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Why public relations is thriving in today’s global marketing mix

Martech

This can be especially useful when you are entering into a new market. It’s thriving in today’s global marketing mix, where authenticity, credibility and meaningful connections reign supreme. The post Why public relations is thriving in today’s global marketing mix appeared first on MarTech.

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13 Businesses With Brilliant Global Marketing Strategies

Hubspot Marketing

Global marketing is no longer reserved for brands with deep pockets, nor is it a huge hassle for already over-burdened marketing managers. In fact, a global presence is possible for any business with a creative strategy and an understanding of world markets. What Is Good Global Marketing? Guess what?

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6 Key Steps to Global (Marketing) Domination

Adobe Experience Cloud Blog

This reality may make the idea of extending into global markets seem daunting for marketers, but it’s worth the effort. Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation.

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Breaking data silos: Digital marketer’s checklist for strategic data collaboration by Lotame

Martech

Technology investments: Plan for the adoption of new marketing technologies , with a focus on platforms that offer robust data orchestration and activation capabilities. This report, fielded by Cint, surveyed 1,200 marketers and agencies across six global markets: Australia, Brazil, Mexico, Singapore, the UK, and North America.

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How to avoid international SEO mistakes

Search Engine Land

International SEO is an important piece of any global marketing strategy. In a recent webinar, international marketing experts showed how to optimize for new markets. Please visit Search Engine Land for the full article.

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How to Grow Your Business Beyond Your Borders

Adobe Experience Cloud Blog

Not to mention increased marketing expenses in a bid to introduce your brand to the local market! Why should you expand into new markets? Unlike in the past when big corporate brands ruled the global business realm, small businesses are currently steering the business forward across the world.

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Global social media marketing: 8 strategies for selling worldwide

Sprout Social

Understand your global market After defining your goals, you need to grasp the uniqueness of your global market. A fundamental part of international marketing is understanding how to market your brand to people from different cultures and regions.