Martech

JULY 12, 2021

. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran. “We are the global market leader, we only focus on the fresh berries side — strawberries, blueberries, raspberries, blackberries.

Shoppers 117

Shoppers Shopper Market Millennials Retail 117

Econsultancy

DECEMBER 3, 2021

The Covid-19 pandemic has been a difficult time for fashion retailers as a whole – in 2020, UK clothes sales fell by a whopping 25%. Stats roundup: the impact of Covid-19 on marketing & advertising. UK online clothing sales expected to overtake in-store in 2022.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Marketing Insider Group

FEBRUARY 5, 2024

(VB Insight, APSIS) 58% of best-in-class marketing automation users say the most useful metrics for measuring performance are Conversion Rate and Revenue Generated. Ascend2) 63% of companies using marketing automation outsource all or part of it. Polaris) Hubspot leads the marketing automation software market with a 37.5%

Digital Marketing 103

Digital Marketing Marketing Strategy Shoppers User-Generated 103

Adobe Experience Cloud Blog

APRIL 14, 2016

From my experience, many marketing teams still operate in batch and blast mode, sending out a one size fits all message. This is problematic because, according to a study by eMarketer, more than 85% of internet users specifically expect and accept personalization as a part of their online retail experience.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Hootsuite

OCTOBER 25, 2021

Try influencer marketing. Influencer marketing is here to stay. The global market value for influencer content is currently $13.8 Some say influencer marketing comes across as insincere and in some cases, it can. Outdoor retailer REI made headlines when their #OptOutside campaign launched for Black Friday 2015.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Sprout Social

NOVEMBER 28, 2016

According to global market intelligence firm Mintel : 69% of people—including 82% of millennials—check online reviews before making a purchase. Go-to app for millennials. Snapchat: Very popular with teens and millennials. Got my new @Nike Pegasus! jobs #ecommerce pic.twitter.com/5kVnNRymR5.

eCommerce 95

eCommerce Shoppers Millennials User-Generated 95

Econsultancy

DECEMBER 13, 2021

Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more. Retail & FMCG. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. ” Marketing budgets now equate to just 6.4% Advertising.

Advertising 52

Advertising Advertisers Retail Shoppers 52