Hubspot Marketing

SEPTEMBER 20, 2024

If you need guidance on how to build a global marketing strategy, check out this Global Marketing Playbook from HubSpot. An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers.

Customer 137

Customer Global Marketing Customer Journey Energy 137

Rock Content

MARCH 21, 2023

We’ve been studying Google in many different ways, and today in this post we can share with you three tips about how to perform well on Google in different countries while speaking the market’s language. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise.

Global Marketing 97

Global Marketing Marketing Strategy SEO User-Generated 97

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media Marketing 126

Social Media Marketing Marketers Marketing User-Generated 126

Rock Content

MARCH 15, 2023

Creating a Marketing Strategy is not an easy task. However, when we are talking about global marketing, it can get even more difficult. Rock Content joined forces with Hubspot and Lokalise and launched the 2023 Global Marketing Playbook , a full guide to help professionals and companies create strategies to go global.

Global Marketing 98

Global Marketing eBook Marketers Marketing 98

Content Marketing Institute

APRIL 5, 2018

She works as a strategic advisor and research analyst on digital marketing for many of the world’s leading brands. In her Content Marketing World talk, Global Content Marketing Strategy – Creating Content for Diverse Global Markets , she emphasized the need to approach global content from two directions at once: top-down and bottom-up.

Global Marketing 111

Global Marketing Marketers Marketing Communications 111

Rock Content

NOVEMBER 24, 2020

Well, that’s why you need to know how to create a Global Content Marketing strategy. Read on to learn: What is a Global Content Marketing strategy? How can you create a Global Content Marketing strategy in your company? What is a Global Content Marketing strategy?

Marketing Strategy 134

Marketing Strategy Content Marketing Marketers Marketing 134

Martech

JULY 12, 2024

Specifically, two connected areas in the marketing world have seen rapid evolution over the last few years: privacy and technology. The evolving landscape: Privacy regulations and technological advancements Privacy has become a growing concern in the global marketing landscape. In the U.S.,

Transform 110

Transform User-Generated Law Marketing Mix 110

Martech

SEPTEMBER 19, 2024

High-stakes industries: Where precision is non-negotiable The global marketing transcription market is projected to reach $4.4 B2B marketers serving highly regulated and technical industries like legal, medical and law enforcement know that precise, accurate communication is crucial. billion by 2033.

PR 132

PR Law Energy Thought Leadership 132

SmartBrief - Marketing

AUGUST 13, 2024

This newsletter provides news, features, campaign examples and industry trends stories from leading and niche media delivering the inspiration and insights you need to stay at the forefront of marketing innovation. IAB SmartBrief For digital marketers, advertisers and media professionals.

Market Trends 104

Market Trends Advertising Advertisers Digital Marketing 104

Marketing Insider Group

FEBRUARY 5, 2024

Our spotlight shines on the freshest data from the recent years, peppered with some evergreen insights, ensuring your marketing strategy remains both current and informed. So, let’s jump right in and explore these 300+ digital marketing stats to supercharge your marketing strategy. market share.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Hubspot Marketing

JUNE 27, 2024

Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Regional Marketing Model Challenges 1. Map out your international strategy.

Global Marketing 112

Global Marketing CMO Marketers Marketing 112

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

The Internet makes it possible for any company to market to a global audience, but it’s not easy to do global marketing successfully. Getting the right marketing content to potential customers worldwide is beyond simply translating it from one language to another. Creating engaging content isn’t an art form.

Global Marketing 133

Global Marketing Thought Leadership Marketing Automation Platform Management 133

Pam Didner

MARCH 17, 2021

If your internal stakeholders agree with you on your two-pagers, they simply agree with you on: Marketing objectives. Content marketing objectives. Content Marketing strategy. Key content marketing tactics. If you have a great global content marketing best practice or story, I’d love to have you on my podcast.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketers 97

Hubspot Marketing

MAY 14, 2019

Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today. The Ultimate List of Types of Marketing. Account-based Marketing. Buzz Marketing. Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hubspot Marketing

OCTOBER 31, 2022

Will marketers reinvest in the same strategies or try new trends? To understand what trends B2C marketers are leveraging in 2022, we surveyed 1,067 global marketing professionals working in B2B and B2C companies. From influencer marketing to virtual events, there are so many efforts brands can focus on.

B2C 145

B2C Market Trends Inbound Marketing Influencer Marketing 145

Hubspot Marketing

JULY 25, 2022

A recent HubSpot Blog survey asked 1,067 global marketing professionals working in B2B and B2C companies about the top marketing trends they leverage, the strategies they use, and the challenges they face. Read on to learn: Trends Marketing Leaders are Following. Marketing Strategies Marketing Leaders Use.

Inbound Marketing 132

Inbound Marketing Influencer Marketing Social Media Marketing B2C 132

Hubspot Marketing

MAY 26, 2017

We've found there's no better combination than having an SLA and doing inbound marketing. According to this year's report, inbound organizations with SLAs are 3X more likely to rate their marketing strategy as effective compared to outbound organizations with misaligned marketing and sales teams. ( What Can You Do?

Inbound Marketing 145

Inbound Marketing eBook COS Marketers 145

Hubspot Marketing

NOVEMBER 28, 2022

According to our 2023 Marketing Strategy Report, 48% of global marketers say the potential for an economic downturn or recession has affected their company’s hiring plans in 2022. The report shows that some companies actually increased hiring, according to 34% of marketers surveyed.

eCommerce 126

eCommerce Acquisition Marketing Entertainment Global Marketing 126

Marketing Insider Group

AUGUST 31, 2015

In fact, I’m not even sure promotional content qualifies as content marketing. But according to a recent study of 500 global marketers from the Economist Group , B2B content marketing programs are doing just that: making every effort to push and promote product pitches in their content efforts. Buyer Disconnect.

Content Marketing 101

Content Marketing Global Marketing Marketers Marketing 101

Lynton Web

DECEMBER 21, 2021

Much like 2020, 2021 left marketers digging deep into their marketing strategy repertoire to find ways to attract and nurture leads and customers. Here are a few powerful marketing strategies to consider prioritizing in 2022. SMS Marketing. SMS marketing blew up in 2020 into 2021 with the advent of COVID-19.

Inbound Marketing 52

Inbound Marketing Marketing Strategy Marketers Marketing 52

Search Engine Land

FEBRUARY 17, 2022

International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets. Please visit Search Engine Land for the full article.

SEO 95

SEO Global Marketing Marketing Strategy New Markets 95

Adobe Experience Cloud Blog

OCTOBER 23, 2019

However, we managed to narrow down the list to the top 50 by picking the boldest and most fearless marketers that overcame the toughest business challenges. Abhishek Chandra , Marketing Ops Manager, WundermanMSC. Adele Miller , Global Marketing Automation Manager, IFS. Clare Carr , VP, Marketing for Parse.ly.

Transform 96

Transform Thought Leadership Global Marketing Digital Marketing 96

Marketing Insider Group

JUNE 8, 2020

I had the great pleasure to work with Michael Brenner while in SAP North America Field Marketing and later in SAP Global Marketing. His work in both Thought Leadership and Content Marketing constituted early-stage pioneering work in what we now know as “ modern marketing ”.

Thought Leadership 126

Thought Leadership Content Marketing Transform CMO 126

Marketing Insider Group

JUNE 9, 2020

Instead, they hired a “Chief Growth Officer” – a position that was filled not by a marketer but by a sales executive, Francisco Crespo, who took on global marketing as part of his role in the face of the “fast-changing needs of our consumers, customers, system and associates around the world.”. Why CMOs Are a Dying Breed.

CMO 144

CMO Transform Advertisers Advertising 144

illumin

JANUARY 21, 2025

The online travel market is of particular interest, with online travel sales expected to make up 75% of the market by 2029. of the global market. By understanding industry trends and customer preferences , as well as implementing strategies to provide travelers with their ideal vacation experience.

Copywriting 59

Copywriting Advertisers Advertising Global Marketing 59

Adobe Experience Cloud Blog

DECEMBER 21, 2017

Did you know that 24% of global marketing budgets were spent on events in 2017? In this blog, I’ve put together 3 strategies for how to get the most out of your events as you plan your marketing strategy in 2018. That’s almost a quarter of your budget going to events such as: Breakfast/Lunch & Learn Series.

Thought Leadership 134

Thought Leadership Promotion Global Marketing Marketing Strategy 134

Search Engine Land

MARCH 16, 2023

The biggest obstacle is working for global clients with a “decentralized” approach to marketing. Often, they have siloed organizational structures, making them unable to appropriately communicate SEO and paid media initiatives across global markets.

SEO 91

SEO Global Marketing CMO Search Marketers 91

Martech

OCTOBER 18, 2022

Adidas VP global marketing Erika Wykes-Sneyd at the DPAA Global Summit in New York. Leading the effort is Erika Wykes-Sneyd, who spoke about the brand’s journey at the recent DPAA Global Summit. Image: DPAA. Members of the taskforce were then invited to pitch ideas. “We

User-Generated 141

User-Generated Global Marketing Branding Marketing Strategy 141

Hubspot Marketing

MARCH 20, 2023

The current AI market race is led by IBM, which holds a more than nine percent global market share. Next to IBM in the global AI patent race are Microsoft and Samsung, each within 500 patent families from IBM. Another 25% of respondents said both image software was acceptable for social media advertising.

Marketers 136

Marketers Marketing Global Marketing Advertisers 136

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. The post The Geeks Won Part Two: New Perspectives on Data Science appeared first on Marketing Insider Group.

Transform 145

Transform Analytics Thought Leadership Global Marketing 145

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Fred, what are your thoughts on this?

Analytics 140

Analytics Marketers Marketing Global Marketing 140

Hubspot Marketing

MAY 23, 2023

As a result, AI and machine learning algorithms are helping marketers automate and optimize tasks that would otherwise be tedious, time-consuming, and expensive. So, it's no surprise that AI marketing automation is here to stay. In 2020, the global market for marketing automation was $4,438.7 million by 2030.

Food 142

Food Marketers Marketing CRM 142

Adobe Experience Cloud Blog

APRIL 23, 2015

The chart below illustrates this difference, showing how APAC marketers are leading the way in their organizations at a faster rate than their global marketing counterparts. Marketing departments drive: . Most already have a sharp sales orientation and a focus on maximizing revenue. Asia Pacific. Customer retention.

Promotion 130

Promotion Thought Leadership Customer Acquisition B2C 130

Hubspot Marketing

JUNE 27, 2022

But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? We surveyed 550 global marketers to find out. We asked 500+ global video marketers, " Does the primary company you do video marketing for creating content in-house, through an outside agency, or both?

B2C 113

B2C Video Marketing Market Trends Thought Leadership 113

Hubspot Marketing

DECEMBER 20, 2022

When you think of influencer marketing, you probably think of influencers with large followings collaborating with brands; however, smaller influencers (also called micro-influencers) are gaining traction among marketers. 53% of marketers said they plan on working with micro-influencers in 2023.

Influencer Marketing 137

Influencer Marketing Retail Fashion Global Marketing 137

Martech

JANUARY 26, 2023

Darrell Alfonso Darrell is director of marketing strategy & operations at Indeed and the former global marketing ops leader for AWS. That’s too scary to think about. Here’s our list of MOps experts who have the ear of the profession.

Marketers 111

Marketers Marketing CRM Global Marketing 111

Businesses Grow

NOVEMBER 6, 2023

Denis Sison has more than 30 years of experience as a global marketing executive for iconic companies such as P&G, Coca-Cola, Sprite, Blackberry, The Hershey Company, and, most recently, Johnson & Johnson. I had a great opportunity to gain insight into this issue from Denis Sison.

Global Marketing 124

Global Marketing Marketers Marketing Communications 124