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Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the globalmarketing landscape. In the U.S.,
Decide your marketingmix In a nutshell, marketing is about promoting the right product to the right audience at the right price and time. To nail this balance, you need to define your marketingmix. Place Where will you sell your product? That's a tall order. Price too high, and customers walk away.
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The week prior to this event, it had announced an agreement to connect its TruAudience marketing solutions business platform to NielsenIQ’s first-party data on fast-moving consumer goods purchases. The post From IAB ALM 2025: Digital adtech gets serious on privacy appeared first on SmartBrief.
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