social Media Marketing Management 121

Martech

DECEMBER 13, 2022

Number one, an ineffective martech stack is incomplete,” said Darrell Alfonso, global marketing operations for Amazon Web Services at The MarTech Conference. Dig deeper: What is digital transformation? A work management platform will help teams collaborate and carry out marketing-related projects.

Transform 117

Transform Customer Journey CRM Fashion 117

Marketing Insider Group

JUNE 8, 2020

I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”.

Thought Leadership 126

Thought Leadership Content Marketing Transform CMO 126

Adobe Experience Cloud Blog

MAY 3, 2019

Unlike in the past when big corporate brands ruled the global business realm, small businesses are currently steering the business forward across the world. The digital revolution has transformed the way business is done. How can businesses expand to global markets? What it takes to succeed globally.

Logistics 133

Logistics Law Transform Global Marketing 133

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past.

Transform 138

Transform CMO Marketing Marketers 138

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. The post The Geeks Won Part Two: New Perspectives on Data Science appeared first on Marketing Insider Group.

Transform 145

Transform Analytics Thought Leadership Global Marketing 145

Use Insider

NOVEMBER 18, 2024

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide. That same report also shows that marketers are managing, on average, 10 different channels to engage customers.

Retail 59

Retail Customer Health Customer Journey 59

Litmus

OCTOBER 5, 2021

Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. Marketing’s new mandate is to be the driving force to which an organization turns to achieve its objectives. The evolution of the CMO. 5 essential CMO pivots.

CMO 108

CMO Transform B2C Marketing 108

Martech

FEBRUARY 25, 2022

Agile marketing is more than just a process, so aligning leaders on the mindset shift that needs to happen will be critical to your success. You’ll want to understand the scope of your agile marketing transformation and everyone impacted by it. Culture change must be the primary driver for prolonged and lasting success.

Transform 115

Transform Marketing Marketers Global Marketing 115

Martech

MAY 31, 2024

If his prediction holds true, are marketing agencies headed for an extinction event in which some survive but many are wiped out, like the dinosaurs at the end of the Cretaceous period? In contrast, 38% say paid ads are the least profitable, with social media and reputation management also being less profitable.

Transform 130

Transform Thought Leadership User-Generated SEO 130

Doug Garnett

FEBRUARY 21, 2025

When behaviors are reliably cyclical frequency methods like Fourier transformations can remove explicit consideration of time. It should be clear, then, that distinctiveness only matters if it is stable over time it must be managed stably over time. Time can be removed, also, in other ways. That was a serious omission.

Energy 59

Energy Transform Product Shoppers 59

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 140

Analytics Marketing Marketers Global Marketing 140

Hubspot Marketing

DECEMBER 26, 2022

These skills are earned from experiences or education (think, data analysis, project management, and computer programming). LinkedIn data from the past year shows a 20% increase in managers who don't have a traditional four-year degree. Here are several types you may come across in the marketing world. Image and file management.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketing 145

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Marketing is becoming increasingly complex as buyers across countries and regions consume information across different, seemingly disconnected channels. Jennifer Stearns, an executive in Accenture Digital’s practice group, will share how brands are addressing and transforming their marketing across the global landscape.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Global Marketing 134

Marketing Insider Group

JUNE 15, 2020

For example, we may think of the Customer Journey and CX from an internal perspective, for example workflow and process management, but what about the technology? And of course, in workflow management, spreadsheets and other tools comprising their organization’s own unique MarTech stack. A: That is a great question!

Transform 135

Transform Law Marketing Marketers 135

Marketing Insider Group

JULY 27, 2020

Many years ago, there was something called “timeshare” which offered similar benefits: no on-premises systems or software, and, with managed services, there was no need for technical staff. The post Executive Insights: A Conversation with the “Father of Business Intelligence” Howard Dresner appeared first on Marketing Insider Group.

Transform 122

Transform Analytics Global Marketing Place 122

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91 billion in 2028.

Customer 117

Customer B2C Transform Retail 117

Sprout Social

NOVEMBER 30, 2020

However, tapping into a foreign market isn’t as easy as flipping a switch. 3 must-dos before a global marketing push. So much of international marketing involves doing your homework. Below are three top priorities for any brand seriously interested in entering international markets. No surprises here.

Shipping 140

Shipping Marketing Marketers Transform 140

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

Transform 105

Transform PR Marketing Marketers 105

Rock Content

DECEMBER 21, 2020

In the case of global companies, they need to show their value and adapt to each region where they want to act, while keeping their identity and their values. But nothing that good international branding management can’t solve. What are the main obstacles to building a global brand? How to start a global branding strategy?

Brand Management 78

Brand Management Branding Management Logistics 78

Vertical Response

MARCH 22, 2024

Remember, marketing your brand is not a one-time event but a continuous process that requires consistent effort and adaptation. Transformative Online Business Models to Consider As we delve deeper into the world of online businesses, let’s explore some transformative business models.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Hubspot Marketing

DECEMBER 22, 2023

Data Analysis and Reporting AI tools automate complex data analysis and transform insights into easy-to-understand reports and compelling visualizations. Here's something to think about About 45% of marketers in our survey use generative AI for this exact purpose. Here's an AI trick from Reid Robinson , Zapier's Lead Product Manager.

Branding 130

Branding Transform User-Generated SEO 130

Martech

JANUARY 12, 2023

The platform provides assets that businesses can use to promote themselves on digital channels, and these assets are now more easily accessible because of the digital asset management (DAM) system recently implemented. Dig deeper: What is digital asset management? Booksy also benefited internally from their digital asset upgrade.

Product 109

Product Global Marketing Management Digital Marketing 109

Martech

JULY 14, 2022

A great number of ABM vendors provide everything from all-in-one platforms to enable ABM strategies, to adjacent services like data enrichment, identity resolution, analytics, and interaction management/orchestration to B2B marketers ramping up their programs. The goal is to streamline the “hand-off” of leads from marketing to sales.

Direct Mail 126

Direct Mail Customer Acquisition Marketing Marketers 126

Lusha

NOVEMBER 11, 2024

We’ll cover: Key factors to consider when choosing a platform Pros and cons of each option Expert tips to help you make the right choice Get ready to transform your lead generation and unlock new sales opportunities. This guide will show you the top 13 websites to buy business leads in 2024.

CRM 52

CRM Price User-Generated Management 52

Marketing Insider Group

JUNE 22, 2020

All of this was managed with regular governance and group calls, and the results provided great pipeline for the services sales team to convert to revenue. So, to summarize, I would say it has been an incredible ride of transformation and growth, for me and the company. Truly a “lead generation machine”! Follow Michelle @mcirocco.

Telemarketing 98

Telemarketing Transform Education User-Generated 98

Martech

JULY 12, 2021

. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran. “We are the global market leader, we only focus on the fresh berries side — strawberries, blueberries, raspberries, blackberries.

Shoppers 124

Shoppers Shopper Market Millennials Retail 124

Content Marketing Institute

AUGUST 17, 2018

If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced. The thoughtful strategy, careful coordination, and smart repurposing behind this work earned Bertrand Cerisier, who led the initiative, a Content Marketer of the Year nomination. Does your futuristic workspace include printers?

Transform 72

Transform Marketing Marketers Global Marketing 72

Hubspot Marketing

OCTOBER 24, 2022

Director of Global Marketing, Document Workflows, told me that increasing revenue is a top goal of hers for 2023. She adds, "As a marketing leader, I am embracing this challenge, making efficient growth a top priority in 2023. While any mindset shift is challenging, the benefits far outweigh the change management costs.

Gen Z 105

Gen Z Millennials Transform Direct Mail 105

Set Up

NOVEMBER 21, 2023

Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing. As we are learning more efficient and optimized ways of managing projects, those new best practices will stick!

Manufacturing 59

Manufacturing Transform B2C Entertainment 59

Rock Content

JULY 11, 2016

There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers.

Entertainment 63

Entertainment Transform User-Generated Marketing Plan 63

Bannerflow

JULY 16, 2019

In-house marketing is transforming the industry. It’s also a leader for in-house marketing. Interview with Elin Svahn, Global Marketing Manager and Head of Brand Studio at Klarna. Since Elin Svahn started working at Klarna, she has overseen a rapid shift in how their internal marketing works.

Transform 45

Transform Global Marketing Copywriting PR 45

Welcome Software

JULY 25, 2022

As consumer expectations skyrocket alongside rapid digital transformation, marketing creativity and execution took a big hit in the era of hybrid work. We recently surveyed over 900 global marketers to understand how exactly marketing creativity has suffered, how they overcame this struggle and the impact on teams and customers.

Transform 40

Transform Global Marketing Marketing Marketers 40

Welcome Software

MARCH 15, 2022

Size: Enterprise & Mid-Market? Organizations are looking to leverage technology to fuel innovation and business transformation in the new year – with budgets to match. This begs the question – what does the Advanced section of the market do differently? Asset Management. Respondents : 140+.

Transform 52

Transform CMO Marketing Marketers 52