Global Marketing Millennials Product 
Hubspot Marketing
JULY 30, 2023
Over the course of 2022, social media apps evolved into e-commerce platforms that connect users with products they can buy without leaving the app. But what’s more important is that consumers are discovering new products on social media more than anywhere else. Social media could be the future of e-commerce.
Hubspot Marketing
OCTOBER 30, 2022
The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.
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Hubspot Marketing
DECEMBER 12, 2024
Allbirds: Flight Status [Sustainability Report] Footwear company Allbirds differentiates itself on its sustainable products and practices. Source To keep it honest, the company releases a Flight Status or sustainability report every year to keep customers and the market in the loop about how their efforts are performing.
Sprout Social
MARCH 26, 2025
With 82% of the UK population using social media across a growing number of networks, businesses can reach virtually any target demographic through social media marketing. Research from the UK Sprout Social Index showed the quality of your product or service matters most. The key is knowing where to find them. Tuesday : 48 p.m.
Hubspot Marketing
JANUARY 31, 2024
They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. A TikTok trend that’s helping brands tap a $465 million global market. If you’re not in a caviar-adjacent market, what can you learn from this? 22% bought a product directly from a social media app.
Neil Patel
SEPTEMBER 8, 2021
Niche marketplaces are unique marketplaces for businesses that want to sell their products and services. For B2B marketers looking to carve out spots in the B2B marketplace world, niche marketplaces offer ways to speak to new customers. On the business side, you can sell more products more efficiently. Speak to More Customers.
Martech
JULY 12, 2021
We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.
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