Adobe Experience Cloud Blog

OCTOBER 23, 2019

A number of bright marketers are willing to get out of their comfort zone and take charge of their career development. At Adobe, we understand that it takes a lot of courage and passion to challenge the status quo and transform how you engage your audience. Abhishek Chandra , Marketing Ops Manager, WundermanMSC.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Marketing Insider Group

JUNE 8, 2020

I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”.

Thought Leadership 126

Thought Leadership Content Marketing Transform CMO 126

Martech

JULY 12, 2024

Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape. In the U.S.,

Transform 119

Transform User-Generated Law Marketing Mix 119

Martech

JULY 25, 2024

For Airbnb, an Airbnb property in Milan transformed by the placement of digital screens and a physical button passers-by could push to activate the screens and win prizes. We asked Leonardo Allasia, Poltrona Frau’s director of global marketing, communications and ecommerce to explain what is now a complex and diversified business.

Transform 124

Transform Fashion eCommerce Manufacturing 124

Adobe Experience Cloud Blog

MAY 3, 2019

Unlike in the past when big corporate brands ruled the global business realm, small businesses are currently steering the business forward across the world. The digital revolution has transformed the way business is done. How can businesses expand to global markets? What it takes to succeed globally.

Logistics 133

Logistics Transform Law Global Marketing 133

Marketing Insider Group

AUGUST 10, 2020

When I recently interviewed Kathleen Schaub about the changes in marketing over her long tenure as both a CMO and the lead of IDC’s CMO Advisory Practice, she commented on what had changed most for marketing professionals. We have come a long way from the “one-size-fits-all” and “spray-and-pray” marketing tactics of the past.

Transform 138

Transform CMO Marketing Marketers 138

Martech

FEBRUARY 25, 2022

Agile marketing is more than just a process, so aligning leaders on the mindset shift that needs to happen will be critical to your success. You’ll want to understand the scope of your agile marketing transformation and everyone impacted by it. Culture change must be the primary driver for prolonged and lasting success.

Transform 122

Transform Marketing Marketers Global Marketing 122

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. The post The Geeks Won Part Two: New Perspectives on Data Science appeared first on Marketing Insider Group.

Transform 145

Transform Analytics Thought Leadership Global Marketing 145

Litmus

OCTOBER 5, 2021

Being a CMO is no longer simply about being great at marketing strategy: The CMO is now a direct influence on business growth and a critical driver of transformation. Marketing’s new mandate is to be the driving force to which an organization turns to achieve its objectives. The evolution of the CMO. 5 essential CMO pivots.

CMO 108

CMO Transform B2C Marketing 108

Martech

MAY 31, 2024

If his prediction holds true, are marketing agencies headed for an extinction event in which some survive but many are wiped out, like the dinosaurs at the end of the Cretaceous period? In contrast, 38% say paid ads are the least profitable, with social media and reputation management also being less profitable.

Transform 134

Transform Thought Leadership User-Generated SEO 134

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 140

Analytics Marketing Marketers Global Marketing 140

Hubspot Marketing

DECEMBER 26, 2022

These skills are earned from experiences or education (think, data analysis, project management, and computer programming). LinkedIn data from the past year shows a 20% increase in managers who don't have a traditional four-year degree. Here are several types you may come across in the marketing world. Image and file management.

Copywriting 145

Copywriting Key Performance Indicator Transform Marketing 145

Hootsuite

JANUARY 18, 2023

Social media management is a largely untapped and growing $28 billion global market opportunity, and Hootsuite is critical in helping customers tell their stories and connect with others, all while providing meaningful insights to the very people it connects. I thrive in change.

Transform 95

Transform Global Marketing Social Media Marketing Management 95

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91 billion in 2028.

Customer 124

Customer B2C Transform Retail 124

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Marketing is becoming increasingly complex as buyers across countries and regions consume information across different, seemingly disconnected channels. Jennifer Stearns, an executive in Accenture Digital’s practice group, will share how brands are addressing and transforming their marketing across the global landscape.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Global Marketing 134

Marketing Insider Group

JUNE 15, 2020

For example, we may think of the Customer Journey and CX from an internal perspective, for example workflow and process management, but what about the technology? And of course, in workflow management, spreadsheets and other tools comprising their organization’s own unique MarTech stack. A: That is a great question!

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Transform Law Marketing Marketers 135

Set Up

MARCH 19, 2024

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

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Transform PR Marketing Marketers 105

Marketing Insider Group

JULY 27, 2020

Many years ago, there was something called “timeshare” which offered similar benefits: no on-premises systems or software, and, with managed services, there was no need for technical staff. The post Executive Insights: A Conversation with the “Father of Business Intelligence” Howard Dresner appeared first on Marketing Insider Group.

Transform 122

Transform Analytics Global Marketing Place 122

Hubspot Marketing

DECEMBER 22, 2023

Data Analysis and Reporting AI tools automate complex data analysis and transform insights into easy-to-understand reports and compelling visualizations. Here's something to think about About 45% of marketers in our survey use generative AI for this exact purpose. Here's an AI trick from Reid Robinson , Zapier's Lead Product Manager.

Branding 129

Branding Transform User-Generated SEO 129

Rock Content

DECEMBER 21, 2020

In the case of global companies, they need to show their value and adapt to each region where they want to act, while keeping their identity and their values. But nothing that good international branding management can’t solve. What are the main obstacles to building a global brand? How to start a global branding strategy?

Brand Management 78

Brand Management Branding Management Logistics 78

Martech

JANUARY 12, 2023

The platform provides assets that businesses can use to promote themselves on digital channels, and these assets are now more easily accessible because of the digital asset management (DAM) system recently implemented. Dig deeper: What is digital asset management? Booksy also benefited internally from their digital asset upgrade.

Product 115

Product Global Marketing Management Digital Marketing 115

Martech

JULY 14, 2022

A great number of ABM vendors provide everything from all-in-one platforms to enable ABM strategies, to adjacent services like data enrichment, identity resolution, analytics, and interaction management/orchestration to B2B marketers ramping up their programs. The goal is to streamline the “hand-off” of leads from marketing to sales.

Direct Mail 131

Direct Mail Customer Acquisition Marketing Marketers 131

Sprout Social

NOVEMBER 30, 2020

However, tapping into a foreign market isn’t as easy as flipping a switch. 3 must-dos before a global marketing push. So much of international marketing involves doing your homework. Below are three top priorities for any brand seriously interested in entering international markets. No surprises here.

Shipping 111

Shipping Marketing Marketers Transform 111

Vertical Response

MARCH 22, 2024

Remember, marketing your brand is not a one-time event but a continuous process that requires consistent effort and adaptation. Transformative Online Business Models to Consider As we delve deeper into the world of online businesses, let’s explore some transformative business models.

Affiliate Marketing 73

Affiliate Marketing Transform Shipping Education 73

Marketing Insider Group

JUNE 22, 2020

All of this was managed with regular governance and group calls, and the results provided great pipeline for the services sales team to convert to revenue. So, to summarize, I would say it has been an incredible ride of transformation and growth, for me and the company. Truly a “lead generation machine”! Follow Michelle @mcirocco.

Telemarketing 99

Telemarketing Transform Education User-Generated 99

Martech

JULY 12, 2021

. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran. “We are the global market leader, we only focus on the fresh berries side — strawberries, blueberries, raspberries, blackberries.

Shoppers 130

Shoppers Shopper Market Millennials Retail 130

Adobe Experience Cloud Blog

DECEMBER 10, 2019

“Establishing collaborative infrastructures enabled us to pool the knowledge, resources, and perspectives of our global Marketers. This helps us make smarter, evidence-based decisions regarding our approach to marketing automation.” – Heather Lindeman, Marketing Technology Manager, CFA Institute.

Energy 90

Energy Transform Thought Leadership Marketing 90

Hubspot Marketing

OCTOBER 24, 2022

Director of Global Marketing, Document Workflows, told me that increasing revenue is a top goal of hers for 2023. She adds, "As a marketing leader, I am embracing this challenge, making efficient growth a top priority in 2023. While any mindset shift is challenging, the benefits far outweigh the change management costs.

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Gen Z Millennials Transform User-Generated 105

Use Insider

NOVEMBER 18, 2024

On the topic of AI, a recent McKinsey report predicts that Generative AI will drive productivity gains that exceed 10% of global marketing spending – which roughly amounts to $460 billion worldwide. That same report also shows that marketers are managing, on average, 10 different channels to engage customers.

Retail 59

Retail Customer Health Customer Journey 59

Content Marketing Institute

AUGUST 17, 2018

If not, you’ve got a good idea of the messaging challenges the global marketing team at Xerox faced. The thoughtful strategy, careful coordination, and smart repurposing behind this work earned Bertrand Cerisier, who led the initiative, a Content Marketer of the Year nomination. Does your futuristic workspace include printers?

Transform 65

Transform Marketing Marketers Global Marketing 65

Set Up

NOVEMBER 21, 2023

Having periodic conversations with marketing leaders not only helps us keep a pulse on every industry, but reveals common trends and challenges that all marketers are facing. As we are learning more efficient and optimized ways of managing projects, those new best practices will stick!

Manufacturing 59

Manufacturing Transform B2C Entertainment 59

Rock Content

JULY 11, 2016

There are millions of engaged sports fans who are the foundation of a lucrative global market. According to Statista , sports marketing revenue totalled $76 billion in 2013, and is projected to surpass $90 billion in 2017. This summer is a very impressive time of year for sports, sports fans, and sports marketers.

Entertainment 63

Entertainment Transform User-Generated Marketing Plan 63

Bannerflow

JULY 16, 2019

In-house marketing is transforming the industry. It’s also a leader for in-house marketing. Interview with Elin Svahn, Global Marketing Manager and Head of Brand Studio at Klarna. Since Elin Svahn started working at Klarna, she has overseen a rapid shift in how their internal marketing works.

Transform 45

Transform Global Marketing Copywriting PR 45

Sprout Social

OCTOBER 23, 2018

It’s that time of year, where a global community of agency partners, experts and transformative industry pros join Sprout Social in one inspiring space. The good old marketing funnel. Marketers , it’s time to move from the funnel to the flywheel. Have you ever thought it needed an update? Our speakers did.

Food 79

Food Transform eCommerce Education 79

Welcome Software

JULY 25, 2022

As consumer expectations skyrocket alongside rapid digital transformation, marketing creativity and execution took a big hit in the era of hybrid work. We recently surveyed over 900 global marketers to understand how exactly marketing creativity has suffered, how they overcame this struggle and the impact on teams and customers.

Transform 40

Transform Global Marketing Marketing Marketers 40

Welcome Software

MARCH 15, 2022

Size: Enterprise & Mid-Market? Organizations are looking to leverage technology to fuel innovation and business transformation in the new year – with budgets to match. This begs the question – what does the Advanced section of the market do differently? Asset Management. Respondents : 140+.

Transform 52

Transform Marketing CMO Marketers 52

Welcome Software

JUNE 22, 2022

Global marketing spending took a big hit during the calamities and uncertainties of 2020. Although average company spending as a percentage of total outlays has not yet returned to pre-pandemic rates, marketing spending experienced a strong return in the last year, climbing from 6.4% Why the shift to analytics for marketers?

Analytics 40

Analytics Transform Global Marketing User-Generated 40