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Not to mention increased marketing expenses in a bid to introduce your brand to the local market! Why should you expand into newmarkets? Unlike in the past when big corporate brands ruled the global business realm, small businesses are currently steering the business forward across the world. Today, it’s easy.
As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP GlobalMarketing. Connect with her on LinkedIn and follow her on Twitter.
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