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This reality may make the idea of extending into globalmarkets seem daunting for marketers, but it’s worth the effort. Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation.
Expanding into globalmarkets presents different challenges and approaches that work for one company may not work for another. Considering localization as a key factor for global growth is essential and businesses looking to grow need to dedicate time, energy and capital to truly knowing the areas they are hoping to expand into.
Going global with marketing automation requires a broader set of thinking that covers not only issues related to identifying and segmenting differential, regional buyer personas, but also the concurrent challenges inherent to managing your marketing operations. Ask the right questions.
Not to mention increased marketing expenses in a bid to introduce your brand to the local market! Why should you expand into newmarkets? Unlike in the past when big corporate brands ruled the global business realm, small businesses are currently steering the business forward across the world.
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