Sprout Social

JUNE 15, 2021

Yet, only 3% of marketers find identifying meaningful data to be a pressing concern. Over a third of marketers (35%) cite market research as what they need most to succeed on social, closely followed by audience research (33%). In total, five out of the top eleven answers pertained to data in some form.

Gen Z 131

Gen Z Global Marketing Market Research Communications 131

Sprout Social

NOVEMBER 30, 2020

However, tapping into a foreign market isn’t as easy as flipping a switch. 3 must-dos before a global marketing push. So much of international marketing involves doing your homework. Below are three top priorities for any brand seriously interested in entering international markets. Franchising. Piggybacking.

Shipping 138

Shipping Marketing Marketers Transform 138

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 140

Analytics Marketing Marketers Global Marketing 140

Rock Content

APRIL 18, 2023

For some brands, the entire global market may be the target. Here’s a brief look at why localizing is important if you’re looking to take your brand beyond the boundaries of your home base: Proper localizing helps a global brand build credibility within the desired markets. You just need a plan you can stick to.

Logistics 97

Logistics Global Marketing SEO Brand Management 97

Rock Content

NOVEMBER 24, 2020

It serves as a guide for the production of engaging materials. Thus, by creating a Global Marketing Content strategy, you enable the company’s marketing department to organize itself to best meet the needs and desires of consumers in every region the business operates.

Marketing Strategy 134

Marketing Strategy Content Marketing Marketing Marketers 134

Hubspot Marketing

JANUARY 4, 2024

A buyer persona, also called a customer persona, is a fictional profile of your ideal customer designed with on-the-ground market research. You have to bring sales, marketing, product, and customer success teams on the same page to create accurate personas. You'll build cross-functional alignment.

Analytics 126

Analytics Copywriting Communications Market Research 126

Search Engine Land

JANUARY 6, 2023

TikTok’s hold on the digital ad market more than doubled in 2022, while Amazon gained market share due to its ad business being able to target users by their purchases and browsing history. Vincent Létang, executive vice president of global market research at Magna, a media- investment firm that is part of Interpublic Group of Cos.‘

COS 86

COS Retail Advertising Advertisers 86

Sprout Social

FEBRUARY 22, 2024

For example, Sprout’s social listening tools provide insight into critical use cases, including industry trends, product share of voice and event discovery. Competitor analysis Studying your competitor’s influencer marketing strategy is a bit like observing your older sibling. You learn to do what they did, but better.

Analytics 127

Analytics Influencer Marketing Health eCommerce 127

Marketing Insider Group

FEBRUARY 5, 2024

Ahrefs) In the US, 53% of people research products using search engines before making a purchase. of global web traffic. Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. SmartInsights) Leading marketers are 1.6

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Pam Didner

JUNE 20, 2022

Without it, an enterprise marketing department can get hung up by legal approvals and other red tapes that can’t be circumvented or expedited.” ” In other words, it makes life much easier, especially when you’re looking to scale products and services. Product roadmap. Product launch plan.

Transform 96

Transform Marketing Marketers New Technology 96

Hubspot Marketing

JUNE 3, 2024

It can also analyze customer purchase history to identify products that customers are likely to buy together. It crafts catchy subject lines, product descriptions, and even whole email drafts. Conducting Research Market research can be time-consuming and labor-intensive. Here's how: No more legwork.

User-Generated 131

User-Generated Customer Journey SEO Marketing 131

Hubspot Marketing

OCTOBER 24, 2022

To effectively lead a marketing team, it's imperative you know your top goal. Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. Advertising your products or services.

Gen Z 105

Gen Z Millennials Transform Direct Mail 105

Vertical Response

MARCH 22, 2024

Key Takeaways The online business landscape is ripe with opportunities due to its global reach, cost-effectiveness, and sustainability, with innovative business ideas aligning with personal strengths leading to financial and personal success. The first stepping stone is market research.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Search Engine Land

JANUARY 19, 2024

In global markets, effective SEO extends beyond keywords and backlinks. Conduct comprehensive research Effective SEO localization requires in-depth market research. Beyond translation, it requires understanding how the local audience searches for your products or services.

SEO 110

SEO User-Generated Law Global Marketing 110

Hubspot Marketing

DECEMBER 19, 2023

He says, "As with any investment, potential investors should conduct thorough research and consider the risk factors unique to this dynamic and highly visible sector." LinkedIn has over 930 million members in more than 200 countries worldwide, while Skype and Teams account for more than 40% of the global market share for video call platforms.

User-Generated 117

User-Generated Marketing Marketers Social Media Marketing 117

Pam Didner

MARCH 17, 2021

They can include sales, different marketing groups, including region and country teams, product teams, business units, and even specific senior executives. Gather their feedback, recognize their needs, comprehend their expectations of your content marketing efforts. Corporate-wide marketing plans and metrics.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Rock Content

DECEMBER 21, 2020

Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception. With global marketing strategies, it is possible to transform this idea into concrete actions that impact contact points with consumers (price, product, place, and promotion).

Brand Management 78

Brand Management Branding Management Logistics 78

Rock Content

JULY 21, 2020

The key to success on the Internet is the use of qualified content marketing , which helps to attract and nurture the client, serving as a great ally to the sales team. It is essential to invest in the production of different material formats to enrich the public’s experience. Choose the topic. Design the infographic.

User-Generated 72

User-Generated Promotion Health Global Marketing 72

Welcome Software

MARCH 15, 2022

The findings not only confirm the looks of the evolving marketing landscape that we have witnessed with hundreds of our customers but also throw some fresh and rather keen insights into the mix. Content Production ?. Who was targeted? Titles: Director & above? Additionally (and unsurprisingly at this point!),

Transform 52

Transform CMO Marketing Marketers 52

Pam Didner

OCTOBER 22, 2022

To get started, identify whom you will market to. Buyer personas touch on everything you do, from optimizing the functionality of your website to creating a product design to developing creative concepts, appropriately casting your ads, and anything in between – well-written personas will guide you through it all.

Gen Z 50

Gen Z Copywriting Manufacturing Communications 50

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice.

CMO 52

CMO Tentpole B2C Retail 52

Hootsuite

OCTOBER 25, 2021

All you gotta do is deliver the quality content they want and have a half-decent (OK, fully -decent) product or service. An editorial calendar, listing posting frequency, as well as who’s responsible for content production. Step 3: Automate marketing with a social media management tool. Try influencer marketing.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Econsultancy

MARCH 4, 2022

More than half (56%) of Irish consumers say the pandemic has changed the way they pay for products and services, with close to three quarters (73%) now preferring cashless transactions. 2021 product subscriptions drop notably in the US. 48% surge in global ecommerce app downloads from Jan-July 2021. in Q3 2020 to $103.43

eCommerce 98

eCommerce Non-Profit Retail Shoppers 98