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Investment Opportunities in Africa: How to Invest For Profit and Purpose

Jeff Bullas

In this article, we will discuss 7 sector opportunities, challenges to investments, and practical ways to invest to yield good profits, with purpose. Most companies and funds in Africa concentrate on Africa One, which has the most disposable income and behaves like the elite segments in other global markets.

Health 202
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19 Key Market Research Statistics

Backlinko

Here’s a breakdown of what you’ll find on this page: Market Research Industry Statistics Market Research Methods Statistics AI in Market Research Statistics Market Research Statistics (Highlights) The global market research industry is forecasted to bring in $140 billion in revenue in 2024. billion China $2.88

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What to do with your 2020 social strategy now

Sprout Social

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan.

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Integrate to sponsor walk-on college athletes: Thursday’s Daily Brief

Martech

Another part of the OOH ecosystem we’re watching is the way in which publishers are generating non-ad content on video OOH displays to entice viewers. Marketers will find this inventory more brand safe than running the same ads on social platforms alongside controversial user-generated content.

CMO 109
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Marketing attribution: What it is, and how it identifies vital customer touchpoints

Martech

In order to optimize current campaigns, and plan future ones, marketers need to know which touchpoints are effective in driving conversions. Given the complexity of today’s customer journey across digital and non-digital channels, this is an enormous challenge. That some marketing dollars will inevitably be wasted is not news.

Customer 107
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging. DemandMetric) Companies that blog attract 55% more website visitors than non-blogging companies. market share. billion by 2030. billion by 2026.

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Localization vs. Translation: What Is Best for International Content?

Rock Content

With billions of active users on the internet, this online global market is a vast sea of opportunities for any brand. Or, what benefits do you stand to enjoy when you create localized content that resonates with the global market, irrespective of any existing cultural or functional barriers?