Hubspot Marketing

MAY 26, 2017

It's worth noting that the main tool in top marketers’ arsenals is a platform for automating their team’s marketing efforts. We found that although our respondents indicated using an array of specific products, the larger trend was telling: The top marketers use marketing automation software in some form or another.

Inbound Marketing 145

Inbound Marketing eBook COS Marketing 145

Lynton Web

AUGUST 29, 2024

This tool can significantly accelerate your multi-language content creation, allowing you to reach new markets more efficiently. Consistency in terminology across languages is crucial for providing clear, effective support to your global customer base. Ready to unlock your global marketing potential?

User-Generated 52

User-Generated Communications Management Global Marketing 52

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. Connect with her on LinkedIn and follow her on Twitter.

Analytics 140

Analytics Marketing Marketers Global Marketing 140

Sprout Social

NOVEMBER 30, 2020

However, tapping into a foreign market isn’t as easy as flipping a switch. 3 must-dos before a global marketing push. So much of international marketing involves doing your homework. Below are three top priorities for any brand seriously interested in entering international markets. Franchising. Piggybacking.

Shipping 135

Shipping Marketing Marketers Transform 135

Rock Content

NOVEMBER 24, 2020

It serves as a guide for the production of engaging materials. This, of course, represents a phenomenal opportunity to explore new markets and strengthen brand image. How can you create a Global Content Marketing strategy in your company? Work on your branding, but consider local cultures.

Marketing Strategy 134

Marketing Strategy Content Marketing Marketing Marketers 134

Rock Content

JANUARY 6, 2024

If you want your product to reach your target demographic, you need to market it. However, reaching potential customers in the modern global commerce landscape is more complicated than placing a few ads. Nearly 20% of the global population is proficient in English. What is Multilingual Content Marketing?

Content Marketing 98

Content Marketing Marketing Marketers Global Marketing 98

Hubspot Marketing

OCTOBER 24, 2022

To effectively lead a marketing team, it's imperative you know your top goal. Whether your goal is to increase revenue or improve your customer's understanding of your products, starting with a clear objective will help you map out a strong strategy for 2023 and beyond. Advertising your products or services.

Gen Z 105

Gen Z Millennials Transform Advertising 105

Hubspot Marketing

DECEMBER 19, 2023

Some of the most widely-used platforms today include TikTok, Snapchat, Instagram, and X (formerly Twitter) — but new platforms emerge constantly, always looking to compete with incumbents and capture new market share. Because of its massive user base, social media is a major component of many companies’ marketing strategies.

User-Generated 116

User-Generated Marketing Marketers Social Media Marketing 116

Rock Content

APRIL 5, 2023

It can also help reduce IT and downtime costs by helping employees become more efficient and productive while not requiring as many IT fixes. With a cloud solution, you have more flexibility regarding the amount of content produced and stored on the platform, which helps you increase production whenever you need.

Management 94

Management Global Marketing Content Marketing Marketing Strategy 94

Vertical Response

MARCH 22, 2024

A business website serves as your digital storefront and should clearly showcase your services or products. This is the technical backbone for selling online, providing features from product catalogs to payment processing. Effective logo use, color schemes, and typography can greatly enhance your website’s aesthetics.

Affiliate Marketing 97

Affiliate Marketing Transform Shipping Education 97

Pam Didner

NOVEMBER 5, 2020

In the B2B world, marketing creates tons of content. And the majority of that content is designed to educate prospects and existing customers on how our products can address their pain points and challenges — ultimately making their lives easier. Product pages on the website. Product sheets. Solutions briefs.

Whitepaper 75

Whitepaper Customer Journey Education Marketing 75

Duct Tape Marketing

MAY 19, 2011

SIMPLE, EFFECTIVE AND AFFORDABLE SMALL BUSINESS MARKETING Home About Consulting Products Programs Workshops Blog Resources Contact Subscribe by RSS Subscribe to Duct Tape Marketing by Email Small Business Week 2011 Our winners! His blog – Web Ink Now – is ranked by AdAge Power 150 as a top worldwide marketing blog.

PR 56

PR Marketing Marketers Global Marketing 56

Rock Content

DECEMBER 21, 2020

Global branding involves planning how the brand wants to be perceived worldwide and how it will position itself in each market to generate such perception. With global marketing strategies, it is possible to transform this idea into concrete actions that impact contact points with consumers (price, product, place, and promotion).

Brand Management 78

Brand Management Branding Management Logistics 78

Moz

MARCH 19, 2019

As an SEO for an agency, you’re vying to manage the visibility of several clients at any given time, and all of them have multiple websites, operate in different industries and verticals worldwide, and target an ever-growing list of topics and products. The answer lies in the ability to track and segment tons of keywords.

SEO 52

SEO Finance Entertainment Global Marketing 52

Rock Content

MARCH 21, 2023

We’ve been studying Google in many different ways, and today in this post we can share with you three tips about how to perform well on Google in different countries while speaking the market’s language. These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise.

Global Marketing 97

Global Marketing Marketing Strategy SEO User-Generated 97

Digital Marketer

DECEMBER 19, 2022

The fact that the global market size of ecommerce continues to grow reflects these changes. At the same time, advancements in logistics, distribution, and business technology continue to develop to support new ecommerce demands. This includes the second-hand goods market and resellers operating through auction sites like eBay.

Transform 82

Transform eCommerce Retail Entertainment 82

Jeff Bullas

DECEMBER 7, 2022

Entrepreneurs are cashing in on these problems such as Reel Fruit, a Nigerian snack food start-up that recently secured a $ 3 million series A funding, and Ghanaian start-up Melach Coconut which supplies coconut products worldwide. This is the lowest-hanging fruit of the African market. Women-owned businesses.

Health 202

Health Non-Profit Food Energy 202

Adobe Experience Cloud Blog

JANUARY 23, 2020

Expanding into global markets presents different challenges and approaches that work for one company may not work for another. Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and capital to truly knowing the areas they are hoping to expand into.

New Markets 152

New Markets Thought Leadership Energy Marketing 152

Rock Content

MARCH 28, 2023

These insights come from the Global Marketing Playbook 2023, a new collab between HubSpot, Rock Content and Lokalise. Tesla Tesla’s global branding strategy is centered around building a brand rather than selling individual products. So get your notepad open and hop in with me!

Branding 97

Branding Global Marketing Fashion Whitepaper 97