Adobe Experience Cloud Blog

MARCH 31, 2015

This reality may make the idea of extending into global markets seem daunting for marketers, but it’s worth the effort. Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation.

Global Marketing 134

Global Marketing Thought Leadership Transform Marketing 134

Sprout Social

SEPTEMBER 18, 2024

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Going global effectively requires investing in a carefully crafted social media marketing strategy. What is a global social media marketing strategy?

Social Media Marketing 128

Social Media Marketing Marketing Marketers User-Generated 128

Hubspot Marketing

JUNE 27, 2024

Starbucks recently shifted from a global to a regional marketing structure. Kieran and I believe this is the worst thing you can do to your marketing strategy, resulting in significant, long-term business consequences. Regional Marketing Model Challenges 1. Map out your international strategy.

Global Marketing 111

Global Marketing CMO Marketing Marketers 111

Marketing Insider Group

FEBRUARY 11, 2021

While some might see social media as a place to connect with customers, followers, friends, and family from around the world, there are aspects of these platforms that excel when it comes to local marketing. The best example is found in target marketing.

Digital Marketing 145

Digital Marketing Marketing Marketers Finance 145

SMA Marketing

APRIL 13, 2023

Internet marketing is a powerful tool for businesses looking to reach new customers and increase revenue. By utilizing digital platforms, tools, and content delivery systems, companies can better communicate with their target market to drive traffic to their websites and generate qualified leads.

Affiliate Marketing 94

Affiliate Marketing Marketing Marketers Millennials 94

Rock Content

APRIL 18, 2023

The term “website localization” refers to any and all efforts to tailor a website to the needs of potential customers in a specific country, nation, or other target regions. For some brands, the entire global market may be the target. Before implementing a decision (big or small), consider how it will impact your UX.

Logistics 97

Logistics Global Marketing SEO Brand Management 97

Martech

FEBRUARY 8, 2023

The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. Starbucks’s loyalty marketing program — explained in detail here — is a great example of omnichannel. The programs, perhaps unsurprisingly, are popular. In 2022, U.S. Some of the most common are: Points programs.

Customer loyalty 105

Customer loyalty Retail Marketing Marketers 105