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A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump

Hubspot Marketing

They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. A TikTok trend that’s helping brands tap a $465 million global market. In 2023, global caviar sales were estimated at around $465 million , according to the market research firm Fact.MR.

Gen Z 130
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The Top Goals of Marketing Leaders in 2023 [New Data + Expert Insights from Uber, Dropbox, and ClickUp]

Hubspot Marketing

Director of Global Marketing, Document Workflows, told me that increasing revenue is a top goal of hers for 2023. By partnering with sales teams, you're able to create a more comprehensive picture of your target persona — including specific challenges or pain points you might've missed in your marketing research.

Gen Z 105
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade. SmartInsights) Leading marketers are 1.6 market share.

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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

According to global market research firm Research Dive , the global in-game advertising market will generate just shy of $14 billion between 2021 and 2028, up from a little over $6 billion in 2020, at what Research Dive has called a “healthy” CAGR of 11.2%. In-game advertising.

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7 Proven Social Media Promotion Ideas That Don’t Suck

Hootsuite

If you’re not sure where your ideal user base hangs out, head back to Step 1 and dig into some market research first. Step 3: Automate marketing with a social media management tool. Try influencer marketing. Influencer marketing is here to stay. The global market value for influencer content is currently $13.8

Promotion 145
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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

In the quarter ending 30 th  September, the marketplace also reported that its number of annual active buyers increased by 5% to total 183 million globally. Subscription economy market value due to reach $275 billion globally in 2022. Customer experience.