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Where AI falls short in high-stakes B2B industries

Martech

Moreover, B2B content must integrate current market trends, competitive analysis and forward-thinking strategies. AI can gather data and make predictions from past events, but it still can’t match the strategic insights or emotional understanding experienced human marketers provide. billion by 2033.

PR 127
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5 Trends In Digital Marketing That Can Affect Local Marketing

Marketing Insider Group

Marketing trends come and go faster than a Nascar driver through a pitstop these days. Most trends can be found on a national or even global scale, but those same trends can have an impact on local marketing. Luckily, a few stand out from the rest and can be put to immediate use to grow your business.

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6 Questions for Inspirational Women in Marketing Series | Part 13

Set Up

Featured Leaders: Paige Farrow | Former Senior Director of Brand, Creative, & Social Strategy at NAPA Auto Parts Tiffany Grinstead | Vice President-Personal Lines Marketing at Nationwide Mary Beth Sharp | Vice President Marketing at Pratt Industries, Inc. Teri Otte | Vice President of Global Marketing at Neogen Corporation 1.

Transform 105
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11 Artificial Intelligence Examples from Real Brands in 2023

Hubspot Marketing

They’re using it to streamline operations, predict market trends, and create more engaging customer experiences. SEOs, marketers, and PR professionals can also identify valuable link-building opportunities using DA's link quality assessment. Mom-and-pop shops, e-commerce stores, tech giants — everyone’s using AI.

Branding 114