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The HubSpot Blog's 2023 Social Media Marketing Report: Data from 1200+ Global Marketers

Hubspot Marketing

Social media takes the lead for product discovery among Gen Z, Millennials, and Gen X, beating out internet search. When it comes to actually buying products on social media, over one in five Gen Z, Millennial, and Gen X social media users have made an in-app purchase in the past three months.

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Here’s how this CMO is trying to revive the Topshop brand

The Drum

Today, Moses Rashid has the job every millennial will envy. Rashid is Topshop and Topman’s new global marketing director. He joined four months ago with a remit that most marketers would envy and fear in equal measure: get the brand back there. Topshop was an icon of the British high street. It created it.

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The HubSpot Blog's 2023 Marketing Strategy & Trends Report: Data from 1,200+ Global Marketers

Hubspot Marketing

Our Consumer Trends survey also found that over 1 in 5 Gen Zers and nearly 25% of Millennials have contacted a brand on social media for customer service in the past three months.

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What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said

Hubspot Marketing

Social media is actually the preferred product discovery channel for Gen Z, millennials, and boomers, and its also where they go to consume content. While search engine optimization is still important (theres a reason Google continues to be the most visited website in the world ), its not the only way brands can be discovered.

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Best times to post on social media in the UK (2025)

Sprout Social

We’re here to help you navigate this landscape and optimise your social media presence for success in the UK and global markets. This Gen Z and Millennial user base relies on the network for entertainment, trend discovery and creative expression. Tuesday : 48 p.m. Wednesday : 48 p.m. Thursday : 4 p.m9 Friday : 46 p.m.

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A Fishful of Dollars: What Marketers Can Learn from the Gen Z Caviar Bump

Hubspot Marketing

They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. A TikTok trend that’s helping brands tap a $465 million global market. If you’re not in a caviar-adjacent market, what can you learn from this? Case in point: The Gen Z caviar bump. A caviar what now?

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12 Niche Marketplaces to List Your B2B Services

Neil Patel

It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies. Speak to More Customers.