Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Analytics 140

Analytics Marketing Marketers Global Marketing 140

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Some are definitely more effective and relevant than others, so read on to learn about the top types of marketing around today.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Adobe Experience Cloud Blog

OCTOBER 7, 2015

Author: Shyna Zhang In my work, I have had the pleasure of speaking with numerous enterprise marketers from around the world. According to research from the Marketing Leadership Council, the formula for successful marketing automation deployment is comprised of: 50% of your success comes from organizational alignment.

eBook 134

eBook Thought Leadership Marketing Automation Platform Global Marketing 134

Sprout Social

NOVEMBER 30, 2020

Interested in entering a foreign market? Heck, the global ecommerce space is projected to grow to a staggering $4.5 However, tapping into a foreign market isn’t as easy as flipping a switch. However, tapping into a foreign market isn’t as easy as flipping a switch. 3 must-dos before a global marketing push.

Shipping 137

Shipping Marketing Marketers Transform 137

Rock Content

NOVEMBER 24, 2020

Content Marketing is a powerful approach to expand your business’s organic reach, attracting potential consumers, and starting their journey in the sales funnel. Well, that’s why you need to know how to create a Global Content Marketing strategy. Read on to learn: What is a Global Content Marketing strategy?

Marketing Strategy 134

Marketing Strategy Content Marketing Marketing Marketers 134

Adobe Experience Cloud Blog

MAY 3, 2019

New opportunities to grow your business beyond your current market come up every day. Not to mention increased marketing expenses in a bid to introduce your brand to the local market! Why should you expand into new markets? How can businesses expand to global markets? The gig economy.

Logistics 133

Logistics Law Transform Global Marketing 133

Hubspot Marketing

DECEMBER 19, 2023

It’s also an incredibly complex market, with countless platforms, technologies, and companies all doing their best to stay competitive in this rapidly evolving space. Because of its massive user base, social media is a major component of many companies’ marketing strategies. Social media is big business.

User-Generated 117

User-Generated Marketing Marketers Social Media Marketing 117

Lynton Web

AUGUST 29, 2024

As more and more businesses expand globally , effective cross-cultural communication has become crucial for success. HubSpot's suite of multi-language tools offers a comprehensive solution for creating, managing, and optimizing content for diverse international markets. Ready to unlock your global marketing potential?

User-Generated 52

User-Generated Communications Management Global Marketing 52

Rock Content

JANUARY 6, 2024

If you want your product to reach your target demographic, you need to market it. However, reaching potential customers in the modern global commerce landscape is more complicated than placing a few ads. Nearly 20% of the global population is proficient in English. What is Multilingual Content Marketing? Simple enough.

Content Marketing 98

Content Marketing Marketing Marketers Global Marketing 98

Search Engine Land

FEBRUARY 17, 2022

International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets. Please visit Search Engine Land for the full article.

SEO 95

SEO Global Marketing Marketing Strategy New Markets 95

Rock Content

MARCH 28, 2023

These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. Tesla Tesla’s global branding strategy is centered around building a brand rather than selling individual products. Collaborating with other companies can be a powerful way to enhance global branding.

Branding 97

Branding Global Marketing Fashion Whitepaper 97

Lynton Web

AUGUST 29, 2024

As more and more businesses expand globally , effective cross-cultural communication has become crucial for success. HubSpot's suite of multi-language tools offers a comprehensive solution for creating, managing, and optimizing content for diverse international markets. Ready to unlock your global marketing potential?

User-Generated 52

User-Generated Communications Management Global Marketing 52

Welcome Software

APRIL 22, 2025

In this guide, we'll cover how to use AI for consistent messaging, so all your marketing channels are singing in perfect harmony without you even breaking a sweat. Is your marketing team out of whack? Here are 5 signs your marketing channels are not aligned. A specialized AI agent like our Industry Marketer can do just that.

Gen Z 52

Gen Z Whitepaper Transform Global Marketing 52

Digital Marketer

DECEMBER 19, 2022

And, in turn, how has that changed the way we market? Then we can start to understand why marketing has had to adapt to new digital techniques. Since the early 2000s, the ecommerce market size has been growing rapidly. The fact that the global market size of ecommerce continues to grow reflects these changes.

Transform 82

Transform eCommerce Retail Entertainment 82

Hubspot Marketing

OCTOBER 24, 2022

To effectively lead a marketing team, it's imperative you know your top goal. But it can be difficult to identify the most important goals for your organization — which is why we surveyed 500+ marketing executives to find out the goals that matter most to them. The Top 5 Goals of Marketing Leaders in 2023.

Gen Z 105

Gen Z Millennials Transform Direct Mail 105

Pam Didner

NOVEMBER 5, 2020

In the B2B world, marketing creates tons of content. SEO-optimized content coupled with Google Search helps prospects and customers ‘learn’ about your products and services, which creates a big opportunity for marketers and sellers to ‘educate.’. But supporting sales by providing content as a marketing person can be tricky.

Whitepaper 75

Whitepaper Customer Journey Education Marketing 75

Duct Tape Marketing

MAY 19, 2011

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! The Referral Engine – Teaching Your Business to Market Itself – by John Jantsch.

PR 56

PR Marketing Marketers Global Marketing 56

Rock Content

APRIL 5, 2023

As a digital marketer, you understand how complicated it can be to follow all the best content marketing practices. A content cloud management system or platform will help bring together the different parts of your content marketing strategy. To be successful, however, you need to be able to manage all of those moving parts.

Management 94

Management Global Marketing Content Marketing Marketing Strategy 94

Rock Content

DECEMBER 21, 2020

What if you could consider the whole world as your operating market? Then you need to learn more about global branding! To arrive in a new country and make your brand relevant is not exactly an easy task. Keep reading to learn: What is global branding? What are the advantages of global branding?

Brand Management 78

Brand Management Branding Management Logistics 78

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. This is a world where your office can be anywhere with an internet connection, and your market is not restricted by geographical boundaries.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Martech

SEPTEMBER 26, 2024

With digital marketing and social media taking center stage, it’s easy to assume traditional public relations (PR) is outdated. However, PR is thriving in today’s marketing landscape. Social media and digital marketing have transformed communication, but they haven’t rendered traditional PR obsolete.

Marketing Mix 132

Marketing Mix Global Marketing PR Thought Leadership 132

Moz

MARCH 19, 2019

By tracking pin-point locations in influential global markets, you can keep apprised of how businesses in your industry are performing in different cities all over the world. As an enterprise SEO, having economies of scale is a critical factor in beating out other agencies for new business.

SEO 52

SEO Finance Entertainment Global Marketing 52

Jeff Bullas

DECEMBER 7, 2022

According to a 2022 report by McKinsey, African fintech companies have already made significant inroads into the market, with around 2,500 companies, an average penetration of between 3-5% (excluding South Africa), and an estimated revenue of between $4-$6 billion in 2020. This is the lowest-hanging fruit of the African market.

Health 202

Health Non-Profit Food Energy 202