Businesses Grow

NOVEMBER 6, 2023

Denis Sison has more than 30 years of experience as a global marketing executive for iconic companies such as P&G, Coca-Cola, Sprite, Blackberry, The Hershey Company, and, most recently, Johnson & Johnson. Almost every function touches the customer in some way so everyone needs to be part of the strategy.

Global Marketing 124

Global Marketing Marketing Marketers Communications 124

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 140

Analytics Marketing Marketers Global Marketing 140

Sprout Social

FEBRUARY 22, 2024

Competitor analysis Studying your competitor’s influencer marketing strategy is a bit like observing your older sibling. Look for a tool with competitor metrics so you can study your competitors’ influencer marketing strategy and optimize your campaigns accordingly. You learn to do what they did, but better.

Analytics 125

Analytics Influencer Marketing Health eCommerce 125

Doug Garnett

FEBRUARY 21, 2025

Especially, when we explore how desire for a product emerges, we will see how the idea of a USP fails to comprehend how marketing works. While it delivered useful results within specific TV advertising forms, it is a pattern only of that situation and not a comprehensive global marketing truth. That was a serious omission.

Energy 59

Energy Transform Product Shoppers 59

Rock Content

APRIL 18, 2023

For some brands, the entire global market may be the target. Here’s a brief look at why localizing is important if you’re looking to take your brand beyond the boundaries of your home base: Proper localizing helps a global brand build credibility within the desired markets. What’s your localization budget like?

Logistics 97

Logistics Global Marketing SEO Brand Management 97

Hootsuite

OCTOBER 25, 2021

Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Step 1: Create a social media marketing strategy. Crafting a social media marketing plan doesn’t need to be complicated. Try influencer marketing. You need a plan, man.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Pam Didner

JUNE 20, 2022

While corporate values generally remain universal, messaging usually needs to be refined by markets to hit the target audience effectively. For everyone to win across the scale, it’s crucial for the two ends of the spectrum to work together as marketing research and strategies are developed and executed. Demand gen.

Transform 96

Transform Marketing Marketers New Technology 96

Hubspot Marketing

DECEMBER 19, 2023

Some of the most widely-used platforms today include TikTok, Snapchat, Instagram, and X (formerly Twitter) — but new platforms emerge constantly, always looking to compete with incumbents and capture new market share. Because of its massive user base, social media is a major component of many companies’ marketing strategies.

User-Generated 118

User-Generated Marketing Marketers Social Media Marketing 118

Hubspot Marketing

JUNE 3, 2024

Conducting Research Market research can be time-consuming and labor-intensive. That’s why 48% of marketers use generative AI for research. This is especially good for small businesses with limited staff or operating in global markets with different time zones. Here's how: No more legwork.

User-Generated 133

User-Generated Customer Journey Marketing SEO 133

Vertical Response

MARCH 22, 2024

Key Takeaways The online business landscape is ripe with opportunities due to its global reach, cost-effectiveness, and sustainability, with innovative business ideas aligning with personal strengths leading to financial and personal success. The first stepping stone is market research.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Hubspot Marketing

OCTOBER 24, 2022

To improve your lead generation strategy , you might test out new landing page CTAs, try creating stronger offers, or re-focus your efforts on more powerful lead nurturing campaigns. Director of Global Marketing, Document Workflows, told me that increasing revenue is a top goal of hers for 2023. Michelle Keene , Dropbox's Sr.

Gen Z 106

Gen Z Millennials Transform Direct Mail 106

Rock Content

JULY 21, 2020

An efficient Digital Marketing strategy can bring a variety of benefits to your business. One of the most relevant types of content for a marketing strategy is the infographic, which mixes text and images to make the persona’s understanding easier. Do you know how to make an infographic ?

User-Generated 72

User-Generated Promotion Health Global Marketing 72

Rock Content

DECEMBER 21, 2020

This strategy may also be called global branding or international branding. Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception. Branding is already a challenge in local markets. Understand the different markets.

Brand Management 78

Brand Management Branding Management Logistics 78

Pam Didner

OCTOBER 22, 2022

Large enterprises have dedicated marketing research departments that work closely with research agencies to conduct quantitative and qualitative research from multiple countries to create one or several global personas. It’s Time To Crush Your Marketing Campaign Plan. Confused About ICP and Buyer Persona?

Gen Z 50

Gen Z Copywriting Manufacturing Communications 50