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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Zippia) 82% of marketers report that AI significantly influences their content creation plans. Hubspot) 79% of companies have observed revenue growth in marketing and sales due to AI. Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks.

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Integrate to sponsor walk-on college athletes: Thursday’s Daily Brief

Martech

Another part of the OOH ecosystem we’re watching is the way in which publishers are generating non-ad content on video OOH displays to entice viewers. Marketers will find this inventory more brand safe than running the same ads on social platforms alongside controversial user-generated content. Read more here.

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Marketing attribution: What it is, and how it identifies vital customer touchpoints

Martech

Marketing attribution is an umbrella term describing the departments, people, and technology responsible for determining what marketing tactics and channels are contributing to sales, conversions, and leads. Predicting/planning marketing and/or advertising spend based on past performance. to support all business types.

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Localization vs. Translation: What Is Best for International Content?

Rock Content

With billions of active users on the internet, this online global market is a vast sea of opportunities for any brand. Or, what benefits do you stand to enjoy when you create localized content that resonates with the global market, irrespective of any existing cultural or functional barriers?

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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

While console gaming may have initially benefited from the lockdown (as evidenced by the record profits and sales enjoyed by Nintendo in 2020, driven by a boom in popularity for the Switch), it and PC gaming have been less able to withstand the after-effects. It is clear why user-acquisition in mobile gaming remains so high during 2021.

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Marketing Technology Migration – The Ultimate Guide

Use Insider

.” We’ve achieved the top score of 98/100 for our visionary product roadmap, with G2 users expressing confidence that our product development is on the right track. Additionally, we’ve earned a perfect satisfaction rating of 100/100, with over 96% of our users willing to recommend our platform to others. “

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19 Key Market Research Statistics

Backlinko

Here’s a breakdown of what you’ll find on this page: Market Research Industry Statistics Market Research Methods Statistics AI in Market Research Statistics Market Research Statistics (Highlights) The global market research industry is forecasted to bring in $140 billion in revenue in 2024. billion China $2.88