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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

43% of companies offering customer service through DMs have a customer service rep responding to messages, while 41% leave it up to the marketer in charge of managing that platform. Consumers are turning to social in place of Google. Instagram is used by 65% of social media marketers, coming in just behind Facebook at 67%.

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3 strategies to navigate change as digital privacy evolves

Martech

Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape. In the U.S.,

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What Good Content Localization Does to Your Global Marketing Strategy

Scoop.it!

Even if the product doesn’t directly correlate with the person’s appearance, showing people who look like the target audience using that product is likely to be more successful and should be integral to any content marketing plan. Practical considerations Localizing your marketing is a very practical thing to do.

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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

This is all a part of a greater content marketing plan.) You create your game plan for the piece of content you want to create. In other words, you know what you need to get your audience to do or feel after consuming it and grasp who they are and what theyre interested in. So, here, you outline your content.

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The Top 5 B2C Marketing Trends of 2023 [New HubSpot Blog Data]

Hubspot Marketing

In 2022, 51% of B2C marketers plan to increase their marketing budget. Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies.

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The Four Big Wins of a Marketing Calendar

Adobe Experience Cloud Blog

That’s why I’m so excited, today, to be announcing a huge leap in marketing technology – a leap that promises to finally give marketers a way to track our activities, coordinate our teams, and build campaigns in the same place that we launch them. Diederik Martens, Global Marketing Automation Manager, Quintiq @Diederik.

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Marketers, Get Ready For Your Promotion: A Global Perspective

Adobe Experience Cloud Blog

The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts. Marketing departments drive: . But, despite this deficit in customer nurturing, marketers in the region understand the need to change.

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