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If you are a one-personmarketing team, you may not need a content calendar, especially if you are the content creator and promoter. Things just happen in the real world, such as customer complaints, real-time PR crises, early product launches. Q4: What are the results of not having a content calendar? A: Well, it depends.
David Meerman Scott David is the author of 7 books, Real-Time Marketing & PR , is his newest addition to the collection. His blog – Web Ink Now – is ranked by AdAge Power 150 as a top worldwide marketing blog. He also teaches globalmarketing at Georgetown University.
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