What Is Digital Content? I Asked Experts What to Expect From It in 2025 — Here’s What They Said
Hubspot Marketing
DECEMBER 12, 2024
Marketers can prepare for this by experimenting and learning. What can you do?
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The Ultimate List of Types of Marketing [40 and Counting]
Hubspot Marketing
MAY 14, 2019
Field marketing is creating sales enablement content like case studies, product overviews, competitor comparisons, and more to help sales close their prospects into customers during the last stage of the buyer’s journey. Global Marketing. Global marketing is focusing on the needs of potential buyers in other countries.
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Why Big Data Means Big Responsibility for CMOs
Adobe Experience Cloud Blog
MARCH 13, 2019
As such, the International Data Corporation, a global market intelligence firm, predicts that businesses and consumers will be generating 163 zettabytes of data per year by 2025. For some marketers, this future can’t get here fast enough. Data is certainly powerful.
11 Recommendations for Marketers in 2024 [New Data]
Hubspot Marketing
MARCH 19, 2024
62% of marketers say AI and automation are important to their marketing, and they can help with most things, from running complex predictive analytics reports to personalizing marketing emails to simply streamlining basic tasks to give marketers more time for complex strategies or tactics that require the human touch.
5 Ways Marketers can Prepare for a Cookieless Future
Spiralytics
JANUARY 9, 2023
The death of third-party cookies is especially unfortunate for marketers because it compromises your personalized marketing efforts. Fortunately, Google has pushed the phase-out to 2024, giving you more time to readjust your personalization strategies. Cookies existed years before Google’s establishment.
How to Use AI to Market Your Small Business [+ My Favorite AI Tools]
Hubspot Marketing
JUNE 3, 2024
Beauty retailer Ulta Beauty benefited from SAS Customer Intelligence 360 , which combined all their data and sent personalized messages and recommendations to each customer. Ulta Beauty's sales went through the roof — an incredible 95% of their sales were influenced by their personalized marketing efforts. The outcome?
10 Burning Content Marketing Questions Answered
Pam Didner
AUGUST 16, 2020
If you are a one-person marketing team, you may not need a content calendar, especially if you are the content creator and promoter. The product customization and usage model will dictate if you need a separate segmentation or not. Q4: What are the results of not having a content calendar? Chaos, unrealistic goals, missed deadlines?
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